Brand page · Personal Care · Australia
Frank Body: 63k visits a month, 69 active Meta ads, Gravity score 582.
Frank Body — Frank Body is an Australian skincare brand that sells coffee scrubs and high-performance body care products including moisturisers, treatments, tanning products, and fragrances. In September 2026 frankbody.com drew an estimated 63k visits, down 25% on the month before. It ranks #133 of 6,103 Personal Care brands in Australia and holds a 2.4 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Frank Body is an Australian skincare brand that sells coffee scrubs and high-performance body care products including moisturisers, treatments, tanning products, and fragrances.
01 · Traffic
How much traffic Frank Body gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Frank Body drew an estimated 63k visits in September 2026, down 25% on the month before and down 46% over three months.
- Worldwide#139,534of 4.5m sites · Top 5%
- In Australia#3,281of 105k sites · Top 5%
- Personal Care, worldwide#7,014of 215,119 brands · Top 5%
- Personal Care, Australia#133of 6,103 brands · Top 5%
63k
estimated visits in September
1 mo ▼ −25.4%4 mo ▼ −46.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Frank Body.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Frank Body holds 2.4 out of 5 on Trustpilot over 37 reviews, 7 of them in the last twelve months: 35% of customers give five stars and 51% one star. That volume places Frank Body in the top 40% of the 270,321 Trustpilot pages in the Gravity index. On Google, Frank Body scores 5.0 over 11 reviews.
Beauty Product Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Frank Body sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Frank Body sells on Shopify, 99% of its catalogue in stock. The best seller is Original Coffee Scrub, at A$28.00, followed by Coconut Coffee Scrub and Original Face Scrub.
#1Original Coffee ScrubFrank BodyA$28.00In stock
#2Coconut Coffee ScrubFrank BodyA$28.00In stock
#3Original Face ScrubFrank BodyA$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Frank Body in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 78% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$29.64
- Currency
- AUD
04 · Ads
What Frank Body is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Frank Body runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Bronze with benefits.Frank Body8 Oct 2026video
Glazed & diffused.Frank Body8 Oct 2026video
Meet the acid dream team.Frank Body8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Frank Body Coöperatief U.A.verified
Text ad20 Oct 2026FRANK BODY, LLCverified
Text ad20 Oct 2026FRANK BODY, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Frank Body.
The creators who tag @frank_bod on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frank_bod on Instagram, led by Baltic Mermaid 💫 Jessica (20.1k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBaltic Mermaid 💫 Jessica@baltic_mermaid · 🇺🇸 US | Fashion style luxury Creator | 20.1k | 0.2% | 1 | Tagged @frank_bod |
06 · Competitors according to Gravity
Who Frank Body competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Frank Body among Personal Care brands in Australia. The closest is Nude by Nature, then EZINK.CO, Ella Baché, ESNC Perfumery, mixsoon, Loving Tan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nude by Naturenudebynature.com | |||||||
| EZINK.COezink.co | |||||||
| Ella Bachéellabache.com.au | |||||||
| ESNC Perfumeryesnc.com.au | |||||||
| mixsoonmixsoon.au | |||||||
| Loving Tanlovingtan.com |
07 · Company
The company behind Frank Body.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Frank Body is a company based in Richmond, Australia, founded in 2013 according to LinkedIn, on a domain registered in April 2013. It employs about 7 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Richmond
- Founded
- 2013, per LinkedIn
- Domain registered
- 9 Apr 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frankbody.com · Shopify · AUD
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Frank Body
What people ask Google about Frank Body.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Frank Body legit or a scam?
According to Gravity by Benchr, Frank Body is a brand based in Richmond, Australia: its website has existed since April 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 679,796 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Frank Body reviews
Customers rate Frank Body 2.4 out of 5 on Trustpilot over 37 reviews, 7 of them in the last twelve months: 35% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. On Google, Frank Body scores 5.0 over 11 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Frank Body known for?
Frank Body is an Australian skincare brand that sells coffee scrubs and high-performance body care products including moisturisers, treatments, tanning products, and fragrances. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Frank Body cost?
Frank Body's best seller, Original Coffee Scrub, sells A$28.00 on frankbody.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check frankbody.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Frank Body have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Frank Body advertises on Facebook and Instagram and on Google, where its offers often run. Check frankbody.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Frank Body?
Frank Body sells on its own website, frankbody.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Frank Body?
Gravity by Benchr records a company based in Richmond, Australia, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 7 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Frank Body doing well?
Not at the moment. Gravity by Benchr estimates about 63,000 visits to frankbody.com in September 2026, down 25% in a month and down 46% over three months. Frank Body ranks #133 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Frank Body use?
Gravity by Benchr identifies frankbody.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Frank Body's ad budget?
Gravity by Benchr does not publish a spend figure for Frank Body on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Frank Body ranks #133 of 6,103 by estimated traffic. Its closest competitors on the same market are Nude by Nature, EZINK.CO, Ella Baché, ESNC Perfumery and mixsoon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Frank Body.