Brand page · Personal Care · Italy
Fler: 64.7k visits a month, 150 active Meta ads, Gravity score 674.
Fler — Fler World is an Italian self-care and body brand offering premium shaving products and body-care essentials. The company designs high-quality, affordable shaving products that are delivered to customers on their own schedule. In September 2026 flerworld.com drew an estimated 64.7k visits, down 34% on the month before. It ranks #61 of 2,288 Personal Care brands in Italy and holds a 4.5 Trustpilot rating over 838 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fler World is an Italian self-care and body brand offering premium shaving products and body-care essentials. The company designs high-quality, affordable shaving products that are delivered to customers on their own schedule.
01 · Traffic
How much traffic Fler gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fler drew an estimated 64.7k visits in September 2026, down 34% on the month before and down 51% over three months.
- Worldwide#136,333of 4.5m sites · Top 5%
- In Italy#3,236of 138k sites · Top 5%
- Personal Care, worldwide#6,831of 215,119 brands · Top 5%
- Personal Care, Italy#61of 2,288 brands · Top 5%
64.7k
estimated visits in September
1 mo ▼ −34.4%4 mo ▼ −51.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fler.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fler holds 4.5 out of 5 on Trustpilot over 838 reviews, 238 of them in the last twelve months: 78% of customers give five stars and 4% one star. That volume places Fler in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Toiletries Store Cosmetics and Perfumes Supplier Hair Removal Service Beauty Product Supplier Cosmetics Store Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fler sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fler sells on Shopify, 98% of its catalogue in stock. The best seller is Refill Blades, at €12.90–€63.80, followed by Dream Team Set and Razor Travel Case.
#1Refill BladesFler€12.90–€63.80In stock
#2Dream Team SetFler€69.90In stock
#3Razor Travel CaseFler€6.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fler in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 77% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$39.93
- Currency
- EUR
04 · Ads
What Fler is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fler runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
Non potrai più farne a meno 🧡Fler World8 Oct 2026image
L'unico rasoio che ameraiFler World8 Oct 2026image
Non potrai più farne a meno 🧡Fler World8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fler S.r.l.verified
Text ad20 Oct 2026Fler S.r.l.verified
Text ad20 Oct 2026Fler S.r.l.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fler.
The creators who tag @flerworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @flerworld on Instagram, led by Lolla | Skincare facile (137k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLolla | Skincare facile@misstrawberryfields · 🇮🇹 IT | Beauty cosmetics skincare Creator | 137k | 3.6% | 1 | Tagged @flerworld |
06 · Competitors according to Gravity
Who Fler competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fler among Personal Care brands in Italy. The closest is Bullfrog, then Dieghito, Diego dalla Palma, Enooso, Eco Bio Boutique, Eterea Cosmesi Naturale.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bullfrogbullfrogbarbershop.com | |||||||
| Dieghitoaadieghito.com | |||||||
| Diego dalla Palmadiegodallapalma.com | |||||||
| Enoosoenooso.it | |||||||
| Eco Bio Boutiqueecobioboutique.it | |||||||
| Eterea Cosmesi Naturaleetereacosmesi.it |
07 · Company
The company behind Fler.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fler is a company based in Cervarese S. Croce, Italy, founded in 2021 according to LinkedIn, on a domain registered in December 2020. It employs about 29 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Cervarese S. Croce
- Founded
- 2021, per LinkedIn
- Domain registered
- 15 Dec 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Seed · last deal: pre seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- flerworld.com · Shopify · EUR
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fler
What people ask Google about Fler.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fler legit?
According to Gravity by Benchr, Fler is a brand based in Cervarese S. Croce, Italy: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 46,107 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fler reviews: is it worth it?
Customers rate Fler 4.5 out of 5 on Trustpilot over 838 reviews, 238 of them in the last twelve months: 78% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fler known for?
Fler World is an Italian self-care and body brand offering premium shaving products and body-care essentials. The company designs high-quality, affordable shaving products that are delivered to customers on their own schedule. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fler cost?
Fler's best seller, Refill Blades, sells from €12.90 to €63.80 on flerworld.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check flerworld.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fler discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fler advertises on Facebook and Instagram and on Google, where its offers often run. Check flerworld.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fler?
Fler sells on its own website, flerworld.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fler?
Gravity by Benchr records a company based in Cervarese S. Croce, Italy, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 29 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fler growing?
Not at the moment. Gravity by Benchr estimates about 64,700 visits to flerworld.com in September 2026, down 34% in a month and down 51% over three months. Fler ranks #61 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fler use?
Gravity by Benchr identifies flerworld.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fler spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fler on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Fler ranks #61 of 2,288 by estimated traffic. Its closest competitors on the same market are Bullfrog, Dieghito, Diego dalla Palma, Enooso and Eco Bio Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fler.