Brand page · Personal Care · United States
Stila: 125K visits a month, 224 active Meta ads, Gravity score 577.
Stila — Stila Cosmetics is an American cosmetics company that creates artistry-proven, cruelty-free makeup products for eyes, cheeks, lips, face, complexion perfection, and multi-use, along with brushes and accessories. In September 2026 stilacosmetics.com drew an estimated 125K visits, up 3% on the month before. It ranks #646 of 33,626 Personal Care brands in United States and holds a 2.7 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Stila Cosmetics is an American cosmetics company that creates artistry-proven, cruelty-free makeup products for eyes, cheeks, lips, face, complexion perfection, and multi-use, along with brushes and accessories.
01 · Traffic
How much traffic Stila gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Stila drew an estimated 125K visits in September 2026, up 3% on the month before and up 7% over three months.
- Worldwide#77,529of 4.5M sites · Top 5%
- In United States#25,573of 1.2M sites · Top 5%
- Personal Care, worldwide#3,749of 215,119 brands · Top 5%
- Personal Care, United States#646of 33,626 brands · Top 5%
125K
estimated visits in September
1 mo ▲ +3.3%4 mo ▲ +7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Stila.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Stila holds 2.7 out of 5 on Trustpilot over 21 reviews, 3 of them in the last twelve months: 24% of customers give five stars and 67% one star. That volume places Stila in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Stila sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Stila sells on Shopify, 96% of its catalogue in stock. The best seller is Liqua-Play™ Eye Shadow, at US$15.00–US$25.00, followed by Stay All Day® Smudge & Set Waterproof Gel Eye Liner and Stay All Day® Waterproof Liquid Eye Liner.
#1Liqua-Play™ Eye ShadowStilaUS$15.00–US$25.00In stock
#2Stay All Day® Smudge & Set Waterproof Gel Eye LinerStilaUS$24.00In stock
#3Stay All Day® Waterproof Liquid Eye LinerStilaUS$25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Stila in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 51% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$38.40
- Currency
- USD
04 · Ads
What Stila is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Stila runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Meet the Spicy Latte Duostila cosmetics6 Oct 2026video
Meet Cool Bloomstila cosmetics6 Oct 2026image
Using all @stilacosmetics - the exclusive makeup brand for THE HUNGER GAMES: SUNRISE ON THE REAPING 🔥 @thehungergames #StilaPartner #StilaxTstila cosmetics6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Click Tech Limitedverified
Text ad20 Oct 2026Stila Styles LLCverified
Text ad20 Oct 2026Stila Styles LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Stila.
The creators who tag @stilacosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @stilacosmetics on Instagram, led by JASMINE HMUA & PMU 💄💉 (10.1K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJASMINE HMUA & PMU 💄💉@jasminemaliki__ · 🇦🇺 AU | Beauty cosmetics skincare Creator | 10.1K | 0.8% | 8 | Tagged @stilacosmetics |
06 · Competitors according to Gravity
Who Stila competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Stila among Personal Care brands in United States. The closest is Glisten Cosmetics, then about-face, MAC Cosmetics, KALEIDOS, rem beauty, ColourPop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Glisten Cosmeticsglistencosmetics.com | |||||||
| about-faceaboutface.com | |||||||
| MAC Cosmeticsmaccosmetics.com.tr | |||||||
| KALEIDOSkaleidos.com | |||||||
| rem beautyrembeauty.com | |||||||
| ColourPopcolourpop.com |
07 · Company
The company behind Stila.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Stila is a company based in Pasadena, United States, founded in 1994 according to LinkedIn, on a domain registered in April 1998. It employs about 253 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Pasadena
- Founded
- 1994, per LinkedIn
- Domain registered
- 9 Apr 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 253 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- stilacosmetics.com · Shopify · USD
- Catalogue
- 174 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Stila
What people ask Google about Stila.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Stila a legit company?
According to Gravity by Benchr, Stila is a brand based in Pasadena, United States: its website has existed since April 1998, it sells on a Shopify store, it employs 253 people on LinkedIn, it has 3,212,877 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Stila?
Customers rate Stila 2.7 out of 5 on Trustpilot over 21 reviews, 3 of them in the last twelve months: 24% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Stila?
Stila Cosmetics is an American cosmetics company that creates artistry-proven, cruelty-free makeup products for eyes, cheeks, lips, face, complexion perfection, and multi-use, along with brushes and accessories. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Stila prices: how much is it?
Stila's best seller, Liqua-Play™ Eye Shadow, sells from US$15.00 to US$25.00 on stilacosmetics.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check stilacosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Stila promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Stila advertises on Facebook and Instagram and on Google, where its offers often run. Check stilacosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Stila?
Stila sells on its own website, stilacosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Stila?
Gravity by Benchr records a company based in Pasadena, United States, founded in 1994 according to LinkedIn, on a domain registered in 1998, with 253 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Stila growing?
Yes. Gravity by Benchr estimates about 125,200 visits to stilacosmetics.com in September 2026, up 3% in a month and up 7% over three months. Stila ranks #646 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Stila use?
Gravity by Benchr identifies stilacosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Stila spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Stila on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Stila ranks #646 of 33,626 by estimated traffic. Its closest competitors on the same market are Glisten Cosmetics, about-face, MAC Cosmetics, KALEIDOS, rem beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Stila.