Brand page · Personal Care · Australia
Loving Tan: 80.2k visits a month, 213 active Meta ads, Gravity score 621.
Loving Tan — Loving Tan AUS creates naturally derived, professional-strength self-tanning products for a flawless, natural-looking tan. The company is a global leader in the self-tan industry with award-winning formulas. In September 2026 lovingtan.com drew an estimated 80.2k visits, up 18% on the month before. It ranks #949 of 33,626 Personal Care brands in Australia and holds a 1.7 Trustpilot rating over 100 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Loving Tan AUS creates naturally derived, professional-strength self-tanning products for a flawless, natural-looking tan. The company is a global leader in the self-tan industry with award-winning formulas.
01 · Traffic
How much traffic Loving Tan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Loving Tan drew an estimated 80.2k visits in September 2026, up 18% on the month before and down 46% over three months.
- Worldwide#113,424of 4.5m sites · Top 5%
- In United States#37,018of 1.2m sites · Top 5%
- Personal Care, worldwide#5,624of 215,119 brands · Top 5%
- Personal Care, United States#949of 33,626 brands · Top 5%
80.2k
estimated visits in September
1 mo ▲ +18.5%4 mo ▼ −46.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Loving Tan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Loving Tan holds 1.7 out of 5 on Trustpilot over 100 reviews, 5 of them in the last twelve months: 62% of customers give five stars and 26% one star. That volume places Loving Tan in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Loving Tan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Loving Tan sells on Shopify, 90% of its catalogue in stock. The best seller is Applicator Mitt, at A$15.00, followed by 10 MIN Express™ Self-Tanning Smoothing Mask Dark and 8 HR Deluxe Platinum Self-Tanning Mousse 200ml.
#1Applicator MittLoving TanA$15.00In stock
#210 MIN Express™ Self-Tanning Smoothing Mask DarkLoving TanA$55.00In stock
#38 HR Deluxe Platinum Self-Tanning Mousse 200mlLoving TanA$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Loving Tan in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 98% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$43.24
- Currency
- AUD
04 · Ads
What Loving Tan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Loving Tan runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Meet Your MatchLoving Tan8 Oct 2026video
One mousse, two gorgeous results. 🤎✨ See our 2 HR Express Ultra Dark Mousse in action on different skin tones - delivering a deep, natural-Loving Tan5 Oct 2026video
2 HR Express Self-Tanning Mousse Medium 200mlLoving Tan3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Soleil Collective Pty Ltdverified
Text ad19 Oct 2026Soleil Collective Pty Ltdverified
Text ad19 Oct 2026Soleil Collective Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Loving Tan.
The creators who tag @lovingtanofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lovingtanofficial on Instagram, led by Amanda (121k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmanda@lifeinleopardpumps · 🇺🇸 US | Beauty cosmetics skincare Creator | 121k | 3.0% | 5 | Tagged @lovingtanofficial |
06 · Competitors according to Gravity
Who Loving Tan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Loving Tan among Personal Care brands in Australia. The closest is Mirenesse Cosmetics, then The Jojoba Company, ESNC Perfumery, Ultra Violette, Napoleon Perdis, BOOST LAB.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mirenesse Cosmeticsmirenesse.com | |||||||
| The Jojoba Companythejojobacompany.com.au | |||||||
| ESNC Perfumeryesnc.com.au | |||||||
| Ultra Violetteultraviolette.com.au | |||||||
| Napoleon Perdisnapoleonperdis.com | |||||||
| BOOST LABboostlabco.com |
07 · Company
The company behind Loving Tan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Loving Tan is a company based in Brisbane City, Australia, founded in 2011 according to LinkedIn, on a domain registered in December 2009. It employs about 22 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Brisbane City
- Founded
- 2011, per LinkedIn
- Domain registered
- 10 Dec 2009
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 22 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lovingtan.com · Shopify · AUD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Loving Tan
What people ask Google about Loving Tan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Loving Tan a legit company?
According to Gravity by Benchr, Loving Tan is a brand based in Brisbane City, Australia: its website has existed since December 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 677,305 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Loving Tan?
Customers rate Loving Tan 1.7 out of 5 on Trustpilot over 100 reviews, 5 of them in the last twelve months: 62% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Loving Tan sell?
Loving Tan AUS creates naturally derived, professional-strength self-tanning products for a flawless, natural-looking tan. The company is a global leader in the self-tan industry with award-winning formulas. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Loving Tan prices: how much is it?
Loving Tan's best seller, Applicator Mitt, sells A$15.00 on lovingtan.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check lovingtan.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Loving Tan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Loving Tan advertises on Facebook and Instagram and on Google, where its offers often run. Check lovingtan.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Loving Tan?
Loving Tan sells on its own website, lovingtan.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Loving Tan?
Gravity by Benchr records a company based in Brisbane City, Australia, founded in 2011 according to LinkedIn, on a domain registered in 2009, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Loving Tan growing?
Not at the moment. Gravity by Benchr estimates about 80,200 visits to lovingtan.com in September 2026, up 18% in a month and down 46% over three months. Loving Tan ranks #949 of 33,626 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Loving Tan use?
Gravity by Benchr identifies lovingtan.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Loving Tan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Loving Tan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Loving Tan ranks #949 of 33,626 by estimated traffic. Its closest competitors on the same market are Mirenesse Cosmetics, The Jojoba Company, ESNC Perfumery, Ultra Violette and Napoleon Perdis. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Loving Tan.