Brand page · Plants · Belgium
Floralux traffic, ads & competitors 57.8k visits a month, 32 active Meta ads, Gravity score 552.
Floralux — Floralux is a garden center chain in Belgium that sells plants, flowers, garden supplies, and home decoration products. In September 2026 floralux.be drew an estimated 57.8k visits, down 11% on the month before. It ranks #5 of 64 Plants brands in Belgium and holds a 2.1 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Plants brands in Belgium with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Floralux is a garden center chain in Belgium that sells plants, flowers, garden supplies, and home decoration products.
01 · Traffic
Floralux website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Floralux drew an estimated 57.8k visits in September 2026, down 11% on the month before and down 24% over three months.
- Worldwide#150,183of 4.5m sites · Top 5%
- In Belgium#761of 36.5k sites · Top 5%
- Plants, worldwide#655of 28,421 brands · Top 5%
- Plants, Belgium#5of 64 brands · Top 10%
57.8k
estimated visits in September
1 mo ▼ −11.2%4 mo ▼ −23.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Floralux reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Floralux holds 2.1 out of 5 on Trustpilot over 20 reviews, 10 of them in the last twelve months: 15% of customers give five stars and 70% one star. That volume places Floralux in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Florist Garden Center Flower Market Plant Nursery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Floralux best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Floralux's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Floralux in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Floralux ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Floralux runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Kom je chrysanten uitkiezen bij onsFloralux Dadizele7 Oct 2026image
Open op zon-en feestdagenFloralux Dadizele6 Oct 2026image
Floralux Dadizele - Direction MeninFloralux Dadizele5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026FLORALUXverified
Text ad19 Oct 2026FLORALUXverified
Text ad19 Oct 2026Floralux Spl BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Floralux influencers
The creators who tag @floralux_be on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @floralux_be on Instagram, led by Eve Caudy-Prudhon (79.2k followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEve Caudy-Prudhon@ma_maison_mi_casa_ · 🇫🇷 FR | Decoration garden diy Creator | 79.2k | 4.0% | 1 | Tagged @floralux_be |
06 · Competitors according to Gravity
Floralux competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Floralux among Plants brands in Belgium. The closest is Tuincentrum Osdorp, then unisem.ru, Bellaflora, De Bosrand, Gardenworks, Fronda.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tuincentrum Osdorposdorp.nl | |||||||
| unisem.ruunisem.ru | |||||||
| Bellaflorabellaflora.at | |||||||
| De Bosrandbosrand.nl | |||||||
| Gardenworksgardenworks.ca | |||||||
| Frondafronda.com |
07 · Company
Who is behind Floralux?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Floralux is a company based in Belgium, founded in 1956 according to LinkedIn. It employs about 139 people.
- Entity country
- 🇧🇪 Belgium
- Founded
- 1956, per LinkedIn
- Employees
- 139 on LinkedIn
- Own store
- floralux.be
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Floralux
What people ask Google about Floralux.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Floralux legit or a scam?
According to Gravity by Benchr, Floralux is a brand based in Belgium: it employs 139 people on LinkedIn, it has 29,553 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Floralux reviews
Customers rate Floralux 2.1 out of 5 on Trustpilot over 20 reviews, 10 of them in the last twelve months: 15% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Floralux sell?
Floralux is a garden center chain in Belgium that sells plants, flowers, garden supplies, and home decoration products. Gravity by Benchr classifies it under Plants. Source: Gravity by Benchr product classification.
Is there a Floralux discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Floralux advertises on Facebook and Instagram and on Google, where its offers often run. Check floralux.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Floralux?
Gravity by Benchr records a company based in Belgium, founded in 1956 according to LinkedIn, with 139 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Floralux growing?
Not at the moment. Gravity by Benchr estimates about 57,800 visits to floralux.be in September 2026, down 11% in a month and down 24% over three months. Floralux ranks #5 of 64 Plants brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Floralux spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Floralux on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in Belgium?
Among Plants brands in Belgium in the Gravity by Benchr index, Floralux ranks #5 of 64 by estimated traffic. Its closest competitors on the same market are Tuincentrum Osdorp, unisem.ru, Bellaflora, De Bosrand and Gardenworks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Floralux.