Brand page · Shelving · Denmark
FRAMA traffic, ads & competitors 87k visits a month, 44 active Meta ads.
FRAMA — Discover timeless design and products crafted with honest materials. Explore our unique and striking collections designed in Copenhagen. Shop online at FRAMA. In September 2026 framacph.com drew an estimated 87k visits, down 14% on the month before. It ranks #10 of 242 Shelving brands in Denmark and holds a 3.3 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Discover timeless design and products crafted with honest materials. Explore our unique and striking collections designed in Copenhagen. Shop online at FRAMA.
01 · Traffic
FRAMA website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FRAMA drew an estimated 87k visits in September 2026, down 14% on the month before and down 25% over three months.
- Worldwide#105,611of 4.5m sites · Top 5%
- In United States#34,442of 1.2m sites · Top 5%
- Shelving, worldwide#22of 1,299 brands · Top 5%
- Shelving, United States#10of 242 brands · Top 5%
87k
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −25.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
FRAMA reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FRAMA holds 3.3 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 33% one star.
Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
FRAMA best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FRAMA sells on Shopify, 97% of its catalogue in stock. The best seller is Hand Cream Tube | Herbarium | 60 mL, at DKK 210.00, followed by Hand Wash Refill | Apothecary | 500 mL and Hand Wash | Apothecary | 375 mL.
#1Hand Cream Tube | Herbarium | 60 mLFRAMADKK 210.00In stock
#2Hand Wash Refill | Apothecary | 500 mLFRAMADKK 250.00In stock
#3Hand Wash | Apothecary | 375 mLFRAMADKK 290.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FRAMA in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 5% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$1,098.34
- Currency
- DKK
04 · Ads
FRAMA ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FRAMA runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2022 (image, text, video).
Designed for livingFRAMA7 Oct 2026video
Ceramics, hand care, towelsFRAMA25 Sept 2026video
Modern versatilityFRAMA24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FRAMA ApSverified
Text ad20 Oct 2026FRAMA ApSverified
Text ad20 Oct 2026FRAMA ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
FRAMA influencers
The creators who tag @framacph on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @framacph on Instagram, led by Vacant/Centre (16.7k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVacant/Centre@vacant.vc · 🇯🇵 JP | Decoration garden diy Creator | 16.7k | 0.7% | 10 | Tagged @framacph |
06 · Competitors according to Gravity
FRAMA competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FRAMA among Shelving brands in Denmark. The closest is FRAMA, then Kath & Andersen, Ferm Living, Ferm Living, Ferm Living, Ferm Living.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| FRAMAus.framacph.com | |||||||
| Kath & Andersenkathandersen.com | |||||||
| Ferm Livingfermliving.co.uk | |||||||
| Ferm Livingfermliving.com | |||||||
| Ferm Livingfermliving.se | |||||||
| Ferm Livingfermliving.dk |
07 · Company
Who is behind FRAMA?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FRAMA is a company based in Copenhagen K, Denmark, founded in 2011 according to LinkedIn, on a domain registered in November 2010. It employs about 140 people.
- Entity country
- 🇩🇰 Denmark · Copenhagen K
- Founded
- 2011, per LinkedIn
- Domain registered
- 18 Nov 2010
- Status
- Operating
- Employees
- 140 on LinkedIn
- Own store
- framacph.com · Shopify · DKK
- Catalogue
- 270 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FRAMA
What people ask Google about FRAMA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FRAMA legit or a scam?
According to Gravity by Benchr, FRAMA is a brand based in Copenhagen K, Denmark: its website has existed since November 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 140 people on LinkedIn, it has 536,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FRAMA reviews
Customers rate FRAMA 3.3 out of 5 on Trustpilot over 12 reviews, 2 of them in the last twelve months: 50% give five stars, 33% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does FRAMA sell?
Discover timeless design and products crafted with honest materials. Explore our unique and striking collections designed in Copenhagen. Shop online at FRAMA. Gravity by Benchr classifies it under Shelving, with Wall Shelves & Ledges making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FRAMA expensive?
FRAMA's best seller, Hand Cream Tube | Herbarium | 60 mL, sells DKK 210.00 on framacph.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check framacph.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FRAMA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FRAMA advertises on Facebook and Instagram and on Google, where its offers often run. Check framacph.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy FRAMA?
FRAMA sells on its own website, framacph.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns FRAMA?
Gravity by Benchr records a company based in Copenhagen K, Denmark, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 140 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FRAMA doing well?
Not at the moment. Gravity by Benchr estimates about 87,000 visits to framacph.com in September 2026, down 14% in a month and down 25% over three months. FRAMA ranks #10 of 242 Shelving brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FRAMA use?
Gravity by Benchr identifies framacph.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
How much does FRAMA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for FRAMA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shelving brands in Denmark?
Among Shelving brands in Denmark in the Gravity by Benchr index, FRAMA ranks #10 of 242 by estimated traffic. Its closest competitors on the same market are FRAMA, Kath & Andersen, Ferm Living, Ferm Living and Ferm Living. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FRAMA.