Brand page · Personal Care · United States
Fur traffic, ads & competitors 71.9k visits a month, 112 active Meta ads, Gravity score 630.
Fur — Fur is a body care brand that specializes in products for pubic hair care and overall body grooming, offering solutions for ingrown hairs, razor burn, and skin irritation. In September 2026 furyou.com drew an estimated 71.9k visits, down 6% on the month before. It ranks #1,029 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fur is a body care brand that specializes in products for pubic hair care and overall body grooming, offering solutions for ingrown hairs, razor burn, and skin irritation.
01 · Traffic
Fur website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fur drew an estimated 71.9k visits in September 2026, down 6% on the month before and down 12% over three months.
- Worldwide#124,390of 4.5m sites · Top 5%
- In United States#40,403of 1.2m sites · Top 5%
- Personal Care, worldwide#6,202of 215,119 brands · Top 5%
- Personal Care, United States#1,029of 33,626 brands · Top 5%
71.9k
estimated visits in September
1 mo ▼ −5.5%4 mo ▼ −11.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Fur reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fur holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Skin Care Clinic Hair Product Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Fur best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fur sells on Shopify, 98% of its catalogue in stock. The best seller is Ingrown Concentrate, at US$34.00, followed by Fur Oil and Ingrown Eliminator Serum.
#1Ingrown ConcentrateFurUS$34.00In stock
#2Fur OilFurUS$28.00–US$55.00In stock
#3Ingrown Eliminator SerumFurUS$37.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fur in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 88% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$78.91
- Currency
- USD
04 · Ads
Fur ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fur runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Fur Is Turning 10! 🎉Fur7 Oct 2026image
Fur’s Birthday Gift to YouFur7 Oct 2026image
Birthday Sale: 20% OffFur7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026FUR LLCverified
Text ad20 Oct 2026FUR LLCverified
Text ad20 Oct 2026FUR LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Fur influencers
The creators who tag @fur_you on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fur_you on Instagram, led by Fur Professionals (33.1k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFur Professionals@furprofessionals · 🇺🇸 US | Beauty cosmetics skincare Creator | 33.1k | 0.3% | 2 | Tagged @fur_you |
06 · Competitors according to Gravity
Fur competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fur among Personal Care brands in the United States. The closest is Anthony, then Ursa Major Skincare, ELEVARE, Caswell-Massey®, Maelove Skincare, RANAVAT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Anthonyanthony.com | |||||||
| Ursa Major Skincareursamajorvt.com | |||||||
| ELEVAREelevarekoreanbeauty-global.com | |||||||
| Caswell-Massey®caswellmassey.com | |||||||
| Maelove Skincaremaelove.com | |||||||
| RANAVATranavat.com |
07 · Company
Who is behind Fur?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fur is a company based in New York, United States, founded in 2016 according to LinkedIn, on a domain registered in February 1999. It employs about 101 people.
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2016, per LinkedIn
- Domain registered
- 26 Feb 1999
- Status
- Operating
- Employees
- 101 on LinkedIn
- Own store
- furyou.com · Shopify · USD
- Catalogue
- 92 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fur
What people ask Google about Fur.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fur legit?
According to Gravity by Benchr, Fur is a brand based in New York, United States: its website has existed since February 1999, it sells on a Shopify store, it employs 101 people on LinkedIn, it has 106,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Fur sell?
Fur is a body care brand that specializes in products for pubic hair care and overall body grooming, offering solutions for ingrown hairs, razor burn, and skin irritation. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Fur prices: how much is it?
Fur's best seller, Ingrown Concentrate, sells US$34.00 on furyou.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check furyou.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fur promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fur advertises on Facebook and Instagram and on Google, where its offers often run. Check furyou.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fur?
Fur sells on its own website, furyou.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fur?
Gravity by Benchr records a company based in New York, United States, founded in 2016 according to LinkedIn, on a domain registered in 1999, with 101 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fur growing?
Not at the moment. Gravity by Benchr estimates about 71,900 visits to furyou.com in September 2026, down 6% in a month and down 12% over three months. Fur ranks #1,029 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fur use?
Gravity by Benchr identifies furyou.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Fur's ad budget?
Gravity by Benchr does not publish a spend figure for Fur on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Fur ranks #1,029 of 33,626 by estimated traffic. Its closest competitors on the same market are Anthony, Ursa Major Skincare, ELEVARE, Caswell-Massey® and Maelove Skincare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fur.