Brand page · Personal Care · New Zealand
questionbeauty: 122k visits a month, 607 active Meta ads, Gravity score 547.
questionbeauty — Question Beauty is a makeup brand that specializes in multi-chrome pigments, eyeshadows, and makeup tools. The brand offers vegan, cruelty-free, and mica-free products including loose pigments, primers, and brushes. In September 2026 questionbeauty.com drew an estimated 122k visits, down 20% on the month before. It ranks #659 of 33,626 Personal Care brands in New Zealand and holds a 4.0 Trustpilot rating over 236 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Personal Care brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Question Beauty is a makeup brand that specializes in multi-chrome pigments, eyeshadows, and makeup tools. The brand offers vegan, cruelty-free, and mica-free products including loose pigments, primers, and brushes.
01 · Traffic
How much traffic questionbeauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
questionbeauty drew an estimated 122k visits in September 2026, down 20% on the month before and down 40% over three months.
- Worldwide#79,218of 4.5m sites · Top 5%
- In United States#26,093of 1.2m sites · Top 5%
- Personal Care, worldwide#3,844of 215,119 brands · Top 5%
- Personal Care, United States#659of 33,626 brands · Top 5%
122k
estimated visits in September
1 mo ▼ −20.0%4 mo ▼ −40.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about questionbeauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
questionbeauty holds 4.0 out of 5 on Trustpilot over 236 reviews, 147 of them in the last twelve months: 71% of customers give five stars and 22% one star. That volume places questionbeauty in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What questionbeauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
questionbeauty sells on Shopify, 92% of its catalogue in stock. The best seller is Gel Primer, at NZ$31.15, followed by LUCKYDIP and Mascara Topper - Emerald Waters.
#1Gel PrimerquestionbeautyNZ$31.15In stock
#2LUCKYDIPquestionbeautyNZ$15.00In stock
#3Mascara Topper - Emerald WatersquestionbeautyNZ$57.32In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places questionbeauty in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 75% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$32.11
- Currency
- NZD
04 · Ads
What questionbeauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
questionbeauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
Why is everyone obsessed with this brand? 👀Question Beauty7 Oct 2026image
Why is everyone obsessed with this brand? 👀Question Beauty7 Oct 2026image
Why is everyone obsessed with this brand? 👀Question Beauty7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Question Beauty Limitedverified
Text ad20 Oct 2026Question Beauty Limitedverified
Text ad20 Oct 2026Question Beauty Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about questionbeauty.
The creators who tag @questionbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @questionbeauty on Instagram, led by Kelsey Hopman (42.4k followers, 9.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKelsey Hopman@kelseyhopmanmakeup · 🇨🇦 CA | Beauty cosmetics skincare Creator | 42.4k | 9.4% | 5 | Tagged @questionbeauty |
06 · Competitors according to Gravity
Who questionbeauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for questionbeauty among Personal Care brands in New Zealand. The closest is KALEIDOS, then ColourPop, Morphe, wet n wild Beauty, Glisten Cosmetics, Blend Bunny Cosmetics.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KALEIDOSkaleidos.com | |||||||
| ColourPopcolourpop.com | |||||||
| Morpheuk.morphe.com | |||||||
| wet n wild Beautywetnwildbeauty.com | |||||||
| Glisten Cosmeticsglistencosmetics.com | |||||||
| Blend Bunny Cosmeticsblendbunnycosmetics.com |
07 · Company
The company behind questionbeauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
questionbeauty is a company based in Auckland, New Zealand, founded in 2023 according to LinkedIn, on a domain registered in June 2023. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 2023, per LinkedIn
- Domain registered
- 28 Jun 2023
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- questionbeauty.com · Shopify · NZD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about questionbeauty
What people ask Google about questionbeauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is questionbeauty a legit company?
According to Gravity by Benchr, questionbeauty is a brand based in Auckland, New Zealand: its website has existed since June 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 528,420 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
questionbeauty reviews
Customers rate questionbeauty 4.0 out of 5 on Trustpilot over 236 reviews, 147 of them in the last twelve months: 71% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is questionbeauty?
Question Beauty is a makeup brand that specializes in multi-chrome pigments, eyeshadows, and makeup tools. The brand offers vegan, cruelty-free, and mica-free products including loose pigments, primers, and brushes. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
questionbeauty prices: how much is it?
questionbeauty's best seller, Gel Primer, sells NZ$31.15 on questionbeauty.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check questionbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does questionbeauty have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: questionbeauty advertises on Facebook and Instagram and on Google, where its offers often run. Check questionbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy questionbeauty?
questionbeauty sells on its own website, questionbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind questionbeauty?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 2023 according to LinkedIn, on a domain registered in 2023, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is questionbeauty growing?
Not at the moment. Gravity by Benchr estimates about 122,200 visits to questionbeauty.com in September 2026, down 20% in a month and down 40% over three months. questionbeauty ranks #659 of 33,626 Personal Care brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does questionbeauty use?
Gravity by Benchr identifies questionbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is questionbeauty's ad budget?
Gravity by Benchr does not publish a spend figure for questionbeauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in New Zealand?
Among Personal Care brands in New Zealand in the Gravity by Benchr index, questionbeauty ranks #659 of 33,626 by estimated traffic. Its closest competitors on the same market are KALEIDOS, ColourPop, Morphe, wet n wild Beauty and Glisten Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with questionbeauty.