Brand page · Pet Supplies · United States
Freshpet: 231K visits a month, 313 active Meta ads, Gravity score 606.
Freshpet — Freshpet is an American pet food company that produces fresh, refrigerated meals for dogs and cats made with natural whole ingredients. In September 2026 freshpet.com drew an estimated 231K visits, down 9% on the month before. It ranks #42 of 7,399 Pet Supplies brands in United States and holds a 4.7 Trustpilot rating over 1,279 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 104 peers: Pet Supplies brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Freshpet is an American pet food company that produces fresh, refrigerated meals for dogs and cats made with natural whole ingredients.
01 · Traffic
How much traffic Freshpet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Freshpet drew an estimated 231K visits in September 2026, down 9% on the month before and down 4% over three months.
- Worldwide#46,368of 4.5M sites · Top 5%
- In United States#15,133of 1.2M sites · Top 5%
- Pet Supplies, worldwide#260of 52,845 brands · Top 1%
- Pet Supplies, United States#42of 7,399 brands · Top 1%
231K
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −4.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Freshpet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Freshpet holds 4.7 out of 5 on Trustpilot over 1,279 reviews, 768 of them in the last twelve months: 74% of customers give five stars and 5% one star. That volume places Freshpet in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Animal Feed Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Freshpet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Freshpet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Freshpet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Freshpet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Freshpet runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2025 (image, text, video).
Find Your Pup's Next ObsessionFreshpet8 Oct 2026video
#freshpetpartner And here I thought she was proud of me when all she wants is her @freshpet food ON TIME 😂 . Haven’t seen Kaia this excitedFreshpet8 Oct 2026video
Expertly Crafted Nutrition for Your PetFreshpet8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026FRESHPET, INCverified
Text ad20 Oct 2026FRESHPET, INCverified
Text ad20 Oct 2026FRESHPET, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Freshpet.
The creators who tag @freshpet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @freshpet on Instagram, led by Charlie 💛 Malibu’s Most Wanted Weenie (19.2K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharlie 💛 Malibu’s Most Wanted Weenie@askmeaboutmywienercharlie · 🇺🇸 US | Pets nature Creator | 19.2K | — | 10 | Tagged @freshpet |
06 · Competitors according to Gravity
Who Freshpet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Freshpet among Pet Supplies brands in United States. The closest is Ollie, then JustFoodForDogs, The Farmer's Dog, Butternut Box, Lyka, years.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ollieshop.ollie.com | |||||||
| JustFoodForDogsjustfoodfordogs.com | |||||||
| The Farmer's Dogthefarmersdog.com | |||||||
| Butternut Boxbutternutbox.com | |||||||
| Lykalyka.com.au | |||||||
| years.comyears.com |
07 · Company
The company behind Freshpet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Freshpet is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in January 2003. It employs about 677 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2006, per LinkedIn
- Domain registered
- 30 Jan 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 677 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- freshpet.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Freshpet
What people ask Google about Freshpet.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Freshpet a legit company?
According to Gravity by Benchr, Freshpet is a brand based in United States: its website has existed since January 2003, its Trustpilot profile is claimed by the brand, it employs 677 people on LinkedIn, it has 73,096 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Freshpet reviews: is it worth it?
Customers rate Freshpet 4.7 out of 5 on Trustpilot over 1,279 reviews, 768 of them in the last twelve months: 74% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Freshpet known for?
Freshpet is an American pet food company that produces fresh, refrigerated meals for dogs and cats made with natural whole ingredients. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Is there a Freshpet discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Freshpet advertises on Facebook and Instagram and on Google, where its offers often run. Check freshpet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Freshpet?
Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 2003, with 677 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Freshpet growing?
Not at the moment. Gravity by Benchr estimates about 231,500 visits to freshpet.com in September 2026, down 9% in a month and down 4% over three months. Freshpet ranks #42 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Freshpet's ad budget?
Gravity by Benchr does not publish a spend figure for Freshpet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United States?
Among Pet Supplies brands in United States in the Gravity by Benchr index, Freshpet ranks #42 of 7,399 by estimated traffic. Its closest competitors on the same market are Ollie, JustFoodForDogs, The Farmer's Dog, Butternut Box, Lyka. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Freshpet.