Brand page · Beds & Accessories · Australia
Snooze: 436k visits a month, 86 active Meta ads, Gravity score 496.
Snooze — Snooze is an Australian retailer that sells beds, bedroom furniture, mattresses, and bedding products. The company offers a comprehensive range of sleep solutions including mattresses from brands like Sealy®, Tempur®, and Slumberland®. In September 2026 snooze.com.au drew an estimated 436k visits, down 36% on the month before. It ranks #3 of 277 Beds & Accessories brands in Australia and holds a 2.1 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 14 peers: Beds & Accessories brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Snooze is an Australian retailer that sells beds, bedroom furniture, mattresses, and bedding products. The company offers a comprehensive range of sleep solutions including mattresses from brands like Sealy®, Tempur®, and Slumberland®.
01 · Traffic
How much traffic Snooze gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Snooze drew an estimated 436k visits in September 2026, down 36% on the month before and down 30% over three months.
- Worldwide#27,731of 4.5m sites · Top 1%
- In Australia#537of 105k sites · Top 1%
- Beds & Accessories, worldwide#82of 14,534 brands · Top 1%
- Beds & Accessories, Australia#3of 277 brands · Top 5%
436k
estimated visits in September
1 mo ▼ −36.0%4 mo ▼ −30.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Snooze.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Snooze holds 2.1 out of 5 on Trustpilot over 84 reviews, 14 of them in the last twelve months: 20% of customers give five stars and 77% one star. That volume places Snooze in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bed Shop Furniture Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Snooze sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Snooze sells on Shopify, 100% of its catalogue in stock. The best seller is Protect-A-Bed Dynatex Staynew® Mattress Protector, at A$59.00–A$99.00, followed by Snooze Assembly Service and Protect-A-Bed Tencel™ Signature Series Mattress Protector.
#3Protect-A-Bed Dynatex Staynew® Mattress ProtectorSnoozeA$59.00–A$99.00In stock
Snooze Assembly ServiceSnoozeA$75.00–A$235.00In stock
Protect-A-Bed Tencel™ Signature Series Mattress ProtectorSnoozeA$169.00–A$305.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Snooze in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 7% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$1,882.29
- Currency
- AUD
04 · Ads
What Snooze is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Snooze runs Meta ads on Facebook, Instagram, and has advertised on Google since November 2022 (image, text, video).
Your bed, your waySnooze13 Oct 2026video
SnoozeSnooze13 Oct 2026video
Make room for a fresh startSnooze13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Snooze Sleep Well Pty Ltdverified
Image ad20 Oct 2026Snooze Sleep Well Pty Ltdverified
Image ad20 Oct 2026Snooze Sleep Well Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Snooze.
The creators who tag @snooze.australia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @snooze.australia on Instagram, led by Courtney and Grant (21.1k followers, 13.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCourtney and Grant@courtneyandgrant · 🇺🇸 US | Decoration garden diy Creator | 21.1k | 13.0% | 3 | Tagged @snooze.australia |
06 · Competitors according to Gravity
Who Snooze competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Snooze among Beds & Accessories brands in Australia. The closest is Beds n Dreams, then Sleeping Giant, Forty Winks, Bedshed, Dreams, mattressfirm.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beds n Dreamsbedsndreams.com.au | |||||||
| Sleeping Giantsleepinggiant.com.au | |||||||
| Forty Winksfortywinks.com.au | |||||||
| Bedshedbedshed.com.au | |||||||
| Dreamsdreams.co.uk | |||||||
| mattressfirm.commattressfirm.com |
07 · Company
The company behind Snooze.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Snooze is a company based in Australia. It employs about 433 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 433 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- snooze.com.au · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Snooze
What people ask Google about Snooze.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Snooze legit or a scam?
According to Gravity by Benchr, Snooze is a brand based in Australia: it sells on a Shopify store, it employs 433 people on LinkedIn, it has 27,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Snooze reviews
Customers rate Snooze 2.1 out of 5 on Trustpilot over 84 reviews, 14 of them in the last twelve months: 20% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Snooze known for?
Snooze is an Australian retailer that sells beds, bedroom furniture, mattresses, and bedding products. The company offers a comprehensive range of sleep solutions including mattresses from brands like Sealy®, Tempur®, and Slumberland®. Gravity by Benchr classifies it under Beds & Accessories, with Beds & Bed Frames making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Snooze expensive?
Snooze's best seller, Protect-A-Bed Dynatex Staynew® Mattress Protector, sells from A$59.00 to A$99.00 on snooze.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check snooze.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Snooze promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Snooze advertises on Facebook and Instagram and on Google, where its offers often run. Check snooze.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Snooze?
Snooze sells on its own website, snooze.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Snooze?
Gravity by Benchr records a company based in Australia, with 433 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Snooze growing?
Not at the moment. Gravity by Benchr estimates about 436,500 visits to snooze.com.au in September 2026, down 36% in a month and down 30% over three months. Snooze ranks #3 of 277 Beds & Accessories brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Snooze use?
Gravity by Benchr identifies snooze.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Snooze spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Snooze on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Australia?
Among Beds & Accessories brands in Australia in the Gravity by Benchr index, Snooze ranks #3 of 277 by estimated traffic. Its closest competitors on the same market are Beds n Dreams, Sleeping Giant, Forty Winks, Bedshed and Dreams. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Snooze.