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- Glo Melanin
Brand page · Personal Care · United States
Glo Melanin traffic, ads & competitors 80k visits a month, 216 active Meta ads, Gravity score 585.
Glo Melanin — Glo Melanin is a skincare brand that creates natural-ingredient products specifically designed for melanin-rich skin, rooted in science to treat skin concerns that disproportionately affect people of color. In September 2026 glomelanin.com drew an estimated 80k visits, up 2% on the month before. It ranks #951 of 33,626 Personal Care brands in the United States and holds a 4.7 Trustpilot rating over 510 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Glo Melanin is a skincare brand that creates natural-ingredient products specifically designed for melanin-rich skin, rooted in science to treat skin concerns that disproportionately affect people of color.
01 · Traffic
Glo Melanin website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Glo Melanin drew an estimated 80k visits in September 2026, up 2% on the month before and down 22% over three months.
- Worldwide#113,625of 4.5m sites · Top 5%
- In United States#37,094of 1.2m sites · Top 5%
- Personal Care, worldwide#5,635of 215,119 brands · Top 5%
- Personal Care, United States#951of 33,626 brands · Top 5%
80k
estimated visits in September
1 mo ▲ +2.2%4 mo ▼ −21.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Glo Melanin reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Glo Melanin holds 4.7 out of 5 on Trustpilot over 510 reviews, 480 of them in the last twelve months: 87% of customers give five stars and 8% one star. That volume places Glo Melanin in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Skin Care Clinic Wellness Center Beauty Product Supplier Skin Care Products Vending Machine Health and Beauty Shop Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Glo Melanin best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Glo Melanin sells on Shopify, 97% of its catalogue in stock. The best seller is GLO MELANIN, at US$14.99, followed by Shipping Protection and Turmeric Brightening Soap (with Vitamin C, Alpha Arbutin, Oat).
#1GLO MELANINGlo MelaninUS$14.99In stock
#2Shipping ProtectionGlo MelaninUS$0.75–US$74.25In stock
#3Turmeric Brightening Soap (with Vitamin C, Alpha Arbutin, Oat)Glo MelaninUS$14.95–US$35.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Glo Melanin in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 92% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$34.99
- Currency
- USD
04 · Ads
Glo Melanin ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Glo Melanin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2024 (image, text, video).
🍋✨ Get 3 for Just $14.99 (50% Off!)GloMelanin7 Oct 2026video
Rated 4.6/5 from 177 reviewsGloMelanin7 Oct 2026image
Rated 4.6/5 from 177 reviewsGloMelanin7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 20261230verified
Text ad20 Oct 20261230verified
Text ad20 Oct 20261230verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Glo Melanin influencers
The creators who tag @glomelanin_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @glomelanin_ on Instagram, led by Mrs. Chelsea Alana B. (47.5k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMrs. Chelsea Alana B.@chelseaalanaa · 🇺🇸 US | Beauty cosmetics skincare Creator | 47.5k | 1.4% | 2 | Tagged @glomelanin_ |
06 · Competitors according to Gravity
Glo Melanin competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Glo Melanin among Personal Care brands in the United States. The closest is Lash Glow, then Doonails, Madam Glam, Melt Cosmetics, Julep, Mad Hippie.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lash Glowbylashglow.com | |||||||
| Doonailsus.doonails.com | |||||||
| Madam Glammadamglam.com | |||||||
| Melt Cosmeticsmeltcosmetics.com | |||||||
| Julepjulep.com | |||||||
| Mad Hippiemadhippie.com |
07 · Company
Who is behind Glo Melanin?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Glo Melanin is a company based in Stone Mountain, United States, founded in 2022 according to LinkedIn, on a domain registered in February 2022. It employs about 5 people.
- Entity country
- 🇺🇸 United States · Stone Mountain
- Founded
- 2022, per LinkedIn
- Domain registered
- 10 Feb 2022
- Employees
- 5 on LinkedIn
- Own store
- glomelanin.com · Shopify · USD
- Catalogue
- 8 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Glo Melanin
What people ask Google about Glo Melanin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Glo Melanin legit?
According to Gravity by Benchr, Glo Melanin is a brand based in Stone Mountain, United States: its website has existed since February 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 240,547 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Glo Melanin reviews: is it worth it?
Customers rate Glo Melanin 4.7 out of 5 on Trustpilot over 510 reviews, 480 of them in the last twelve months: 87% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Glo Melanin?
Glo Melanin is a skincare brand that creates natural-ingredient products specifically designed for melanin-rich skin, rooted in science to treat skin concerns that disproportionately affect people of color. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Glo Melanin expensive?
Glo Melanin's best seller, GLO MELANIN, sells US$14.99 on glomelanin.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check glomelanin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Glo Melanin have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Glo Melanin advertises on Facebook and Instagram and on Google, where its offers often run. Check glomelanin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Glo Melanin?
Glo Melanin sells on its own website, glomelanin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Glo Melanin?
Gravity by Benchr records a company based in Stone Mountain, United States, founded in 2022 according to LinkedIn, on a domain registered in 2022, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Glo Melanin doing well?
Not at the moment. Gravity by Benchr estimates about 80,000 visits to glomelanin.com in September 2026, up 2% in a month and down 22% over three months. Glo Melanin ranks #951 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Glo Melanin use?
Gravity by Benchr identifies glomelanin.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Glo Melanin's ad budget?
Gravity by Benchr does not publish a spend figure for Glo Melanin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Glo Melanin ranks #951 of 33,626 by estimated traffic. Its closest competitors on the same market are Lash Glow, Doonails, Madam Glam, Melt Cosmetics and Julep. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glo Melanin.