Brand page · Personal Care · United Kingdom
Fussy: 1.2m visits a month, 1,471 active Meta ads, Gravity score 734.
Fussy — Fussy is a UK-based brand that sells refillable natural deodorant and other personal care products. The company offers plastic-free refills and clean effective ingredients for body care. In September 2026 getfussy.com drew an estimated 1.2m visits, up 20% on the month before. It ranks #4 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 51,088 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 8 peers: Personal Care brands in United Kingdom with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fussy is a UK-based brand that sells refillable natural deodorant and other personal care products. The company offers plastic-free refills and clean effective ingredients for body care.
01 · Traffic
How much traffic Fussy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fussy drew an estimated 1.2m visits in September 2026, up 20% on the month before and up 34% over three months.
- Worldwide#12,328of 4.5m sites · Top 1%
- In United Kingdom#472of 192k sites · Top 1%
- Personal Care, worldwide#417of 215,119 brands · Top 1%
- Personal Care, United Kingdom#4of 8,226 brands · Top 1%
1.2m
estimated visits in September
1 mo ▲ +20.0%4 mo ▲ +34.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fussy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fussy holds 4.8 out of 5 on Trustpilot over 51,088 reviews, 18,763 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Fussy in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Fussy scores 4.6 over 22 reviews.
Health and Beauty Shop Cosmetics Industry
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fussy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fussy sells on Shopify, 100% of its catalogue in stock. The best seller is Refills, at £6.00, followed by Refills and Outer Case.
#1RefillsFussy£6.00In stock
#2RefillsFussy£6.00In stock
#3Outer CaseFussy£8.00–£10.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fussy in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$25.15
- Currency
- GBP
04 · Ads
What Fussy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fussy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
The 30-Day Fussy ChallengeFussy14 Oct 2026video
The Deodorant Upgrade You Didn't PlanFussy14 Oct 2026video
This Is The Last Deodorant You'll Ever NeedFussy14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fussy Ltdverified
Text ad20 Oct 2026Fussy Ltdverified
Text ad20 Oct 2026Fussy Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fussy.
The creators who tag @getfussy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @getfussy on Instagram, led by Lucy Bishop (147k followers, 7.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucy Bishop@lucybyoga · 🇬🇧 GB | Fitness sport bodybuilding Creator | 147k | 7.6% | 8 | Tagged @getfussy |
06 · Competitors according to Gravity
Who Fussy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fussy among Personal Care brands in United Kingdom. The closest is Wild UK, then Make Waves, AKT London, Mando, Little Seed Farm, Exode.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wild UKcart.wearewild.com | |||||||
| Make Waveswearemakewaves.com | |||||||
| AKT Londonaktlondon.com | |||||||
| Mandoshopmando.com | |||||||
| Little Seed Farmlittleseedfarm.com | |||||||
| Exodeexodenaturel.fr |
07 · Company
The company behind Fussy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fussy is a company based in London, United Kingdom, on a domain registered in January 2020. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 17 Jan 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- getfussy.com · Shopify · GBP
- Catalogue
- 123 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fussy
What people ask Google about Fussy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fussy legit or a scam?
According to Gravity by Benchr, Fussy is a brand based in London, United Kingdom: its website has existed since January 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 80 people on LinkedIn, it has 238,458 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Fussy reviews
Customers rate Fussy 4.8 out of 5 on Trustpilot over 51,088 reviews, 18,763 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Fussy scores 4.6 over 22 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fussy known for?
Fussy is a UK-based brand that sells refillable natural deodorant and other personal care products. The company offers plastic-free refills and clean effective ingredients for body care. Gravity by Benchr classifies it under Personal Care, with Deodorants & Anti-Perspirant making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Fussy cost?
Fussy's best seller, Refills, sells £6.00 on getfussy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check getfussy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Fussy discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fussy advertises on Facebook and Instagram and on Google, where its offers often run. Check getfussy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Fussy?
Fussy sells on its own website, getfussy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fussy?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2020, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fussy doing well?
Yes. Gravity by Benchr estimates about 1,226,600 visits to getfussy.com in September 2026, up 20% in a month and up 34% over three months. Fussy ranks #4 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fussy use?
Gravity by Benchr identifies getfussy.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fussy spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fussy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Fussy ranks #4 of 8,226 by estimated traffic. Its closest competitors on the same market are Wild UK, Make Waves, AKT London, Mando and Little Seed Farm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fussy.