Brand page · Beds & Accessories · Australia
Forty Winks: 342K visits a month, 34 active Meta ads, Gravity score 603.
Forty Winks — Forty Winks is an Australian bedding retail specialist that sells mattresses, beds, bedroom furniture and sleep accessories. They help customers find the right sleep solutions through their network of family-owned stores. In September 2026 fortywinks.com.au drew an estimated 342K visits, down 9% on the month before. It ranks #5 of 277 Beds & Accessories brands in Australia and holds a 4.1 Trustpilot rating over 34 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Beds & Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Forty Winks is an Australian bedding retail specialist that sells mattresses, beds, bedroom furniture and sleep accessories. They help customers find the right sleep solutions through their network of family-owned stores.
01 · Traffic
How much traffic Forty Winks gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Forty Winks drew an estimated 342K visits in September 2026, down 9% on the month before and up 1% over three months.
- Worldwide#31,364of 4.5M sites · Top 1%
- In Australia#615of 105K sites · Top 1%
- Beds & Accessories, worldwide#108of 14,534 brands · Top 1%
- Beds & Accessories, Australia#5of 277 brands · Top 5%
342K
estimated visits in September
1 mo ▼ −8.7%4 mo ▲ +1.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Forty Winks.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Forty Winks holds 4.1 out of 5 on Trustpilot over 34 reviews, 11 of them in the last twelve months: 41% of customers give five stars and 50% one star. That volume places Forty Winks in the top 50 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Bedroom Furniture Store Bed Shop Mattress Store Furniture Store Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Forty Winks sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Forty Winks's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Forty Winks in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Forty Winks is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Forty Winks runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Half price. Full sleep.Forty Winks14 Oct 2026video
Don't sleep on this!Forty Winks14 Oct 2026video
Forty Frenzy ends Sunday.Forty Winks13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Forty Winks Online PTY LTDverified
Text ad21 Oct 2026Forty Winks Online PTY LTDverified
Video ad21 Oct 2026Forty Winks Online PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Forty Winks.
The creators who tag @fortywinksaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fortywinksaustralia on Instagram, led by Gerard Majda Online Coach (520K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGerard Majda Online Coach@bodymajic · 🇦🇺 AU | Fitness sport bodybuilding Creator | 520K | 1.8% | 1 | Tagged @fortywinksaustralia |
06 · Competitors according to Gravity
Who Forty Winks competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Forty Winks among Beds & Accessories brands in Australia. The closest is mattressfirm.com, then Sleep Outfitters, Snooze, Beds n Dreams, Sleeping Giant, Bedshed.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mattressfirm.commattressfirm.com | |||||||
| Sleep Outfitterssleepoutfitters.com | |||||||
| Snoozesnooze.com.au | |||||||
| Beds n Dreamsbedsndreams.com.au | |||||||
| Sleeping Giantsleepinggiant.com.au | |||||||
| Bedshedbedshed.com.au |
07 · Company
The company behind Forty Winks.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Forty Winks is a company based in Australia. It employs about 334 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
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- Share capital
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- Status
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- President
- Data not available
- Activity code
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- Employees
- 334 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fortywinks.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Forty Winks
What people ask Google about Forty Winks.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Forty Winks a legit company?
According to Gravity by Benchr, Forty Winks is a brand based in Australia: it employs 334 people on LinkedIn, it has 13,864 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Forty Winks reviews
Customers rate Forty Winks 4.1 out of 5 on Trustpilot over 34 reviews, 11 of them in the last twelve months: 41% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Forty Winks?
Forty Winks is an Australian bedding retail specialist that sells mattresses, beds, bedroom furniture and sleep accessories. They help customers find the right sleep solutions through their network of family-owned stores. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Forty Winks promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Forty Winks advertises on Facebook and Instagram and on Google, where its offers often run. Check fortywinks.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Forty Winks?
Gravity by Benchr records a company based in Australia, with 334 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Forty Winks doing well?
Yes. Gravity by Benchr estimates about 342,300 visits to fortywinks.com.au in September 2026, down 9% in a month and up 1% over three months. Forty Winks ranks #5 of 277 Beds & Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Forty Winks' ad budget?
Gravity by Benchr does not publish a spend figure for Forty Winks on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Australia?
Among Beds & Accessories brands in Australia in the Gravity by Benchr index, Forty Winks ranks #5 of 277 by estimated traffic. Its closest competitors on the same market are mattressfirm.com, Sleep Outfitters, Snooze, Beds n Dreams, Sleeping Giant. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Forty Winks.