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- Freedom of Movement
Brand page · Clothing · South Africa
Freedom of Movement: 198k visits a month, 136 active Meta ads, Gravity score 555.
Freedom of Movement — Freedom of Movement (FOM) is a South African premium online fashion and lifestyle retailer that sells clothing, footwear, and accessories. In September 2026 freedomofmovement.co.za drew an estimated 198k visits, down 15% on the month before. It ranks #21 of 623 Clothing brands in South Africa and holds a 2.4 Trustpilot rating over 422 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Clothing brands in South Africa with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Freedom of Movement (FOM) is a South African premium online fashion and lifestyle retailer that sells clothing, footwear, and accessories.
01 · Traffic
How much traffic Freedom of Movement gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Freedom of Movement drew an estimated 198k visits in September 2026, down 15% on the month before and up 9% over three months.
- Worldwide#52,873of 4.5m sites · Top 5%
- In South Africa#299of 33.7k sites · Top 1%
- Clothing, worldwide#4,825of 459,295 brands · Top 5%
- Clothing, South Africa#21of 623 brands · Top 5%
198k
estimated visits in September
1 mo ▼ −14.7%4 mo ▲ +8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Freedom of Movement.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Freedom of Movement holds 2.4 out of 5 on Trustpilot over 422 reviews, 13 of them in the last twelve months: 82% of customers give five stars and 7% one star. That volume places Freedom of Movement in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Freedom of Movement sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Freedom of Movement sells on Shopify, 87% of its catalogue in stock. The best seller is FOM Spotless Leather Cream 50ml, at ZAR 150.00, followed by FOM Gift Card and Mens Vellies Standard - Whiskey.
#1FOM Spotless Leather Cream 50mlFreedom of MovementZAR 150.00In stock
#2FOM Gift CardFreedom of MovementZAR 250.00–ZAR 4,000.00In stock
#3Mens Vellies Standard - WhiskeyFreedom of MovementZAR 1,995.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Freedom of Movement in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 68% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$122.51
- Currency
- ZAR
04 · Ads
What Freedom of Movement is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Freedom of Movement runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
Unbox Your Next PairFreedom Of Movement13 Oct 2026video
default_collection_headlineFreedom Of Movement12 Oct 2026image
Wide Open Spaces & Endless SkiesFreedom Of Movement12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FOM Clothing and Accessoriesverified
Text ad20 Oct 2026FOM Clothing and Accessoriesverified
Text ad20 Oct 2026FOM Clothing and Accessoriesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Freedom of Movement.
The creators who tag @fombrand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fombrand on Instagram, led by First Thursdays South Africa (44.3k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFirst Thursdays South Africa@firstthursdays_za · 🇿🇦 ZA | Photography visual arts Creator | 44.3k | 0.5% | 2 | Tagged @fombrand |
06 · Competitors according to Gravity
Who Freedom of Movement competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Freedom of Movement among Clothing brands in South Africa. The closest is faguo-store.com, then SREELEATHERS, Flattered, Reise, Kevingston, Ferragamo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| faguo-store.comfaguo-store.com | |||||||
| SREELEATHERSsreeleathersonline.com | |||||||
| Flatteredflattered.com | |||||||
| Reisereise.com.br | |||||||
| Kevingstonkevingston.com | |||||||
| Ferragamoferragamo.com |
07 · Company
The company behind Freedom of Movement.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Freedom of Movement is a company based in Cape Town, South Africa, founded in 2013 according to LinkedIn. It employs about 161 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇿🇦 South Africa · Cape Town
- Founded
- 2013, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 161 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- freedomofmovement.co.za · Shopify · ZAR
- Catalogue
- 1,109 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Freedom of Movement
What people ask Google about Freedom of Movement.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Freedom of Movement legit?
According to Gravity by Benchr, Freedom of Movement is a brand based in Cape Town, South Africa: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 161 people on LinkedIn, it has 179,579 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Freedom of Movement reviews: is it worth it?
Customers rate Freedom of Movement 2.4 out of 5 on Trustpilot over 422 reviews, 13 of them in the last twelve months: 82% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Freedom of Movement?
Freedom of Movement (FOM) is a South African premium online fashion and lifestyle retailer that sells clothing, footwear, and accessories. Gravity by Benchr classifies it under Clothing, with Handbags making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Freedom of Movement cost?
Freedom of Movement's best seller, FOM Spotless Leather Cream 50ml, sells ZAR 150.00 on freedomofmovement.co.za. 87% of the catalogue is in stock. Gravity does not track prices daily: check freedomofmovement.co.za before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Freedom of Movement discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Freedom of Movement advertises on Facebook and Instagram and on Google, where its offers often run. Check freedomofmovement.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Freedom of Movement?
Freedom of Movement sells on its own website, freedomofmovement.co.za, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Freedom of Movement?
Gravity by Benchr records a company based in Cape Town, South Africa, founded in 2013 according to LinkedIn, with 161 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Freedom of Movement growing?
Yes. Gravity by Benchr estimates about 198,200 visits to freedomofmovement.co.za in September 2026, down 15% in a month and up 9% over three months. Freedom of Movement ranks #21 of 623 Clothing brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Freedom of Movement use?
Gravity by Benchr identifies freedomofmovement.co.za as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Freedom of Movement's ad budget?
Gravity by Benchr does not publish a spend figure for Freedom of Movement on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in South Africa?
Among Clothing brands in South Africa in the Gravity by Benchr index, Freedom of Movement ranks #21 of 623 by estimated traffic. Its closest competitors on the same market are faguo-store.com, SREELEATHERS, Flattered, Reise and Kevingston. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Freedom of Movement.