Brand page · Chairs · United Kingdom
Furniture123: 780k visits a month, 2 active Meta ads.
Furniture123 — Furniture123 is an online retailer specializing in the sale of high quality, on-trend furniture for homes, offices and gardens. In September 2026 furniture123.co.uk drew an estimated 780k visits, down 1% on the month before. It ranks #4 of 684 Chairs brands in United Kingdom and holds a 4.1 Trustpilot rating over 44,368 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Furniture123 is an online retailer specializing in the sale of high quality, on-trend furniture for homes, offices and gardens.
01 · Traffic
How much traffic Furniture123 gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Furniture123 drew an estimated 780k visits in September 2026, down 1% on the month before and up 19% over three months.
- Worldwide#17,583of 4.5m sites · Top 1%
- In United Kingdom#711of 192k sites · Top 1%
- Chairs, worldwide#18of 13,042 brands · Top 1%
- Chairs, United Kingdom#4of 684 brands · Top 1%
780k
estimated visits in September
1 mo ▼ −0.7%4 mo ▲ +18.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Furniture123.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Furniture123 holds 4.1 out of 5 on Trustpilot over 44,368 reviews, 2,615 of them in the last twelve months: 72% of customers give five stars and 13% one star. That volume places Furniture123 in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Furniture123 scores 4.2 over 20 reviews.
Bedroom Furniture Store Living Room Furniture Store Bathroom Remodeler Furniture Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Furniture123 sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Furniture123's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Furniture123 in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Furniture123 is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Furniture123 runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2023 (image, text, video).
Black Rustic Oak 2 Door Double Wardrobe - Lisbon - SeconiqueFurniture 12316 Apr 2026image
default_collection_headlineFurniture 12316 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Buy It Direct Ltdverified
Text ad21 Oct 2026Buy It Direct Ltdverified
Text ad21 Oct 2026Buy It Direct Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Furniture123.
The creators who tag @furniture123uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @furniture123uk on Instagram, led by Ebz 💕 (140k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEbz 💕@ebz_at_home · 🇦🇺 AU | Decoration garden diy Creator | 140k | 0.2% | 3 | Tagged @furniture123uk |
06 · Competitors according to Gravity
Who Furniture123 competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Furniture123 among Chairs brands in United Kingdom. The closest is Bellona, then Furniture Maxi, vidaxl.de, Furniture World, leenbakker.be, Sconto.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bellonabellona.com.tr | |||||||
| Furniture Maxifurnituremaxi.com | |||||||
| vidaxl.devidaxl.de | |||||||
| Furniture Worldfurnitureworld.co.uk | |||||||
| leenbakker.beleenbakker.be | |||||||
| Scontosconto.sk |
07 · Company
The company behind Furniture123.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Furniture123 is a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in December 1999. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1999, per LinkedIn
- Domain registered
- 2 Dec 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- furniture123.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Furniture123
What people ask Google about Furniture123.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Furniture123 legit or a scam?
According to Gravity by Benchr, Furniture123 is a brand based in United Kingdom: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it employs 8 people on LinkedIn, it has 94,114 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Furniture123 reviews
Customers rate Furniture123 4.1 out of 5 on Trustpilot over 44,368 reviews, 2,615 of them in the last twelve months: 72% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Furniture123 scores 4.2 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Furniture123 known for?
Furniture123 is an online retailer specializing in the sale of high quality, on-trend furniture for homes, offices and gardens. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.
Furniture123 promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Furniture123 advertises on Facebook and Instagram and on Google, where its offers often run. Check furniture123.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Furniture123?
Gravity by Benchr records a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Furniture123 doing well?
Yes. Gravity by Benchr estimates about 779,900 visits to furniture123.co.uk in September 2026, down 1% in a month and up 19% over three months. Furniture123 ranks #4 of 684 Chairs brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Furniture123's ad budget?
Gravity by Benchr does not publish a spend figure for Furniture123 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in United Kingdom?
Among Chairs brands in United Kingdom in the Gravity by Benchr index, Furniture123 ranks #4 of 684 by estimated traffic. Its closest competitors on the same market are Bellona, Furniture Maxi, vidaxl.de, Furniture World and leenbakker.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Furniture123.