Brand page · Fitness & General Exercise Equipment · United Kingdom
Fitshop traffic, ads & competitors 171k visits a month, 65 active Meta ads, Gravity score 497.
Fitshop — Fitshop is a fitness equipment retailer that sells home gym and commercial gym equipment across Europe, with 10 stores in the UK and 69 stores total across Europe. In September 2026 fitshop.co.uk drew an estimated 171k visits, down 28% on the month before. It ranks #6 of 577 Fitness & General Exercise Equipment brands in the United Kingdom and holds a 4.6 Trustpilot rating over 12,758 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Fitness & General Exercise Equipment brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fitshop is a fitness equipment retailer that sells home gym and commercial gym equipment across Europe, with 10 stores in the UK and 69 stores total across Europe.
01 · Traffic
Fitshop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fitshop drew an estimated 171k visits in September 2026, down 28% on the month before and down 33% over three months.
- Worldwide#59,660of 4.5m sites · Top 5%
- In United Kingdom#3,047of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#101of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United Kingdom#6of 577 brands · Top 5%
171k
estimated visits in September
1 mo ▼ −28.2%4 mo ▼ −32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fitshop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fitshop holds 4.6 out of 5 on Trustpilot over 12,758 reviews, 1,516 of them in the last twelve months: 73% of customers give five stars and 14% one star. That volume places Fitshop in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Sporting Goods Store Fitness Equipment Store Indoor Cycling Fitness Equipment Wholesaler Table Tennis Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fitshop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fitshop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fitshop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Fitshop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fitshop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
BenchK 200 Wall Bars WhiteFitshop UK6 Oct 2026image
Ride Into SavingsFitshop UK5 Oct 2026image
Commercial Fitness Within ReachFitshop UK5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FITSHOP UK LTDverified
Text ad21 Oct 2026FITSHOP UK LTDverified
Image ad21 Oct 2026FITSHOP UK LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fitshop influencers
The creators who tag @fitshop_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fitshop_uk on Instagram, led by Benjemin Beth Projects Ltd (10.3k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBenjemin Beth Projects Ltd@ben.beth · 🇬🇧 GB | Decoration garden diy Creator | 10.3k | 0.3% | 1 | Tagged @fitshop_uk |
06 · Competitors according to Gravity
Fitshop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fitshop among Fitness & General Exercise Equipment brands in the United Kingdom. The closest is La Casa del Fitness, then Life Fitness Shop, Fitwinkel, ultimatefitness.cl, The Treadmill Factory, Sportfitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Casa del Fitnesslacasadelfitness.com | |||||||
| Life Fitness Shopshop.lifefitness.com | |||||||
| Fitwinkelfitwinkel.nl | |||||||
| ultimatefitness.clultimatefitness.cl | |||||||
| The Treadmill Factorytreadmillfactory.ca | |||||||
| Sportfitnesssportfitness.co |
07 · Company
Who is behind Fitshop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fitshop is a company based in United Kingdom, founded in 1984 according to LinkedIn, on a domain registered in June 2000. It employs about 400 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1984, per LinkedIn
- Domain registered
- 11 Jun 2000
- Employees
- 400 on LinkedIn
- Own store
- fitshop.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fitshop
What people ask Google about Fitshop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fitshop a legit company?
According to Gravity by Benchr, Fitshop is a brand based in the United Kingdom: its website has existed since June 2000, its Trustpilot profile is claimed by the brand, it employs 400 people on LinkedIn, it has 11,008 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fitshop reviews
Customers rate Fitshop 4.6 out of 5 on Trustpilot over 12,758 reviews, 1,516 of them in the last twelve months: 73% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Fitshop sell?
Fitshop is a fitness equipment retailer that sells home gym and commercial gym equipment across Europe, with 10 stores in the UK and 69 stores total across Europe. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Does Fitshop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fitshop advertises on Facebook and Instagram and on Google, where its offers often run. Check fitshop.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fitshop?
Gravity by Benchr records a company based in United Kingdom, founded in 1984 according to LinkedIn, on a domain registered in 2000, with 400 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fitshop growing?
Not at the moment. Gravity by Benchr estimates about 171,100 visits to fitshop.co.uk in September 2026, down 28% in a month and down 33% over three months. Fitshop ranks #6 of 577 Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fitshop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fitshop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in the United Kingdom?
Among Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity by Benchr index, Fitshop ranks #6 of 577 by estimated traffic. Its closest competitors on the same market are La Casa del Fitness, Life Fitness Shop, Fitwinkel, ultimatefitness.cl and The Treadmill Factory. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fitshop.