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  5. frank green

Brand page · Kitchen & Dining · Australia

frank green Top 5% worldwide Top 1% in Australia Top 1% in Kitchen & Dining Top 1% in Kitchen & Dining in Australia
frankgreen.com.au·🇦🇺 Australia· Shopify

frank green: 228k visits a month, 216 active Meta ads.

frank green — frank green Australia is a brand that sells reusable cups, bottles, and stainless steel products, focusing on sustainable lifestyle products to reduce single-use waste. In September 2026 frankgreen.com.au drew an estimated 228k visits, down 9% on the month before. It ranks #21 of 4,419 Kitchen & Dining brands in Australia and holds a 1.5 Trustpilot rating over 961 reviews.

frankgreen.com.au@frankgreen_official 306kFacebookLinkedIn 31.5kTrustpilot 1.5Meta Ad Library 216

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
228k
−9% vs. August 2026
Instagram followers
306k
742 posts · @frankgreen_official
Trustpilot
1.5
961 reviews · 50 in 12 months
Meta ads
216
active · on Google since 2024
Products
88%
in stock
Rank in Australia
#21
of 4,419 in Kitchen & Dining
LinkedIn
31.5k
followers · 106 employees
Earned media value
€26.9k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

frank green Australia is a brand that sells reusable cups, bottles, and stainless steel products, focusing on sustainable lifestyle products to reduce single-use waste.

01 · Traffic

How much traffic frank green gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

frank green drew an estimated 228k visits in September 2026, down 9% on the month before and down 36% over three months.

  • Worldwide#46,978of 4.5m sites · Top 5%
  • In Australia#963of 105k sites · Top 1%
  • Kitchen & Dining, worldwide#962of 145,612 brands · Top 1%
  • Kitchen & Dining, Australia#21of 4,419 brands · Top 1%
Monthly visitssource Sept 2026

228k

estimated visits in September

1 mo ▼ −8.6%4 mo ▼ −35.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about frank green.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

frank green holds 1.5 out of 5 on Trustpilot over 961 reviews, 50 of them in the last twelve months: 42% of customers give five stars and 43% one star. That volume places frank green in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
1.5TrustScore · 961 reviews · 50 in 12 months
Top 10% review volume
5 ★42%
4 ★3%
3 ★4%
2 ★9%
1 ★43%

Australian Goods Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What frank green sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

frank green sells on Shopify, 88% of its catalogue in stock. The best seller is Strap, at A$5.95, followed by Straw 20oz/34oz - 170mm and Straw Lid Hull.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Food & Beverage Carriers37%
Tableware12%
Food Storage6%
Party Supplies5%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining72%
Pet Supplies14%
Party & Celebration6%
Clothing2%
Shopping Totes1%

The dominant category places frank green in its comparison group.

Prices and ratingsstore data
Average rating
4.57 / 5
Rated products
64% of the catalogue
In stock
88%
Upper price quartile
US$48.78
Currency
AUD

05 · Influencers

Who talks about frank green.

The creators who tag @frankgreen_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @frankgreen_official on Instagram, led by EMERGE (22.7k followers, 0.8% engagement).

Influencersaccounts tagging @frankgreen_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
EEMERGE@emergelondon · 🇬🇧 GBMarketing sales branding Creator22.7k0.8%2Tagged @frankgreen_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who frank green competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for frank green among Kitchen & Dining brands in Australia. The closest is Klean Kanteen, then KeepCup, 24Bottles, Chilly's, GO24, ION8.

CompetitorsKitchen & Dining · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Klean Kanteenkleankanteen.com
KeepCupkeepcup.com
24Bottles24bottles.com
Chilly'schillys.com
GO24go24bottles.com
ION8ion8.co.uk
Competitors Gravity finds for frank green. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare frank green with Klean Kanteen

07 · Company

The company behind frank green.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

frank green is a company based in Australia, founded in 2013 according to LinkedIn. It employs about 106 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia
Founded
2013, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
106 on LinkedIn · 51-200
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
frankgreen.com.au · Shopify · AUD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about frank green

What people ask Google about frank green.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is frank green legit?

According to Gravity by Benchr, frank green is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 106 people on LinkedIn, it has 305,972 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

frank green reviews: is it worth it?

Customers rate frank green 1.5 out of 5 on Trustpilot over 961 reviews, 50 of them in the last twelve months: 42% give five stars, 43% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does frank green sell?

frank green Australia is a brand that sells reusable cups, bottles, and stainless steel products, focusing on sustainable lifestyle products to reduce single-use waste. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

frank green prices: how much is it?

frank green's best seller, Strap, sells A$5.95 on frankgreen.com.au. 88% of the catalogue is in stock. Gravity does not track prices daily: check frankgreen.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

frank green promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: frank green advertises on Facebook and Instagram and on Google, where its offers often run. Check frankgreen.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy frank green?

frank green sells on its own website, frankgreen.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns frank green?

Gravity by Benchr records a company based in Australia, founded in 2013 according to LinkedIn, with 106 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is frank green doing well?

Not at the moment. Gravity by Benchr estimates about 227,700 visits to frankgreen.com.au in September 2026, down 9% in a month and down 36% over three months. frank green ranks #21 of 4,419 Kitchen & Dining brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does frank green use?

Gravity by Benchr identifies frankgreen.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records.

How much does frank green spend on Meta ads?

Gravity by Benchr does not publish a spend figure for frank green on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Australia?

Among Kitchen & Dining brands in Australia in the Gravity by Benchr index, frank green ranks #21 of 4,419 by estimated traffic. Its closest competitors on the same market are Klean Kanteen, KeepCup, 24Bottles, Chilly's and GO24. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with frank green.