Brand page · Clothing · United States
Original Penguin: 301K visits a month, 65 active Meta ads, Gravity score 508.
Original Penguin — Original Penguin is a lifestyle brand that sells clothing collections for men, women, and kids, including polo shirts, wovens, bottoms, jackets, suits, and accessories. In September 2026 originalpenguin.com drew an estimated 301K visits, down 20% on the month before. It ranks #476 of 97,158 Clothing brands in United States and holds a 4.5 Trustpilot rating over 213 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Original Penguin is a lifestyle brand that sells clothing collections for men, women, and kids, including polo shirts, wovens, bottoms, jackets, suits, and accessories.
01 · Traffic
How much traffic Original Penguin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Original Penguin drew an estimated 301K visits in September 2026, down 20% on the month before and down 28% over three months.
- Worldwide#37,404of 4.5M sites · Top 1%
- In United States#12,176of 1.2M sites · Top 5%
- Clothing, worldwide#3,256of 459,295 brands · Top 1%
- Clothing, United States#476of 97,158 brands · Top 1%
301K
estimated visits in September
1 mo ▼ −19.6%4 mo ▼ −27.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Original Penguin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Original Penguin holds 4.5 out of 5 on Trustpilot over 213 reviews, 201 of them in the last twelve months: 73% of customers give five stars and 7% one star. That volume places Original Penguin in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Clothing Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Original Penguin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Original Penguin sells on Shopify, 76% of its catalogue in stock. The best seller is Tipped Jersey Polo, at US$29.00–US$34.00, followed by Basic Core Tee and Daddy Pique Polo.
#1Tipped Jersey PoloOriginal PenguinUS$29.00–US$34.00In stock
#2Basic Core TeeOriginal PenguinUS$12.98–US$24.50In stock
#3Daddy Pique PoloOriginal PenguinUS$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Original Penguin in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 35% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$44.98
- Currency
- USD
04 · Ads
What Original Penguin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Original Penguin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The Semi-Annual Polo EventOriginal Penguin9 Oct 2026image
The Semi-Annual Polo EventOriginal Penguin8 Oct 2026image
The Semi-Annual Polo EventOriginal Penguin8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Perry Ellis International, Inc.verified
Image ad20 Oct 2026Perry Ellis International, Inc.verified
Text ad20 Oct 2026Perry Ellis International, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Original Penguin.
The creators who tag @originalpenguin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @originalpenguin on Instagram, led by Carolin Pinegger (159K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarolin Pinegger@carolinpinegger · 🇺🇸 US | Fitness sport bodybuilding Creator | 159K | 0.6% | 3 | Tagged @originalpenguin |
06 · Competitors according to Gravity
Who Original Penguin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Original Penguin among Clothing brands in United States. The closest is fredperry.com, then Sunspel, Polo Club, U.S. Polo Assn., Psycho Bunny, PJ Paul Jones.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fredperry.comfredperry.com | |||||||
| Sunspelsunspel.com | |||||||
| Polo Clubpoloclub.com | |||||||
| U.S. Polo Assn.uspoloassn.com | |||||||
| Psycho Bunnypsychobunny.com | |||||||
| PJ Paul Jonespjpauljones.com |
07 · Company
The company behind Original Penguin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Original Penguin is a company based in Doral, United States, on a domain registered in July 2002.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Doral
- Founded
- Data not available
- Domain registered
- 18 Jul 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- originalpenguin.com · Shopify · USD
- Catalogue
- 1,848 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Original Penguin
What people ask Google about Original Penguin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Original Penguin a legit company?
According to Gravity by Benchr, Original Penguin is a brand based in Doral, United States: its website has existed since July 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 202,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Original Penguin reviews: is it worth it?
Customers rate Original Penguin 4.5 out of 5 on Trustpilot over 213 reviews, 201 of them in the last twelve months: 73% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Original Penguin known for?
Original Penguin is a lifestyle brand that sells clothing collections for men, women, and kids, including polo shirts, wovens, bottoms, jackets, suits, and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Original Penguin prices: how much is it?
Original Penguin's best seller, Tipped Jersey Polo, sells from US$29.00 to US$34.00 on originalpenguin.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check originalpenguin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Original Penguin have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Original Penguin advertises on Facebook and Instagram and on Google, where its offers often run. Check originalpenguin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Original Penguin?
Original Penguin sells on its own website, originalpenguin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Original Penguin?
Gravity by Benchr records a company based in Doral, United States, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Original Penguin growing?
Not at the moment. Gravity by Benchr estimates about 301,200 visits to originalpenguin.com in September 2026, down 20% in a month and down 28% over three months. Original Penguin ranks #476 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Original Penguin use?
Gravity by Benchr identifies originalpenguin.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Original Penguin spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Original Penguin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Original Penguin ranks #476 of 97,158 by estimated traffic. Its closest competitors on the same market are fredperry.com, Sunspel, Polo Club, U.S. Polo Assn., Psycho Bunny. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Original Penguin.