Brand page · Food Items
FreshDirect: 690k visits a month, 76 active Meta ads.
FreshDirect — FreshDirect is an online grocery delivery service that offers fresh produce, prepared meals, organic options, and local favorites to customers in the NYC and Philadelphia metro areas. In September 2026 freshdirect.com drew an estimated 690k visits, down 30% on the month before. It ranks #25 of 20,419 Food Items brands and holds a 1.8 Trustpilot rating over 70 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
FreshDirect is an online grocery delivery service that offers fresh produce, prepared meals, organic options, and local favorites to customers in the NYC and Philadelphia metro areas.
01 · Traffic
How much traffic FreshDirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FreshDirect drew an estimated 690k visits in September 2026, down 30% on the month before and down 22% over three months.
- Worldwide#19,257of 4.5m sites · Top 1%
- In United States#6,346of 1.2m sites · Top 1%
- Food Items, worldwide#432of 260,714 brands · Top 1%
- Food Items, United States#25of 20,419 brands · Top 1%
690k
estimated visits in September
1 mo ▼ −29.5%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FreshDirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FreshDirect holds 1.8 out of 5 on Trustpilot over 70 reviews, 20 of them in the last twelve months: 17% of customers give five stars and 70% one star. That volume places FreshDirect in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Grocery Delivery Service Supermarket Food Products Supplier Online Food Ordering Service Grocery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FreshDirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read FreshDirect's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places FreshDirect in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What FreshDirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FreshDirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, video).
Fresher Groceries, Better MealsFreshDirect5 Oct 2026image
Fresher Groceries, Better MealsFreshDirect5 Oct 2026image
Fresher Groceries, Better MealsFreshDirect5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad29 Aug 2026Fresh Direct, LLCverified
Image ad11 Jun 2026Fresh Direct, LLCverified
Image ad11 Jun 2026Fresh Direct, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about FreshDirect.
The creators who tag @freshdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @freshdirect on Instagram, led by Betty cooks (74.6k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBetty cooks@bettycooks_official · 🇺🇸 US | Food cooking nutrition Creator | 74.6k | 0.3% | 15 | Tagged @freshdirect |
06 · Competitors according to Gravity
Who FreshDirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FreshDirect among Food Items brands. The closest is Safeway, then goodeggs.com, Misfits Market, Imperfect Foods, Farm to People, Jewel-Osco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Safewaysafeway.com | |||||||
| goodeggs.comgoodeggs.com | |||||||
| Misfits Marketmisfitsmarket.com | |||||||
| Imperfect Foodsimperfectfoods.com | |||||||
| Farm to Peoplefarmtopeople.com | |||||||
| Jewel-Oscojewelosco.com |
07 · Company
The company behind FreshDirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FreshDirect is an e-commerce brand, founded in 2002 according to LinkedIn, on a domain registered in December 1998. It employs about 1,800 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2002, per LinkedIn
- Domain registered
- 11 Dec 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,800 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- freshdirect.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FreshDirect
What people ask Google about FreshDirect.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FreshDirect legit?
According to Gravity by Benchr, FreshDirect is a brand: its website has existed since December 1998, it employs 1,800 people on LinkedIn, it has 55,121 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
FreshDirect reviews
Customers rate FreshDirect 1.8 out of 5 on Trustpilot over 70 reviews, 20 of them in the last twelve months: 17% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FreshDirect known for?
FreshDirect is an online grocery delivery service that offers fresh produce, prepared meals, organic options, and local favorites to customers in the NYC and Philadelphia metro areas. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does FreshDirect have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FreshDirect advertises on Facebook and Instagram and on Google, where its offers often run. Check freshdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns FreshDirect?
Gravity by Benchr records a company, founded in 2002 according to LinkedIn, on a domain registered in 1998, with 1,800 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is FreshDirect doing well?
Not at the moment. Gravity by Benchr estimates about 690,200 visits to freshdirect.com in September 2026, down 30% in a month and down 22% over three months. FreshDirect ranks #25 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is FreshDirect's ad budget?
Gravity by Benchr does not publish a spend figure for FreshDirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands?
Among Food Items brands in the Gravity by Benchr index, FreshDirect ranks #25 of 20,419 by estimated traffic. Its closest competitors on the same market are Safeway, goodeggs.com, Misfits Market, Imperfect Foods and Farm to People. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FreshDirect.