- Gravity
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- Home & Garden
- Plants
- Fleurdirect
Brand page · Plants · Netherlands
Fleurdirect traffic, ads & competitors 67.8k visits a month, 2 active Meta ads, Gravity score 452.
Fleurdirect — Fleurdirect is an online retailer that sells houseplants and office plants, offering a complete assortment of various types including tropical plants, green plants, palms, orchids, and more. They provide plant and pot styling services and deliver plants directly from the best growers. In September 2026 fleurdirect.nl drew an estimated 67.8k visits, down 48% on the month before. It ranks #14 of 246 Plants brands in the Netherlands and holds a 4.3 Trustpilot rating over 2,746 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Plants brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fleurdirect is an online retailer that sells houseplants and office plants, offering a complete assortment of various types including tropical plants, green plants, palms, orchids, and more. They provide plant and pot styling services and deliver plants directly from the best growers.
01 · Traffic
Fleurdirect website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fleurdirect drew an estimated 67.8k visits in September 2026, down 48% on the month before and down 36% over three months.
- Worldwide#131,005of 4.5m sites · Top 5%
- In Netherlands#1,790of 78.6k sites · Top 5%
- Plants, worldwide#539of 28,421 brands · Top 5%
- Plants, Netherlands#14of 246 brands · Top 10%
67.8k
estimated visits in September
1 mo ▼ −47.8%4 mo ▼ −36.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fleurdirect reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fleurdirect holds 4.3 out of 5 on Trustpilot over 2,746 reviews, 1,184 of them in the last twelve months: 66% of customers give five stars and 16% one star. That volume places Fleurdirect in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fleurdirect best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fleurdirect's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fleurdirect in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Fleurdirect ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fleurdirect runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Calathea Orbifolia In Zelfwatergevende RondoFleurdirect10 May 2026image
Caryota In Bol PotFleurdirect10 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fleurdirect B.V.verified
Text ad21 Oct 2026Fleurdirect B.V.verified
Text ad21 Oct 2026Fleurdirect B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fleurdirect influencers
The creators who tag @fleurdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fleurdirect on Instagram, led by ✾ 𝒜𝓂𝑒́𝓁𝒾𝑒 𝒞𝒶𝓇𝒹𝒾𝓃 ✾ (31k followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ✾✾ 𝒜𝓂𝑒́𝓁𝒾𝑒 𝒞𝒶𝓇𝒹𝒾𝓃 ✾@home_mood_damy · 🇫🇷 FR | Beauty cosmetics skincare Creator | 31k | 3.2% | 1 | Tagged @fleurdirect |
06 · Competitors according to Gravity
Fleurdirect competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fleurdirect among Plants brands in the Netherlands. The closest is Plantes Avenue, then Hillier, Onlinesemena.ru, Jardin du Pic Vert, semena-tut.ru, Tuinplantenwinkel.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Plantes Avenueplantes-avenue.fr | |||||||
| Hillierhillier.co.uk | |||||||
| Onlinesemena.ruonlinesemena.ru | |||||||
| Jardin du Pic Vertjardindupicvert.com | |||||||
| semena-tut.rusemena-tut.ru | |||||||
| Tuinplantenwinkel.nltuinplantenwinkel.nl |
07 · Company
Who is behind Fleurdirect?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fleurdirect is a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in December 2013. It employs about 8 people.
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2014, per LinkedIn
- Domain registered
- 30 Dec 2013
- Employees
- 8 on LinkedIn
- Own store
- fleurdirect.nl
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fleurdirect
What people ask Google about Fleurdirect.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fleurdirect legit or a scam?
According to Gravity by Benchr, Fleurdirect is a brand based in the Netherlands: its website has existed since December 2013, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 11,447 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fleurdirect?
Customers rate Fleurdirect 4.3 out of 5 on Trustpilot over 2,746 reviews, 1,184 of them in the last twelve months: 66% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fleurdirect known for?
Fleurdirect is an online retailer that sells houseplants and office plants, offering a complete assortment of various types including tropical plants, green plants, palms, orchids, and more. They provide plant and pot styling services and deliver plants directly from the best growers. Gravity by Benchr classifies it under Plants. Source: Gravity by Benchr product classification.
Does Fleurdirect have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fleurdirect advertises on Facebook and Instagram and on Google, where its offers often run. Check fleurdirect.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fleurdirect?
Gravity by Benchr records a company based in Netherlands, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fleurdirect doing well?
Not at the moment. Gravity by Benchr estimates about 67,800 visits to fleurdirect.nl in September 2026, down 48% in a month and down 36% over three months. Fleurdirect ranks #14 of 246 Plants brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Fleurdirect's ad budget?
Gravity by Benchr does not publish a spend figure for Fleurdirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in the Netherlands?
Among Plants brands in the Netherlands in the Gravity by Benchr index, Fleurdirect ranks #14 of 246 by estimated traffic. Its closest competitors on the same market are Plantes Avenue, Hillier, Onlinesemena.ru, Jardin du Pic Vert and semena-tut.ru. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fleurdirect.