Brand page · Lighting · Denmark
Fritz Hansen: 129k visits a month, 24 active Meta ads.
Fritz Hansen — Fritz Hansen is a furniture, lighting and accessory design company that creates long-lasting design pieces in collaboration with leading designers. In September 2026 fritzhansen.com drew an estimated 129k visits, down 2% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Fritz Hansen is a furniture, lighting and accessory design company that creates long-lasting design pieces in collaboration with leading designers.
01 · Traffic
How much traffic Fritz Hansen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fritz Hansen drew an estimated 129k visits in September 2026, down 2% on the month before and down 10% over three months.
- Worldwide#75,472of 4.5m sites · Top 5%
- In Taiwan#610of 35k sites · Top 5%
- Lighting, worldwide#281of 25,385 brands · Top 5%
- Lighting, Taiwan—Data not available
129k
estimated visits in September
1 mo ▼ −1.7%4 mo ▼ −10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fritz Hansen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fritz Hansen holds 1.4 out of 5 on Trustpilot over 308 reviews, 6 of them in the last twelve months: 73% of customers give five stars and 14% one star. That volume places Fritz Hansen in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Office Furniture Store Living Room Furniture Store Lighting Store Furniture Maker Home Goods Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fritz Hansen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fritz Hansen's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fritz Hansen in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fritz Hansen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fritz Hansen runs Meta ads on Facebook, Instagram, Audience Network, and has advertised on Google since May 2026 (text).
FRITZ HANSEN | SKAGERAKFRITZ HANSEN4 Oct 2026image
FRITZ HANSEN | SKAGERAKFRITZ HANSEN3 Oct 2026image
FRITZ HANSEN | SKAGERAKFRITZ HANSEN3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad25 Jul 2026FRITZ HANSEN A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fritz Hansen.
The creators who tag @fritzhansen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fritzhansen on Instagram, led by INERRE Interior (63.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IINERRE Interior@inerre_interior · 🇮🇩 ID | Decoration garden diy Creator | 63.2k | 0.2% | 10 | Tagged @fritzhansen |
06 · Competitors according to Gravity
Who Fritz Hansen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fritz Hansen among Lighting brands in Denmark. The closest is Carl Hansen & Søn, then cassina.com, madeindesign.com, Audo Copenhagen, design-bestseller.fr, arteriorshome.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Carl Hansen & Søncarlhansen.com | |||||||
| cassina.comcassina.com | |||||||
| madeindesign.commadeindesign.com | |||||||
| Audo Copenhagenaudocph.com | |||||||
| design-bestseller.frdesign-bestseller.fr | |||||||
| arteriorshome.comarteriorshome.com |
07 · Company
The company behind Fritz Hansen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fritz Hansen is a company based in Denmark, founded in 1872 according to LinkedIn, on a domain registered in October 1996. It employs about 246 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 1872, per LinkedIn
- Domain registered
- 17 Oct 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 246 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fritzhansen.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fritz Hansen
What people ask Google about Fritz Hansen.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fritz Hansen legit or a scam?
According to Gravity by Benchr, Fritz Hansen is a brand based in Denmark: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 246 people on LinkedIn, it has 802,708 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fritz Hansen reviews: is it worth it?
Customers rate Fritz Hansen 1.4 out of 5 on Trustpilot over 308 reviews, 6 of them in the last twelve months: 73% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fritz Hansen?
Fritz Hansen is a furniture, lighting and accessory design company that creates long-lasting design pieces in collaboration with leading designers. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Fritz Hansen promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fritz Hansen advertises on Facebook and Instagram and on Google, where its offers often run. Check fritzhansen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fritz Hansen?
Gravity by Benchr records a company based in Denmark, founded in 1872 according to LinkedIn, on a domain registered in 1996, with 246 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fritz Hansen doing well?
Not at the moment. Gravity by Benchr estimates about 129,300 visits to fritzhansen.com in September 2026, down 2% in a month and down 10% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fritz Hansen spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fritz Hansen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fritz Hansen.