Brand page · Athletics
Franklin Sports: 128k visits a month, 60 active Meta ads.
Franklin Sports — Franklin Sports is a family-owned global sporting goods brand that sells official MLB gear, pickleball products, and various sporting goods equipment. In September 2026 franklinsports.com drew an estimated 128k visits, up 6% on the month before. It ranks #36 of 2,484 Athletics brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Franklin Sports is a family-owned global sporting goods brand that sells official MLB gear, pickleball products, and various sporting goods equipment.
01 · Traffic
How much traffic Franklin Sports gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Franklin Sports drew an estimated 128k visits in September 2026, up 6% on the month before and down 11% over three months.
- Worldwide#76,348of 4.5m sites · Top 5%
- In United States#25,190of 1.2m sites · Top 5%
- Athletics, worldwide#179of 14,997 brands · Top 5%
- Athletics, United States#36of 2,484 brands · Top 5%
128k
estimated visits in September
1 mo ▲ +5.9%4 mo ▼ −11.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Franklin Sports.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Franklin Sports holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Sporting Goods Store Sports Memorabilia Store Sports Club
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Franklin Sports sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Franklin Sports's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Franklin Sports in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Franklin Sports is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Franklin Sports runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2023 (image, text, video).
Franklin SportsFranklin Sports14 Oct 2026image
Franklin SportsFranklin Sports13 Oct 2026image
Franklin SportsFranklin Sports13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Franklin Sports, INCverified
Text ad21 Oct 2026Franklin Sports, INCverified
Image ad21 Oct 2026Franklin Sports, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Franklin Sports.
The creators who tag @franklinsports on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @franklinsports on Instagram, led by Michael Siani (14.1k followers, 25.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMichael Siani@mikesiani6 · 🇺🇸 US | Pro sports athletes Creator | 14.1k | 25.4% | 7 | Tagged @franklinsports |
06 · Competitors according to Gravity
Who Franklin Sports competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Franklin Sports among Athletics brands. The closest is Team Town Sports, then Newitts.com, Sports Unlimited, leagueoutfitters.com, Wilson Sporting Goods Co, Midway Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Team Town Sportsteamtownsports.com | |||||||
| Newitts.comnewitts.com | |||||||
| Sports Unlimitedsportsunlimitedinc.com | |||||||
| leagueoutfitters.comleagueoutfitters.com | |||||||
| Wilson Sporting Goods Cowilson.com | |||||||
| Midway Sportsmidwaysports.com |
07 · Company
The company behind Franklin Sports.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Franklin Sports is an e-commerce brand, founded in 1946 according to LinkedIn, on a domain registered in July 1995. It employs about 249 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1946, per LinkedIn
- Domain registered
- 30 Jul 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 249 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- franklinsports.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Franklin Sports
What people ask Google about Franklin Sports.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Franklin Sports a legit company?
According to Gravity by Benchr, Franklin Sports is a brand: its website has existed since July 1995, it employs 249 people on LinkedIn, it has 224,295 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Franklin Sports sell?
Franklin Sports is a family-owned global sporting goods brand that sells official MLB gear, pickleball products, and various sporting goods equipment. Gravity by Benchr classifies it under Athletics. Source: Gravity by Benchr product classification.
Is there a Franklin Sports discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Franklin Sports advertises on Facebook and Instagram and on Google, where its offers often run. Check franklinsports.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Franklin Sports?
Gravity by Benchr records a company, founded in 1946 according to LinkedIn, on a domain registered in 1995, with 249 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Franklin Sports growing?
Not at the moment. Gravity by Benchr estimates about 127,500 visits to franklinsports.com in September 2026, up 6% in a month and down 11% over three months. Franklin Sports ranks #36 of 2,484 Athletics brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Franklin Sports spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Franklin Sports on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Athletics brands?
Among Athletics brands in the Gravity by Benchr index, Franklin Sports ranks #36 of 2,484 by estimated traffic. Its closest competitors on the same market are Team Town Sports, Newitts.com, Sports Unlimited, leagueoutfitters.com and Wilson Sporting Goods Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Franklin Sports.