Brand page · Clothing · United Kingdom
Flannels: 5.2m visits a month, 445 active Meta ads.
Flannels — Flannels is a luxury fashion retailer that sells designer clothing, shoes and accessories for men, women and kids. In September 2026 flannels.com drew an estimated 5.2m visits, down 12% on the month before. It ranks #5 of 19,668 Clothing brands in United Kingdom and holds a 3.3 Trustpilot rating over 107,666 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Flannels is a luxury fashion retailer that sells designer clothing, shoes and accessories for men, women and kids.
01 · Traffic
How much traffic Flannels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flannels drew an estimated 5.2m visits in September 2026, down 12% on the month before and up 4% over three months.
- Worldwide#3,805of 4.5m sites · Top 1%
- In United Kingdom#125of 192k sites · Top 1%
- Clothing, worldwide#236of 459,295 brands · Top 1%
- Clothing, United Kingdom#5of 19,668 brands · Top 1%
5.2m
estimated visits in September
1 mo ▼ −12.2%4 mo ▲ +4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flannels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flannels holds 3.3 out of 5 on Trustpilot over 107,666 reviews, 8,664 of them in the last twelve months: 64% of customers give five stars and 24% one star. That volume places Flannels in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, Flannels scores 4.2 over 102 reviews.
Clothing Store Men's Clothing Store Fashion Accessories Store Handbags Shop Couture Store Shoe Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flannels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Flannels's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Flannels in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Flannels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flannels runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop MenswearFLANNELS8 Oct 2026video
Shop WomenswearFLANNELS8 Oct 2026video
Autumn with FLANNELSFLANNELS6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SportsDirect.com Retail Limitedverified
Text ad21 Oct 2026SportsDirect.com Retail Limitedverified
Text ad21 Oct 2026SportsDirect.com Retail Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Flannels.
The creators who tag @flannels on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flannels on Instagram, led by Arabian Falcons FC (11.6k followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AArabian Falcons FC@arabianfalconsfcae · 🇦🇪 AE | Pro sports athletes Creator | 11.6k | 4.1% | 12 | Tagged @flannels |
06 · Competitors according to Gravity
Who Flannels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flannels among Clothing brands in United Kingdom. The closest is net-a-porter.com, then fwrd.com, ssense.com, GIGLIO.COM, 24s.com, mytheresa.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| net-a-porter.comnet-a-porter.com | |||||||
| fwrd.comfwrd.com | |||||||
| ssense.comssense.com | |||||||
| GIGLIO.COMgiglio.com | |||||||
| 24s.com24s.com | |||||||
| mytheresa.commytheresa.com |
07 · Company
The company behind Flannels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flannels is a company based in United Kingdom, on a domain registered in September 1999. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 2 Sept 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flannels.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flannels
What people ask Google about Flannels.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flannels legit?
According to Gravity by Benchr, Flannels is a brand based in United Kingdom: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it has 1,202,379 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Flannels?
Customers rate Flannels 3.3 out of 5 on Trustpilot over 107,666 reviews, 8,664 of them in the last twelve months: 64% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Flannels scores 4.2 over 102 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flannels?
Flannels is a luxury fashion retailer that sells designer clothing, shoes and accessories for men, women and kids. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Flannels discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Flannels advertises on Facebook and Instagram and on Google, where its offers often run. Check flannels.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Flannels?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Flannels doing well?
Yes. Gravity by Benchr estimates about 5,166,500 visits to flannels.com in September 2026, down 12% in a month and up 4% over three months. Flannels ranks #5 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Flannels' ad budget?
Gravity by Benchr does not publish a spend figure for Flannels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Flannels ranks #5 of 19,668 by estimated traffic. Its closest competitors on the same market are net-a-porter.com, fwrd.com, ssense.com, GIGLIO.COM and 24s.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flannels.