Brand page · Personal Care · Netherlands
Meroda Cosmetics: 32k visits a month, 2,659 active Meta ads, Gravity score 711.
Meroda Cosmetics — Meroda Cosmetics is a Dutch beauty brand that sells cosmetics including foundations, lip products, eye makeup, skincare, and beauty bundles. The brand offers adaptive beauty products that adjust to skin tone and simplify beauty routines. In September 2026 merodacosmetics.nl drew an estimated 32k visits, down 46% on the month before. It ranks #149 of 2,136 Personal Care brands in Netherlands and holds a 4.2 Trustpilot rating over 20,473 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Meroda Cosmetics is a Dutch beauty brand that sells cosmetics including foundations, lip products, eye makeup, skincare, and beauty bundles. The brand offers adaptive beauty products that adjust to skin tone and simplify beauty routines.
01 · Traffic
How much traffic Meroda Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Meroda Cosmetics drew an estimated 32k visits in September 2026, down 46% on the month before and up 15% over three months.
- Worldwide#249,082of 4.5m sites · Top 10%
- In Netherlands#3,584of 78.6k sites · Top 5%
- Personal Care, worldwide#12,681of 215,119 brands · Top 10%
- Personal Care, Netherlands#149of 2,136 brands · Top 10%
32k
estimated visits in September
1 mo ▼ −46.3%4 mo ▲ +14.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Meroda Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Meroda Cosmetics holds 4.2 out of 5 on Trustpilot over 20,473 reviews, 5,969 of them in the last twelve months: 70% of customers give five stars and 12% one star. That volume places Meroda Cosmetics in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Meroda Cosmetics scores 4.2 over 14 reviews.
Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Meroda Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Meroda Cosmetics sells on Shopify, 93% of its catalogue in stock. The best seller is Changing Foundation, at €34.95–€35.95, followed by 2-in-1 Build & Conceal Brush and Eye Perfecting Shimmer Stick.
#1Changing FoundationMeroda Cosmetics€34.95–€35.95In stock
#22-in-1 Build & Conceal BrushMeroda Cosmetics€21.95In stock
#3Eye Perfecting Shimmer StickMeroda Cosmetics€24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Meroda Cosmetics in its comparison group.
- Average rating
- 4.32 / 5
- Rated products
- 82% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$62.61
- Currency
- EUR
04 · Ads
What Meroda Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Meroda Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2025 (image, text, video).
NIEUW IN: Hydrating Lip Tint 💋Meroda Cosmetics14 Oct 2026video
Discover the foundation that EVERYONE is talking aboutMeroda Cosmetics14 Oct 2026video
Discover the foundation that EVERYONE is talking aboutMeroda Cosmetics14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Meroda Cosmetics B.V.verified
Text ad20 Oct 2026Meroda Cosmetics B.V.verified
Text ad20 Oct 2026Meroda Cosmetics B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Meroda Cosmetics.
The creators who tag @merodacosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @merodacosmetics on Instagram, led by Sunita Pfister (50.8k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSunita Pfister@sunitasophia · INTL | Fashion style luxury Creator | 50.8k | 2.2% | 2 | Tagged @merodacosmetics |
06 · Competitors according to Gravity
Who Meroda Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Meroda Cosmetics among Personal Care brands in Netherlands. The closest is Meroda Cosmetics, then Meroda Cosmetics, Meroda Cosmetics, Cellu, Medik8, Commodity Fragrances.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Meroda Cosmeticsmerodacosmetics.de | |||||||
| Meroda Cosmeticsmerodacosmetics.com | |||||||
| Meroda Cosmeticsmerodacosmetics.co.uk | |||||||
| Cellugetcellu.com | |||||||
| Medik8eu.medik8.com | |||||||
| Commodity Fragrancescommodityfragrances.eu |
07 · Company
The company behind Meroda Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Meroda Cosmetics is a company based in Berkel-Enschot, Netherlands, on a domain registered in December 2020.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Berkel-Enschot
- Founded
- Data not available
- Domain registered
- 10 Dec 2020
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- merodacosmetics.nl · Shopify · EUR
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Meroda Cosmetics
What people ask Google about Meroda Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Meroda Cosmetics legit?
According to Gravity by Benchr, Meroda Cosmetics is a brand based in Berkel-Enschot, Netherlands: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 326,344 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Meroda Cosmetics?
Customers rate Meroda Cosmetics 4.2 out of 5 on Trustpilot over 20,473 reviews, 5,969 of them in the last twelve months: 70% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Meroda Cosmetics scores 4.2 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Meroda Cosmetics?
Meroda Cosmetics is a Dutch beauty brand that sells cosmetics including foundations, lip products, eye makeup, skincare, and beauty bundles. The brand offers adaptive beauty products that adjust to skin tone and simplify beauty routines. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 90% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Meroda Cosmetics cost?
Meroda Cosmetics' best seller, Changing Foundation, sells from €34.95 to €35.95 on merodacosmetics.nl. 93% of the catalogue is in stock. Gravity does not track prices daily: check merodacosmetics.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Meroda Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Meroda Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check merodacosmetics.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Meroda Cosmetics?
Meroda Cosmetics sells on its own website, merodacosmetics.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Meroda Cosmetics?
Gravity by Benchr records a company based in Berkel-Enschot, Netherlands, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Meroda Cosmetics growing?
Yes. Gravity by Benchr estimates about 32,000 visits to merodacosmetics.nl in September 2026, down 46% in a month and up 15% over three months. Meroda Cosmetics ranks #149 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Meroda Cosmetics use?
Gravity by Benchr identifies merodacosmetics.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Meroda Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Meroda Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Meroda Cosmetics ranks #149 of 2,136 by estimated traffic. Its closest competitors on the same market are Meroda Cosmetics, Meroda Cosmetics, Meroda Cosmetics, Cellu and Medik8. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Meroda Cosmetics.