Brand page · Linens & Bedding · United States
FluffCo: 209k visits a month, 960 active Meta ads, Gravity score 632.
FluffCo — FluffCo is a company that sells hotel-quality bedding products including pillows, comforters, robes and towels for home use, sourcing directly from suppliers of major hotel chains. In September 2026 fluff.co drew an estimated 209k visits, up 33% on the month before. It ranks #50 of 5,362 Linens & Bedding brands in United States and holds a 2.4 Trustpilot rating over 357 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FluffCo is a company that sells hotel-quality bedding products including pillows, comforters, robes and towels for home use, sourcing directly from suppliers of major hotel chains.
01 · Traffic
How much traffic FluffCo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FluffCo drew an estimated 209k visits in September 2026, up 33% on the month before and up 9% over three months.
- Worldwide#50,636of 4.5m sites · Top 5%
- In United States#16,599of 1.2m sites · Top 5%
- Linens & Bedding, worldwide#203of 24,680 brands · Top 1%
- Linens & Bedding, United States#50of 5,362 brands · Top 1%
209k
estimated visits in September
1 mo ▲ +33.5%4 mo ▲ +8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FluffCo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FluffCo holds 2.4 out of 5 on Trustpilot over 357 reviews, 147 of them in the last twelve months: 25% of customers give five stars and 59% one star. That volume places FluffCo in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Bedroom Furniture Store Bed Shop Mattress Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FluffCo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FluffCo sells on Shopify, 98% of its catalogue in stock. The best seller is Down Alternative Pillow, at US$69.00–US$79.00, followed by Shipping Insurance & Loss Protection and Down Feather Pillow.
#1Down Alternative PillowFluffCoUS$69.00–US$79.00In stock
#2Shipping Insurance & Loss ProtectionFluffCoUS$5.99In stock
#3Down Feather PillowFluffCoUS$119.00–US$139.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FluffCo in its comparison group.
- Average rating
- 4.18 / 5
- Rated products
- 88% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$122.75
- Currency
- USD
04 · Ads
What FluffCo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FluffCo runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
Wake Up Without The CrickFluffCo7 Oct 2026video
Flash Sale: Up to 66% OFF FluffCo Pillows ⏰FluffCo6 Oct 2026image
Sleep Like A Five Star Hotel For $69FluffCo6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FluffCo LLCverified
Text ad20 Oct 2026FluffCo LLCverified
Image ad20 Oct 2026FluffCo LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FluffCo.
The creators who tag @fluffco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fluffco on Instagram, led by Nicole Vidaurre 💕 Louisiana (26.9k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicole Vidaurre 💕 Louisiana@organized_chaosblog · 🇺🇸 US | Parenting family Creator | 26.9k | 2.6% | 1 | Tagged @fluffco |
06 · Competitors according to Gravity
Who FluffCo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FluffCo among Linens & Bedding brands in United States. The closest is My Pillow, then Fine Linens, Loja Casa Plenna, Brooklinen, Four Season, Hommey.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| My Pillowmypillow.com | |||||||
| Fine Linensfinelinens.com | |||||||
| Loja Casa Plennalojacasaplenna.com | |||||||
| Brooklinenbrooklinen.com | |||||||
| Four Seasonshop.fourseasons.com | |||||||
| Hommeyus.gethommey.com |
07 · Company
The company behind FluffCo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FluffCo is a company based in Los Angeles, United States, founded in 2020 according to LinkedIn, on a domain registered in July 2010. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- 2020, per LinkedIn
- Domain registered
- 20 Jul 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fluff.co · Shopify · USD
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FluffCo
What people ask Google about FluffCo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FluffCo a legit company?
According to Gravity by Benchr, FluffCo is a brand based in Los Angeles, United States: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 26,442 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
FluffCo reviews
Customers rate FluffCo 2.4 out of 5 on Trustpilot over 357 reviews, 147 of them in the last twelve months: 25% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FluffCo known for?
FluffCo is a company that sells hotel-quality bedding products including pillows, comforters, robes and towels for home use, sourcing directly from suppliers of major hotel chains. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
FluffCo prices: how much is it?
FluffCo's best seller, Down Alternative Pillow, sells from US$69.00 to US$79.00 on fluff.co. 98% of the catalogue is in stock. Gravity does not track prices daily: check fluff.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
FluffCo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: FluffCo advertises on Facebook and Instagram and on Google, where its offers often run. Check fluff.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FluffCo?
FluffCo sells on its own website, fluff.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FluffCo?
Gravity by Benchr records a company based in Los Angeles, United States, founded in 2020 according to LinkedIn, on a domain registered in 2010, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FluffCo doing well?
Yes. Gravity by Benchr estimates about 208,500 visits to fluff.co in September 2026, up 33% in a month and up 9% over three months. FluffCo ranks #50 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FluffCo use?
Gravity by Benchr identifies fluff.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does FluffCo spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FluffCo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, FluffCo ranks #50 of 5,362 by estimated traffic. Its closest competitors on the same market are My Pillow, Fine Linens, Loja Casa Plenna, Brooklinen and Four Season. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FluffCo.