Brand page · Personal Care · New Zealand
Gelous: 108k visits a month, 17 active Meta ads, Gravity score 694.
Gelous — Gelous is a New Zealand-based brand that sells vegan, cruelty-free gel nail polish, starter kits, nail lamps, and manicure tools for at-home gel manicures. In September 2026 gelous.co drew an estimated 108k visits, up 38% on the month before. It ranks #8 of 1,332 Personal Care brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Personal Care brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gelous is a New Zealand-based brand that sells vegan, cruelty-free gel nail polish, starter kits, nail lamps, and manicure tools for at-home gel manicures.
01 · Traffic
How much traffic Gelous gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gelous drew an estimated 108k visits in September 2026, up 38% on the month before and up 77% over three months.
- Worldwide#87,623of 4.5m sites · Top 5%
- In New Zealand#314of 26.3k sites · Top 5%
- Personal Care, worldwide#4,292of 215,119 brands · Top 5%
- Personal Care, New Zealand#8of 1,332 brands · Top 1%
108k
estimated visits in September
1 mo ▲ +38.5%4 mo ▲ +77.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gelous.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gelous holds 4.3 out of 5 on Trustpilot over 9 reviews, 9 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Cosmetics Store Beauty Product Supplier Beauty Supply Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gelous sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gelous sells on Shopify, 92% of its catalogue in stock. The best seller is Top Coat, at NZ$23.00, followed by Clear Builder Gel and Gel Nail Lamp.
#1Top CoatGelousNZ$23.00In stock
#2Clear Builder GelGelousNZ$25.00In stock
#3Gel Nail LampGelousNZ$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gelous in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 72% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$14.01
- Currency
- NZD
04 · Ads
What Gelous is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gelous runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Shop Now, Be In To Win $1,700+Gelous7 Oct 2026image
Giveaway: $1,700+ In Gel Nail ProductsGelous6 Oct 2026video
Giveaway: $1,700+ In Gel Nail ProductsGelous6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SYMET LIMITEDverified
Text ad21 Oct 2026SYMET LIMITEDverified
Text ad20 Oct 2026SYMET LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gelous.
The creators who tag @gelous.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gelous.co on Instagram, led by Princess Reign (91.3k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrincess Reign@princess_reign · 🇦🇺 AU | Parenting family Creator | 91.3k | 0.7% | 1 | Tagged @gelous.co |
06 · Competitors according to Gravity
Who Gelous competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gelous among Personal Care brands in New Zealand. The closest is questionbeauty, then Hana Gel NZ, Trilogy, Bloss Gel, Pressingnails, Brands.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| questionbeautyquestionbeauty.com | |||||||
| Hana Gel NZhanagel.co.nz | |||||||
| Trilogytrilogyproducts.co.nz | |||||||
| Bloss Gelblossgel.com | |||||||
| Pressingnailspressingnails.com | |||||||
| Brandsbrands.co.nz |
07 · Company
The company behind Gelous.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gelous is a company based in Auckland, New Zealand, founded in 2018 according to LinkedIn, on a domain registered in June 2020. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 2018, per LinkedIn
- Domain registered
- 15 Jun 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gelous.co · Shopify · NZD
- Catalogue
- 77 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gelous
What people ask Google about Gelous.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gelous a legit company?
According to Gravity by Benchr, Gelous is a brand based in Auckland, New Zealand: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 32,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Gelous?
Gelous is a New Zealand-based brand that sells vegan, cruelty-free gel nail polish, starter kits, nail lamps, and manicure tools for at-home gel manicures. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Gelous prices: how much is it?
Gelous' best seller, Top Coat, sells NZ$23.00 on gelous.co. 92% of the catalogue is in stock. Gravity does not track prices daily: check gelous.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Gelous have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gelous advertises on Facebook and Instagram and on Google, where its offers often run. Check gelous.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gelous?
Gelous sells on its own website, gelous.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Gelous?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 2018 according to LinkedIn, on a domain registered in 2020, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gelous doing well?
Yes. Gravity by Benchr estimates about 108,300 visits to gelous.co in September 2026, up 38% in a month and up 77% over three months. Gelous ranks #8 of 1,332 Personal Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gelous use?
Gravity by Benchr identifies gelous.co as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gelous' ad budget?
Gravity by Benchr does not publish a spend figure for Gelous on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in New Zealand?
Among Personal Care brands in New Zealand in the Gravity by Benchr index, Gelous ranks #8 of 1,332 by estimated traffic. Its closest competitors on the same market are questionbeauty, Hana Gel NZ, Trilogy, Bloss Gel and Pressingnails. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gelous.