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- Flinn And Steel
Brand page · Jewelry · United Kingdom
Flinn And Steel traffic, ads & competitors 57.4k visits a month, 289 active Meta ads, Gravity score 582.
Flinn And Steel — Flinn & Steel is a brand that designs and sells alternative metal wedding rings in unique styles using rare and unusual materials. The rings are handmade in the UK and offer hypoallergenic options in various metals like titanium, zirconium, cobalt, and Damascus steel. In September 2026 flinnandsteel.co.uk drew an estimated 57.4k visits, down 11% on the month before. It ranks #182 of 6,772 Jewelry brands in the United Kingdom and holds a 4.8 Trustpilot rating over 292 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 265 peers: Jewelry brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Flinn & Steel is a brand that designs and sells alternative metal wedding rings in unique styles using rare and unusual materials. The rings are handmade in the UK and offer hypoallergenic options in various metals like titanium, zirconium, cobalt, and Damascus steel.
01 · Traffic
Flinn And Steel website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Flinn And Steel drew an estimated 57.4k visits in September 2026, down 11% on the month before and up 50% over three months.
- Worldwide#151,072of 4.5m sites · Top 5%
- In United Kingdom#7,942of 192k sites · Top 5%
- Jewelry, worldwide#3,432of 132,285 brands · Top 5%
- Jewelry, United Kingdom#182of 6,772 brands · Top 5%
57.4k
estimated visits in September
1 mo ▼ −11.3%4 mo ▲ +49.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Flinn And Steel reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Flinn And Steel holds 4.8 out of 5 on Trustpilot over 292 reviews, 24 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places Flinn And Steel in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Jewelry Store Jeweler Jewellery Manufacturer Wedding Service Fashion Accessories Store Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Flinn And Steel best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Flinn And Steel sells on Shopify, 99% of its catalogue in stock. The best seller is Ring Sizer - UK Sizes A-Z, at £8.99, followed by Silicone Black 6.0mm Ring Men's/Unisex - The Sidekick and Tantalum Hammered Effect Men's 6.00mm Wedding Ring - The Rivelin Valley.
#1Ring Sizer - UK Sizes A-ZFlinn And Steel£8.99In stock
#2Silicone Black 6.0mm Ring Men's/Unisex - The SidekickFlinn And Steel£14.99–£27.98In stock
#3Tantalum Hammered Effect Men's 6.00mm Wedding Ring - The Rivelin ValleyFlinn And Steel£395.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Flinn And Steel in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 47% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$688.26
- Currency
- GBP
04 · Ads
Flinn And Steel ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Flinn And Steel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Alternative Metal Wedding Rings 👀Flinn And Steel7 Oct 2026image
Shop Tungsten Metal Wedding RingsFlinn And Steel7 Oct 2026image
Alternative Metal Wedding Rings 👀Flinn And Steel7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Flinn & Steel Ltdverified
Text ad19 Oct 2026Flinn & Steel Ltdverified
Text ad19 Oct 2026Flinn & Steel Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Flinn And Steel influencers
The creators who tag @flinnandsteel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Flinn And Steel competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Flinn And Steel among Jewelry brands in the United Kingdom. The closest is Forge & Lumber, then Dan Rees Jewellery, Carat Diamonds, diamondsbyuk, Ring-Life, Diamondrensu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Forge & Lumberforgeandlumber.com | |||||||
| Dan Rees Jewellerydanreesjewellery.com | |||||||
| Carat Diamondscaratdiamonds.com | |||||||
| diamondsbyukdiamondsbyuk.co.uk | |||||||
| Ring-Lifering-life.com | |||||||
| Diamondrensudiamondrensu.com |
07 · Company
Who is behind Flinn And Steel?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Flinn And Steel is a company based in Sheffield, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in March 2021. It employs about 2 people.
- Entity country
- 🇬🇧 United Kingdom · Sheffield
- Founded
- 2020, per LinkedIn
- Domain registered
- 8 Mar 2021
- Employees
- 2 on LinkedIn · 11-50
- Own store
- flinnandsteel.co.uk · Shopify · GBP
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Flinn And Steel
What people ask Google about Flinn And Steel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Flinn And Steel a legit company?
According to Gravity by Benchr, Flinn And Steel is a brand based in Sheffield, United Kingdom: its website has existed since March 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 9,319 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Flinn And Steel reviews
Customers rate Flinn And Steel 4.8 out of 5 on Trustpilot over 292 reviews, 24 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Flinn And Steel known for?
Flinn & Steel is a brand that designs and sells alternative metal wedding rings in unique styles using rare and unusual materials. The rings are handmade in the UK and offer hypoallergenic options in various metals like titanium, zirconium, cobalt, and Damascus steel. Gravity by Benchr classifies it under Jewelry, with Rings making up 89% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Flinn And Steel expensive?
Flinn And Steel's best seller, Ring Sizer - UK Sizes A-Z, sells £8.99 on flinnandsteel.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check flinnandsteel.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Flinn And Steel promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Flinn And Steel advertises on Facebook and Instagram and on Google, where its offers often run. Check flinnandsteel.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Flinn And Steel?
Flinn And Steel sells on its own website, flinnandsteel.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Flinn And Steel?
Gravity by Benchr records a company based in Sheffield, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2021, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Flinn And Steel doing well?
Yes. Gravity by Benchr estimates about 57,400 visits to flinnandsteel.co.uk in September 2026, down 11% in a month and up 50% over three months. Flinn And Steel ranks #182 of 6,772 Jewelry brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Flinn And Steel use?
Gravity by Benchr identifies flinnandsteel.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Flinn And Steel's ad budget?
Gravity by Benchr does not publish a spend figure for Flinn And Steel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in the United Kingdom?
Among Jewelry brands in the United Kingdom in the Gravity by Benchr index, Flinn And Steel ranks #182 of 6,772 by estimated traffic. Its closest competitors on the same market are Forge & Lumber, Dan Rees Jewellery, Carat Diamonds, diamondsbyuk and Ring-Life. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Flinn And Steel.