Brand page · Personal Care · Netherlands
Cellu traffic, ads & competitors 99.7k visits a month, 559 active Meta ads, Gravity score 680.
Cellu — Cellu is a clean beauty brand with vegan, cruelty-free skincare. Clinically dosed actives, no harsh chemicals. Real results for real skin. In September 2026 getcellu.com drew an estimated 99.7k visits, up 125% on the month before. It ranks #802 of 33,626 Personal Care brands in the Netherlands and holds a 4.0 Trustpilot rating over 814 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cellu is a clean beauty brand with vegan, cruelty-free skincare. Clinically dosed actives, no harsh chemicals. Real results for real skin.
01 · Traffic
Cellu website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cellu drew an estimated 99.7k visits in September 2026, up 125% on the month before and up 128% over three months.
- Worldwide#93,966of 4.5m sites · Top 5%
- In United States#30,769of 1.2m sites · Top 5%
- Personal Care, worldwide#4,644of 215,119 brands · Top 5%
- Personal Care, United States#802of 33,626 brands · Top 5%
99.7k
estimated visits in September
1 mo ▲ +124.5%4 mo ▲ +128.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cellu reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cellu holds 4.0 out of 5 on Trustpilot over 814 reviews, 775 of them in the last twelve months: 57% of customers give five stars and 22% one star. That volume places Cellu in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cellu best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cellu sells on Shopify, 100% of its catalogue in stock. The best seller is Deep Firming Body Cream, at €54.99, followed by Overnight Firming Oil and Peptide Firming Eye Cream.
#1Deep Firming Body CreamCellu€54.99In stock
#2Overnight Firming OilCellu€31.99In stock
#3Peptide Firming Eye CreamCellu€26.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cellu in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$48.71
- Currency
- EUR
04 · Ads
Cellu ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cellu runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2025 (image, text, video).
Last batch available. Don’t wait 2 months for the next oneCellu7 Oct 2026image
LIMITED STOCK AVAILABLECellu7 Oct 2026video
LIMITED STOCK AVAILABLECellu7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026K&D Corporationsverified
Text ad20 Oct 2026K&D Corporationsverified
Text ad20 Oct 2026K&D Corporationsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Cellu influencers
The creators who tag @getcellu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Cellu competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cellu among Personal Care brands in the Netherlands. The closest is lattafa-europe, then Commodity Fragrances, Meroda Cosmetics, Meroda Cosmetics, Medik8, Maniac.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lattafa-europelattafaparfum.eu | |||||||
| Commodity Fragrancescommodityfragrances.eu | |||||||
| Meroda Cosmeticsmerodacosmetics.de | |||||||
| Meroda Cosmeticsmerodacosmetics.nl | |||||||
| Medik8eu.medik8.com | |||||||
| Maniacmaniac-nails.com |
07 · Company
Who is behind Cellu?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cellu is a company based in Alkmaar, Netherlands, on a domain registered in June 2024.
- Entity country
- 🇳🇱 Netherlands · Alkmaar
- Domain registered
- 17 Jun 2024
- Status
- Operating
- Own store
- getcellu.com · Shopify · USD
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cellu
What people ask Google about Cellu.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cellu legit?
According to Gravity by Benchr, Cellu is a brand based in Alkmaar, Netherlands: its website has existed since June 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 14,247 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Cellu?
Customers rate Cellu 4.0 out of 5 on Trustpilot over 814 reviews, 775 of them in the last twelve months: 57% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cellu?
Cellu is a clean beauty brand with vegan, cruelty-free skincare. Clinically dosed actives, no harsh chemicals. Real results for real skin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cellu expensive?
Cellu's best seller, Deep Firming Body Cream, sells €54.99 on getcellu.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check getcellu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Cellu have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cellu advertises on Facebook and Instagram and on Google, where its offers often run. Check getcellu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Cellu?
Cellu sells on its own website, getcellu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cellu?
Gravity by Benchr records a company based in Alkmaar, Netherlands, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cellu growing?
Yes. Gravity by Benchr estimates about 99,700 visits to getcellu.com in September 2026, up 125% in a month and up 128% over three months. Cellu ranks #802 of 33,626 Personal Care brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cellu use?
Gravity by Benchr identifies getcellu.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Cellu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cellu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the Netherlands?
Among Personal Care brands in the Netherlands in the Gravity by Benchr index, Cellu ranks #802 of 33,626 by estimated traffic. Its closest competitors on the same market are lattafa-europe, Commodity Fragrances, Meroda Cosmetics, Meroda Cosmetics and Medik8. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cellu.