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- Caswell-Massey®
Brand page · Personal Care · United States
Caswell-Massey® traffic, ads & competitors 78.6k visits a month, 56 active Meta ads, Gravity score 558.
Caswell-Massey® — Caswell-Massey is an American luxury brand specializing in fine fragrances, luxury soaps, and men's grooming products. In September 2026 caswellmassey.com drew an estimated 78.6k visits, down 23% on the month before. It ranks #963 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Caswell-Massey is an American luxury brand specializing in fine fragrances, luxury soaps, and men's grooming products.
01 · Traffic
Caswell-Massey® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Caswell-Massey® drew an estimated 78.6k visits in September 2026, down 23% on the month before and down 34% over three months.
- Worldwide#115,346of 4.5m sites · Top 5%
- In United States#37,646of 1.2m sites · Top 5%
- Personal Care, worldwide#5,715of 215,119 brands · Top 5%
- Personal Care, United States#963of 33,626 brands · Top 5%
78.6k
estimated visits in September
1 mo ▼ −23.1%4 mo ▼ −34.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Caswell-Massey® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Caswell-Massey® holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Cosmetics Store Toiletries Store Cosmetic Products Manufacturer Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Caswell-Massey® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Caswell-Massey® sells on Shopify, 98% of its catalogue in stock. The best seller is Almond Bar Soap, at US$16.00–US$120.00, followed by Woodgrain Sandalwood Bar Soap and Number Six Bar Soap.
#1Almond Bar SoapCaswell-Massey®US$16.00–US$120.00In stock
#2Woodgrain Sandalwood Bar SoapCaswell-Massey®US$16.00–US$120.00In stock
#3Number Six Bar SoapCaswell-Massey®US$16.00–US$120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Caswell-Massey® in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 81% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$75.00
- Currency
- USD
04 · Ads
Caswell-Massey® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Caswell-Massey® runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2025 (image, text, video).
Sandalwood Eau de ToiletteCaswell-Massey7 Oct 2026image
Sandalwood Eau de ToiletteCaswell-Massey7 Oct 2026image
Peony PerfumeCaswell-Massey7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026America’s 1752 Original, LLCverified
Text ad20 Oct 2026America’s 1752 Original, LLCverified
Text ad20 Oct 2026America’s 1752 Original, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Caswell-Massey® influencers
The creators who tag @caswellmassey on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @caswellmassey on Instagram, led by 𝙈𝙞𝙧𝙖𝙣𝙙𝙖 🌈 (10.2k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝙈𝙞𝙧𝙖𝙣𝙙𝙖 🌈@mfathome · 🇺🇸 US | Beauty cosmetics skincare Creator | 10.2k | 0.4% | 2 | Tagged @caswellmassey |
06 · Competitors according to Gravity
Caswell-Massey® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Caswell-Massey® among Personal Care brands in the United States. The closest is Fable Beard Co., then Fur, By Rosie Jane, Fable Beauty, Fulton & Roark, Ursa Major Skincare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fable Beard Co.fablebeardco.com | |||||||
| Furfuryou.com | |||||||
| By Rosie Janebyrosiejane.com | |||||||
| Fable Beautyfablebeauty.com | |||||||
| Fulton & Roarkfultonandroark.com | |||||||
| Ursa Major Skincareursamajorvt.com |
07 · Company
Who is behind Caswell-Massey®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Caswell-Massey® is a company based in Edison, United States, founded in 1752 according to LinkedIn, on a domain registered in October 1997. It employs about 30 people.
- Entity country
- 🇺🇸 United States · Edison
- Founded
- 1752, per LinkedIn
- Domain registered
- 24 Oct 1997
- Status
- Operating
- Employees
- 30 on LinkedIn
- Own store
- caswellmassey.com · Shopify · USD
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Caswell-Massey®
What people ask Google about Caswell-Massey®.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Caswell-Massey® legit or a scam?
According to Gravity by Benchr, Caswell-Massey® is a brand based in Edison, United States: its website has existed since October 1997, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 49,730 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Caswell-Massey® sell?
Caswell-Massey is an American luxury brand specializing in fine fragrances, luxury soaps, and men's grooming products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Caswell-Massey® expensive?
Caswell-Massey®'s best seller, Almond Bar Soap, sells from US$16.00 to US$120.00 on caswellmassey.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check caswellmassey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Caswell-Massey® have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Caswell-Massey® advertises on Facebook and Instagram and on Google, where its offers often run. Check caswellmassey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Caswell-Massey®?
Caswell-Massey® sells on its own website, caswellmassey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Caswell-Massey®?
Gravity by Benchr records a company based in Edison, United States, founded in 1752 according to LinkedIn, on a domain registered in 1997, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Caswell-Massey® doing well?
Not at the moment. Gravity by Benchr estimates about 78,600 visits to caswellmassey.com in September 2026, down 23% in a month and down 34% over three months. Caswell-Massey® ranks #963 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Caswell-Massey® use?
Gravity by Benchr identifies caswellmassey.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Caswell-Massey® spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Caswell-Massey® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Caswell-Massey® ranks #963 of 33,626 by estimated traffic. Its closest competitors on the same market are Fable Beard Co., Fur, By Rosie Jane, Fable Beauty and Fulton & Roark. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Caswell-Massey®.