Brand page · Shoes · United States
Giovvani traffic, ads & competitors 31.2k visits a month, 49 active Meta ads, Gravity score 459.
Giovvani — GIOVVANI is a luxury footwear brand that produces minimally styled, premium leather sneakers with handcrafted artistry and designer character. In September 2026 giovvani.com drew an estimated 31.2k visits, down 41% on the month before. It ranks #704 of 6,771 Shoes brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 428 peers: Shoes brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GIOVVANI is a luxury footwear brand that produces minimally styled, premium leather sneakers with handcrafted artistry and designer character.
01 · Traffic
Giovvani website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Giovvani drew an estimated 31.2k visits in September 2026, down 41% on the month before and down 48% over three months.
- Worldwide#254,106of 4.5m sites · Top 10%
- In United States#79,503of 1.2m sites · Top 10%
- Shoes, worldwide#5,084of 46,962 brands · Top 20%
- Shoes, United States#704of 6,771 brands · Top 20%
31.2k
estimated visits in September
1 mo ▼ −41.4%4 mo ▼ −48.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Giovvani reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Giovvani holds 3.2 out of 5 on Trustpilot over 9 reviews, 8 of them in the last twelve months: 33% of customers give five stars and 44% one star.
Clothing Store Shoe Factory Boot Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Giovvani best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Giovvani sells on Shopify, 95% of its catalogue in stock. The best seller is The Lorenzo - Black Leather / Black Sole, at US$179.00, followed by The Lorenzo - Blue Leather / Blue Sole and The Lorenzo - White Leather / White Sole.
#1The Lorenzo - Black Leather / Black SoleGiovvaniUS$179.00In stock
#2The Lorenzo - Blue Leather / Blue SoleGiovvaniUS$179.00In stock
#3The Lorenzo - White Leather / White SoleGiovvaniUS$179.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Giovvani in its comparison group.
- Average rating
- 4.34 / 5
- Rated products
- 86% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$179.00
- Currency
- USD
04 · Ads
Giovvani ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Giovvani runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Minimal Classic Sneakers from GiovvaniGiovvani30 Sept 2026image
Minimal Classic Sneakers from GiovvaniGiovvani24 Sept 2026image
The Lorenzo in Blue Leather / Blue SoleGiovvani18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Giovvani LLCverified
Image ad20 Oct 2026Giovvani LLCverified
Text ad19 Oct 2026Giovvani LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Giovvani influencers
The creators who tag @giovvani on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Giovvani competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Giovvani among Shoes brands in the United States. The closest is Rhime USA, then Nothing New, SANS MATIN, SYNDICATE, Back 70, Karhu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rhime USArhimeusa.com | |||||||
| Nothing Newnothingnew.com | |||||||
| SANS MATINsansmatin.com | |||||||
| SYNDICATEsyndicatela.com | |||||||
| Back 70back70.us | |||||||
| Karhuus.karhu.com |
07 · Company
Who is behind Giovvani?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Giovvani is a company based in Casper, United States, founded in 2020 according to LinkedIn, on a domain registered in April 2020. It employs about 7 people.
- Entity country
- 🇺🇸 United States · Casper
- Founded
- 2020, per LinkedIn
- Domain registered
- 29 Apr 2020
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- giovvani.com · Shopify · USD
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Giovvani
What people ask Google about Giovvani.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Giovvani legit or a scam?
According to Gravity by Benchr, Giovvani is a brand based in Casper, United States: its website has existed since April 2020, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 95,930 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Giovvani sell?
GIOVVANI is a luxury footwear brand that produces minimally styled, premium leather sneakers with handcrafted artistry and designer character. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification, October 2026.
Is Giovvani expensive?
Giovvani's best seller, The Lorenzo - Black Leather / Black Sole, sells US$179.00 on giovvani.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check giovvani.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Giovvani have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Giovvani advertises on Facebook and Instagram and on Google, where its offers often run. Check giovvani.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Giovvani?
Giovvani sells on its own website, giovvani.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Giovvani?
Gravity by Benchr records a company based in Casper, United States, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Giovvani growing?
Not at the moment. Gravity by Benchr estimates about 31,200 visits to giovvani.com in September 2026, down 41% in a month and down 48% over three months. Giovvani ranks #704 of 6,771 Shoes brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Giovvani use?
Gravity by Benchr identifies giovvani.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Giovvani's ad budget?
Gravity by Benchr does not publish a spend figure for Giovvani on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United States?
Among Shoes brands in the United States in the Gravity by Benchr index, Giovvani ranks #704 of 6,771 by estimated traffic. Its closest competitors on the same market are Rhime USA, Nothing New, SANS MATIN, SYNDICATE and Back 70. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Giovvani.