- Gravity
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- The Frownies
Brand page · Personal Care · United States
The Frownies: 109k visits a month, 133 active Meta ads, Gravity score 584.
The Frownies — The Frownies is a 136-year-old family-owned beauty brand that sells facial patches and skincare products as a natural alternative to invasive cosmetic procedures. In September 2026 frownies.com drew an estimated 109k visits, down 12% on the month before. It ranks #730 of 33,626 Personal Care brands in United States and holds a 1.2 Trustpilot rating over 236 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Frownies is a 136-year-old family-owned beauty brand that sells facial patches and skincare products as a natural alternative to invasive cosmetic procedures.
01 · Traffic
How much traffic The Frownies gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Frownies drew an estimated 109k visits in September 2026, down 12% on the month before and up 3% over three months.
- Worldwide#87,315of 4.5m sites · Top 5%
- In United States#28,663of 1.2m sites · Top 5%
- Personal Care, worldwide#4,272of 215,119 brands · Top 5%
- Personal Care, United States#730of 33,626 brands · Top 5%
109k
estimated visits in September
1 mo ▼ −12.3%4 mo ▲ +2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Frownies.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Frownies holds 1.2 out of 5 on Trustpilot over 236 reviews, 4 of them in the last twelve months: 75% of customers give five stars and 8% one star. That volume places The Frownies in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Wellness Center Pharmacy
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Frownies sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Frownies sells on Shopify, 79% of its catalogue in stock. The best seller is Forehead & Between the Eyes Facial Patches, at US$25.95, followed by Corners of Eyes & Mouth Facial Patches and Rose Water Hydrator Spray.
#1Forehead & Between the Eyes Facial PatchesThe FrowniesUS$25.95In stock
#2Corners of Eyes & Mouth Facial PatchesThe FrowniesUS$25.95In stock
#3Rose Water Hydrator SprayThe FrowniesUS$16.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Frownies in its comparison group.
- Average rating
- 4.32 / 5
- Rated products
- 88% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$114.93
- Currency
- USD
04 · Ads
What The Frownies is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Frownies runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Cool Cactus Collagen Eye GelsFrownies6 Oct 2026image
Collagen Eye GelsFrownies6 Oct 2026video
Forehead Wrinkles? Meet Frownies.Frownies6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026B & P Company Incverified
Text ad20 Oct 2026B & P Company Incverified
Text ad20 Oct 2026B & P Company Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Frownies.
The creators who tag @frownies on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @frownies on Instagram, led by HOLISTIC HEATHER (19.9k followers, 28.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHOLISTIC HEATHER@holistic_heather_ · 🇺🇸 US | Food cooking nutrition Creator | 19.9k | 28.7% | 2 | Tagged @frownies |
06 · Competitors according to Gravity
Who The Frownies competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Frownies among Personal Care brands in United States. The closest is luminskin.com, then Michael Malul, Stila, Based Supplies, Ariana Grande Fragrances, MIIM.MIIC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| luminskin.comluminskin.com | |||||||
| Michael Malulmichaelmalul.com | |||||||
| Stilastilacosmetics.com | |||||||
| Based Suppliesbasedsupplies.com | |||||||
| Ariana Grande Fragrancesarianagrandefragrances.com | |||||||
| MIIM.MIICmiimmiic.com |
07 · Company
The company behind The Frownies.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Frownies is a company based in Dayton, United States, founded in 1889 according to LinkedIn, on a domain registered in June 1997. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Dayton
- Founded
- 1889, per LinkedIn
- Domain registered
- 13 Jun 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- frownies.com · Shopify · USD
- Catalogue
- 49 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Frownies
What people ask Google about The Frownies.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Frownies legit?
According to Gravity by Benchr, The Frownies is a brand based in Dayton, United States: its website has existed since June 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 422,274 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Frownies reviews
Customers rate The Frownies 1.2 out of 5 on Trustpilot over 236 reviews, 4 of them in the last twelve months: 75% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Frownies known for?
The Frownies is a 136-year-old family-owned beauty brand that sells facial patches and skincare products as a natural alternative to invasive cosmetic procedures. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Frownies cost?
The Frownies' best seller, Forehead & Between the Eyes Facial Patches, sells US$25.95 on frownies.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check frownies.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Frownies discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Frownies advertises on Facebook and Instagram and on Google, where its offers often run. Check frownies.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Frownies?
The Frownies sells on its own website, frownies.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns The Frownies?
Gravity by Benchr records a company based in Dayton, United States, founded in 1889 according to LinkedIn, on a domain registered in 1997, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Frownies growing?
Yes. Gravity by Benchr estimates about 108,700 visits to frownies.com in September 2026, down 12% in a month and up 3% over three months. The Frownies ranks #730 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Frownies use?
Gravity by Benchr identifies frownies.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Frownies' ad budget?
Gravity by Benchr does not publish a spend figure for The Frownies on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, The Frownies ranks #730 of 33,626 by estimated traffic. Its closest competitors on the same market are luminskin.com, Michael Malul, Stila, Based Supplies and Ariana Grande Fragrances. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Frownies.