Brand page · Jewelry · Sweden
Glitter.se traffic, ads & competitors 189k visits a month, 5 active Meta ads, Gravity score 633.
Glitter.se — Glitter International AB is a market leader in fashion accessories in the Nordic region, offering a broad selection of affordable fashion jewellery, accessories, hair products, and genuine silver items for people of all ages. In September 2026 glitter.se drew an estimated 189k visits, down 21% on the month before. It ranks #6 of 564 Jewelry brands in Sweden and holds a 1.9 Trustpilot rating over 55 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Jewelry brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Glitter International AB is a market leader in fashion accessories in the Nordic region, offering a broad selection of affordable fashion jewellery, accessories, hair products, and genuine silver items for people of all ages.
01 · Traffic
Glitter.se website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Glitter.se drew an estimated 189k visits in September 2026, down 21% on the month before and down 3% over three months.
- Worldwide#55,051of 4.5m sites · Top 5%
- In Sweden#434of 27.3k sites · Top 5%
- Jewelry, worldwide#1,042of 132,285 brands · Top 1%
- Jewelry, Sweden#6of 564 brands · Top 5%
189k
estimated visits in September
1 mo ▼ −20.8%4 mo ▼ −2.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Glitter.se reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Glitter.se holds 1.9 out of 5 on Trustpilot over 55 reviews, 17 of them in the last twelve months: 9% of customers give five stars and 73% one star. That volume places Glitter.se in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Costume Jewelry Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Glitter.se best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Glitter.se's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Glitter.se in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Glitter.se ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Glitter.se runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Mid season saleGlitter Sverige7 Oct 2026image
25% på allt stickatGlitter Sverige7 Oct 2026image
default_collection_headlineGlitter Sverige30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Glitter International ABverified
Text ad19 Oct 2026Glitter International ABverified
Text ad19 Oct 2026Glitter International ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Glitter.se influencers
The creators who tag @glitterofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @glitterofficial on Instagram, led by Mirsada (13.8k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMirsada@mirsada.boss · INTL | Fashion style luxury Creator | 13.8k | 1.3% | 5 | Tagged @glitterofficial |
06 · Competitors according to Gravity
Glitter.se competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Glitter.se among Jewelry brands in Sweden. The closest is Bijou Brigitte, then Jewelsmars, Ashlen, Estailo, Lovisa, accessorize.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bijou Brigittebijou-brigitte.com | |||||||
| Jewelsmarsjewelsmars.com | |||||||
| Ashlenashlen.co | |||||||
| Estailoestailofashion.com | |||||||
| Lovisalovisa.com.au | |||||||
| accessorize.comaccessorize.com |
07 · Company
Who is behind Glitter.se?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Glitter.se is a company based in Sweden, founded in 1974 according to LinkedIn. It employs about 800 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1974, per LinkedIn
- Employees
- 800 on LinkedIn
- Own store
- glitter.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Glitter.se
What people ask Google about Glitter.se.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Glitter.se legit or a scam?
According to Gravity by Benchr, Glitter.se is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 800 people on LinkedIn, it has 115,679 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Glitter.se reviews
Customers rate Glitter.se 1.9 out of 5 on Trustpilot over 55 reviews, 17 of them in the last twelve months: 9% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Glitter.se?
Glitter International AB is a market leader in fashion accessories in the Nordic region, offering a broad selection of affordable fashion jewellery, accessories, hair products, and genuine silver items for people of all ages. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Glitter.se have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Glitter.se advertises on Facebook and Instagram and on Google, where its offers often run. Check glitter.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Glitter.se?
Gravity by Benchr records a company based in Sweden, founded in 1974 according to LinkedIn, with 800 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Glitter.se growing?
Not at the moment. Gravity by Benchr estimates about 188,600 visits to glitter.se in September 2026, down 21% in a month and down 3% over three months. Glitter.se ranks #6 of 564 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Glitter.se's ad budget?
Gravity by Benchr does not publish a spend figure for Glitter.se on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, Glitter.se ranks #6 of 564 by estimated traffic. Its closest competitors on the same market are Bijou Brigitte, Jewelsmars, Ashlen, Estailo and Lovisa. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glitter.se.