Brand page · Beverages · United States
Flaviar: 216k visits a month, 26 active Meta ads, Gravity score 576.
Flaviar — Flaviar is a club for whiskey and premier spirits that offers personalized samples, access to rare spirits, and events. In September 2026 flaviar.com drew an estimated 216k visits, up 24% on the month before. It ranks #67 of 12,385 Beverages brands in United States and holds a 4.0 Trustpilot rating over 7,882 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flaviar is a club for whiskey and premier spirits that offers personalized samples, access to rare spirits, and events.
01 · Traffic
How much traffic Flaviar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flaviar drew an estimated 216k visits in September 2026, up 24% on the month before and up 27% over three months.
- Worldwide#49,105of 4.5m sites · Top 5%
- In United States#16,089of 1.2m sites · Top 5%
- Beverages, worldwide#296of 97,069 brands · Top 1%
- Beverages, United States#67of 12,385 brands · Top 1%
216k
estimated visits in September
1 mo ▲ +23.9%4 mo ▲ +27.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Flaviar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flaviar holds 4.0 out of 5 on Trustpilot over 7,882 reviews, 563 of them in the last twelve months: 79% of customers give five stars and 8% one star. That volume places Flaviar in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Alcohol Store Liquor Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Flaviar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flaviar sells on Shopify, 79% of its catalogue in stock. The best seller is Champions of Bourbon Subscription, at US$73.00, followed by Flaviar Black Membership and Flaviar Whiskey Subscription.
#1Champions of Bourbon SubscriptionFlaviarUS$73.00In stock
#2Flaviar Black MembershipFlaviarUS$40.00In stock
#3Flaviar Whiskey SubscriptionFlaviarUS$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flaviar in its comparison group.
- Average rating
- 4.15 / 5
- Rated products
- 21% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$96.99
- Currency
- USD
04 · Ads
What Flaviar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flaviar runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2025 (image).
Flaviar's 2026 Whiskey Advent CalendarFlaviar7 Oct 2026image
Flaviar's 2026 Whiskey Advent CalendarFlaviar7 Oct 2026image
Flaviar's 2026 Whiskey Advent CalendarFlaviar7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Flaviar.
The creators who tag @flaviar_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flaviar_com on Instagram, led by Hercules Mulligan (11k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHercules Mulligan@herculesmulligancompany · 🇺🇸 US | Food cooking nutrition Creator | 11k | — | 2 | Tagged @flaviar_com |
06 · Competitors according to Gravity
Who Flaviar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flaviar among Beverages brands in United States. The closest is whic.de, then The Curious Drinker, Seelbach's, Sip Whiskey, The Whisky World, whisky.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| whic.dewhic.de | |||||||
| The Curious Drinkerthecuriousdrinker.com | |||||||
| Seelbach'sseelbachs.com | |||||||
| Sip Whiskeysipwhiskey.com | |||||||
| The Whisky Worldthewhiskyworld.com | |||||||
| whisky.frwhisky.fr |
07 · Company
The company behind Flaviar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flaviar is a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in January 2012. It employs about 78 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2012, per LinkedIn
- Domain registered
- 10 Jan 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 78 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flaviar.com · Shopify · USD
- Catalogue
- 1,875 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flaviar
What people ask Google about Flaviar.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flaviar legit or a scam?
According to Gravity by Benchr, Flaviar is a brand based in New York, United States: its website has existed since January 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 78 people on LinkedIn, it has 122,072 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Flaviar?
Customers rate Flaviar 4.0 out of 5 on Trustpilot over 7,882 reviews, 563 of them in the last twelve months: 79% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flaviar known for?
Flaviar is a club for whiskey and premier spirits that offers personalized samples, access to rare spirits, and events. Gravity by Benchr classifies it under Beverages, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Flaviar cost?
Flaviar's best seller, Champions of Bourbon Subscription, sells US$73.00 on flaviar.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check flaviar.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Flaviar promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Flaviar advertises on Facebook and Instagram and on Google, where its offers often run. Check flaviar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flaviar?
Flaviar sells on its own website, flaviar.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Flaviar?
Gravity by Benchr records a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in 2012, with 78 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flaviar growing?
Yes. Gravity by Benchr estimates about 216,200 visits to flaviar.com in September 2026, up 24% in a month and up 27% over three months. Flaviar ranks #67 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flaviar use?
Gravity by Benchr identifies flaviar.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Flaviar spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Flaviar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Flaviar ranks #67 of 12,385 by estimated traffic. Its closest competitors on the same market are whic.de, The Curious Drinker, Seelbach's, Sip Whiskey and The Whisky World. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flaviar.