1. Gravity
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  5. Forever New

Brand page · Clothing · Australia

Forever New Top 1% worldwide Top 1% in Australia Top 1% in Clothing Top 1% in Clothing in Australia
forevernew.com.au·🇦🇺 Australia· Shopify

Forever New traffic, ads & competitors 2.8m visits a month, 680 active Meta ads, Gravity score 616.

Forever New — Forever New is a womenswear brand that designs fashion for multiple age groups, offering clothing and accessories for various occasions. In September 2026 forevernew.com.au drew an estimated 2.8m visits, up 3% on the month before. It ranks #4 of 12,275 Clothing brands in Australia and holds a 1.8 Trustpilot rating over 136 reviews.

forevernew.com.au@forevernew_official 518kYouTube 1.9kFacebookLinkedIn 50.8kTrustpilot 1.8Meta Ad Library 680

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
2.8m
+3% vs. August 2026
Instagram followers
518k
7,695 posts · @forevernew_official
Trustpilot
1.8
136 reviews · 17 in 12 months
Meta ads
680
active · on Google since 2024
Products
21%
in stock
Rank in Australia
#4
of 12,275 in Clothing
LinkedIn
50.8k
followers · 1,541 employees
Earned media value
€52.8k
per month, Instagram

Gravity score

616/ 1000 · 9 of 10 indicators rated
Brand Power492
Momentum631
Performance726

Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Forever New is a womenswear brand that designs fashion for multiple age groups, offering clothing and accessories for various occasions.

01 · Traffic

Forever New website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Forever New drew an estimated 2.8m visits in September 2026, up 3% on the month before and up 16% over three months.

  • Worldwide#6,218of 4.5m sites · Top 1%
  • In Australia#103of 105k sites · Top 1%
  • Clothing, worldwide#413of 459,295 brands · Top 1%
  • Clothing, Australia#4of 12,275 brands · Top 1%
Monthly visitssource Sept 2026

2.8m

estimated visits in September

1 mo ▲ +2.6%4 mo ▲ +16.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Forever New reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Forever New holds 1.8 out of 5 on Trustpilot over 136 reviews, 17 of them in the last twelve months: 11% of customers give five stars and 81% one star. That volume places Forever New in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.8TrustScore · 136 reviews · 17 in 12 months
Top 30% review volume
5 ★11%
4 ★2%
3 ★1%
2 ★4%
1 ★81%

Shopping & Fashion

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Forever New best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Forever New sells on Shopify, 21% of its catalogue in stock. The best seller is Gia Cape Black, at A$39.95, followed by Frankie High Neck Keyhole Bodycon Black and Lisette Column Button Midi Dress Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing67%
Gift Cards33%

The dominant category places Forever New in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
0% of the catalogue
In stock
21%
Upper price quartile
US$55.76
Currency
AUD

05 · Influencers

Forever New influencers

The creators who tag @forevernew_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @forevernew_official on Instagram, led by Taniya Paul (28.6k followers, 0.3% engagement).

Influencersaccounts tagging @forevernew_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTaniya Paul@taniyapaul04 · 🇮🇳 INFashion style luxury Creator28.6k0.3%5Tagged @forevernew_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Forever New competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Forever New among Clothing brands in Australia. The closest is Ever New, then self-portrait, The Self Styler, ALICE + OLIVIA, EVEREVE, Nobody's Child.

CompetitorsClothing · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Ever Newevernew.ca
self-portraitself-portrait.com
The Self Stylertheselfstyler.com
ALICE + OLIVIAaliceandolivia.com
EVEREVEevereve.com
Nobody's Childnobodyschild.com
Competitors Gravity finds for Forever New. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Forever New with Ever New

07 · Company

Who is behind Forever New?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Forever New is a company based in Australia, founded in 2006 according to LinkedIn. It employs about 1,541 people.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia
Founded
2006, per LinkedIn
Employees
1,541 on LinkedIn
DistributionGravity index, Nov 2026
Own store
forevernew.com.au · Shopify · AUD
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Forever New

What people ask Google about Forever New.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Forever New a legit company?

According to Gravity by Benchr, Forever New is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,541 people on LinkedIn, it has 517,736 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Forever New reviews: is it worth it?

Customers rate Forever New 1.8 out of 5 on Trustpilot over 136 reviews, 17 of them in the last twelve months: 11% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Forever New sell?

Forever New is a womenswear brand that designs fashion for multiple age groups, offering clothing and accessories for various occasions. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Forever New prices: how much is it?

Forever New's best seller, Gia Cape Black, sells A$39.95 on forevernew.com.au. 21% of the catalogue is in stock. Gravity does not track prices daily: check forevernew.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Forever New promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Forever New advertises on Facebook and Instagram and on Google, where its offers often run. Check forevernew.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Forever New?

Forever New sells on its own website, forevernew.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Forever New?

Gravity by Benchr records a company based in Australia, founded in 2006 according to LinkedIn, with 1,541 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Forever New growing?

Yes. Gravity by Benchr estimates about 2,835,200 visits to forevernew.com.au in September 2026, up 3% in a month and up 16% over three months. Forever New ranks #4 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Forever New use?

Gravity by Benchr identifies forevernew.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Forever New's ad budget?

Gravity by Benchr does not publish a spend figure for Forever New on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in Australia?

Among Clothing brands in Australia in the Gravity by Benchr index, Forever New ranks #4 of 12,275 by estimated traffic. Its closest competitors on the same market are Ever New, self-portrait, The Self Styler, ALICE + OLIVIA and EVEREVE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Forever New.