Brand page · Clothing · United Kingdom
Lyle & Scott: 200k visits a month, 141 active Meta ads, Gravity score 657.
Lyle & Scott — Lyle & Scott is a premium British lifestyle clothing brand known for its iconic knitwear, particularly golfing apparel, and offers menswear, kids clothing, and accessories. In September 2026 lyleandscott.com drew an estimated 200k visits, down 13% on the month before. It ranks #272 of 19,668 Clothing brands in United Kingdom and holds a 4.4 Trustpilot rating over 1,718 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lyle & Scott is a premium British lifestyle clothing brand known for its iconic knitwear, particularly golfing apparel, and offers menswear, kids clothing, and accessories.
01 · Traffic
How much traffic Lyle & Scott gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lyle & Scott drew an estimated 200k visits in September 2026, down 13% on the month before and up 3% over three months.
- Worldwide#52,572of 4.5m sites · Top 5%
- In United Kingdom#2,664of 192k sites · Top 5%
- Clothing, worldwide#4,789of 459,295 brands · Top 5%
- Clothing, United Kingdom#272of 19,668 brands · Top 5%
200k
estimated visits in September
1 mo ▼ −12.6%4 mo ▲ +3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lyle & Scott.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lyle & Scott holds 4.4 out of 5 on Trustpilot over 1,718 reviews, 410 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places Lyle & Scott in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Men's Clothing Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lyle & Scott sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lyle & Scott sells on Shopify, 93% of its catalogue in stock. The best seller is Cotton Crew Neck T-Shirt, at £31.00, followed by Water Resistant Hooded Jacket and Cotton Crew Neck T-Shirt.
#1Cotton Crew Neck T-ShirtLyle & Scott£31.00In stock
#2Water Resistant Hooded JacketLyle & Scott£95.00In stock
#3Cotton Crew Neck T-ShirtLyle & Scott£31.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Lyle & Scott in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 11% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$92.65
- Currency
- GBP
04 · Ads
What Lyle & Scott is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lyle & Scott runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Now €44 | Was €110Lyle and Scott8 Oct 2026image
Now £32 | Was £65Lyle and Scott8 Oct 2026image
Lyle and ScottLyle and Scott8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Lyle & Scott Limitedverified
Image ad20 Oct 2026Lyle & Scott Limitedverified
Image ad20 Oct 2026Lyle & Scott Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lyle & Scott.
The creators who tag @lyle_and_scott on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lyle_and_scott on Instagram, led by Murbes (23.1k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMurbes@murbes_ · 🇮🇹 IT | Fashion style luxury Creator | 23.1k | 0.1% | 5 | Tagged @lyle_and_scott |
06 · Competitors according to Gravity
Who Lyle & Scott competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lyle & Scott among Clothing brands in United Kingdom. The closest is fredperry.com, then OVERLAYS, David Outwear, superdry.com, Outerknown, Choix UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fredperry.comfredperry.com | |||||||
| OVERLAYSoverlaysnow.com | |||||||
| David Outweardavidoutwear.com | |||||||
| superdry.comsuperdry.com | |||||||
| Outerknownouterknown.com | |||||||
| Choix UKchoixstore.com |
07 · Company
The company behind Lyle & Scott.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lyle & Scott is a company based in London, United Kingdom, on a domain registered in November 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 2 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lyleandscott.com · Shopify · GBP
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lyle & Scott
What people ask Google about Lyle & Scott.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lyle & Scott legit or a scam?
According to Gravity by Benchr, Lyle & Scott is a brand based in London, United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 238,706 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lyle & Scott reviews: is it worth it?
Customers rate Lyle & Scott 4.4 out of 5 on Trustpilot over 1,718 reviews, 410 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lyle & Scott?
Lyle & Scott is a premium British lifestyle clothing brand known for its iconic knitwear, particularly golfing apparel, and offers menswear, kids clothing, and accessories. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
How much does Lyle & Scott cost?
Lyle & Scott's best seller, Cotton Crew Neck T-Shirt, sells £31.00 on lyleandscott.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check lyleandscott.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lyle & Scott promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lyle & Scott advertises on Facebook and Instagram and on Google, where its offers often run. Check lyleandscott.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lyle & Scott?
Lyle & Scott sells on its own website, lyleandscott.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lyle & Scott?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lyle & Scott growing?
Yes. Gravity by Benchr estimates about 199,500 visits to lyleandscott.com in September 2026, down 13% in a month and up 3% over three months. Lyle & Scott ranks #272 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lyle & Scott use?
Gravity by Benchr identifies lyleandscott.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lyle & Scott's ad budget?
Gravity by Benchr does not publish a spend figure for Lyle & Scott on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Lyle & Scott ranks #272 of 19,668 by estimated traffic. Its closest competitors on the same market are fredperry.com, OVERLAYS, David Outwear, superdry.com and Outerknown. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lyle & Scott.