Brand page · Personal Care · United States
Madam Glam: 83.6k visits a month, 70 active Meta ads, Gravity score 606.
Madam Glam — Madam Glam is a beauty brand that sells vegan, cruelty-free gel polishes and nail products that are HEMA-free, TPO-free, and 21-toxin-free. The company offers over 1,800 gel polishes with 800+ shades and is designed for sensitive and allergy-prone nails. In September 2026 madamglam.com drew an estimated 83.6k visits, up 1% on the month before. It ranks #921 of 33,626 Personal Care brands in United States and holds a 3.5 Trustpilot rating over 92 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Madam Glam is a beauty brand that sells vegan, cruelty-free gel polishes and nail products that are HEMA-free, TPO-free, and 21-toxin-free. The company offers over 1,800 gel polishes with 800+ shades and is designed for sensitive and allergy-prone nails.
01 · Traffic
How much traffic Madam Glam gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Madam Glam drew an estimated 83.6k visits in September 2026, up 1% on the month before and up 18% over three months.
- Worldwide#109,331of 4.5m sites · Top 5%
- In United States#35,689of 1.2m sites · Top 5%
- Personal Care, worldwide#5,421of 215,119 brands · Top 5%
- Personal Care, United States#921of 33,626 brands · Top 5%
83.6k
estimated visits in September
1 mo ▲ +1.1%4 mo ▲ +18.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Madam Glam.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Madam Glam holds 3.5 out of 5 on Trustpilot over 92 reviews, 28 of them in the last twelve months: 55% of customers give five stars and 35% one star. That volume places Madam Glam in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Madam Glam sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Madam Glam sells on Shopify, 87% of its catalogue in stock. The best seller is VIP Membership, at US$39.00, followed by Base Coat Gel and No Wipe Top Coat.
#1VIP MembershipMadam GlamUS$39.00In stock
#3Base Coat GelMadam GlamUS$21.95In stock
No Wipe Top CoatMadam GlamUS$21.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Madam Glam in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 95% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$26.95
- Currency
- USD
04 · Ads
What Madam Glam is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Madam Glam runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
A Whisper Of Shimmer. Weeks Of Strength.Madam Glam8 Oct 2026video
Your Nails. Just Stronger.Madam Glam8 Oct 2026video
Halloween Sale: Gels $9.88Madam Glam7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Madam Glam LLCverified
Text ad20 Oct 2026Madam Glam LLCverified
Text ad20 Oct 2026Madam Glam LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Madam Glam.
The creators who tag @madam_glam on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madam_glam on Instagram, led by Carmen Wall (17k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCarmen Wall@_off.the.wall.nails_ · 🇺🇸 US | Beauty cosmetics skincare Creator | 17k | 1.1% | 31 | Tagged @madam_glam |
06 · Competitors according to Gravity
Who Madam Glam competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Madam Glam among Personal Care brands in United States. The closest is Doonails, then Magic Perfume, Melt Cosmetics, numbuzin, Dolly Beauty, DE'LANCI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Doonailsus.doonails.com | |||||||
| Magic Perfumemagicperfume.co | |||||||
| Melt Cosmeticsmeltcosmetics.com | |||||||
| numbuzinus.numbuzin.com | |||||||
| Dolly Beautydollybeauty.com | |||||||
| DE'LANCIdelanci.com |
07 · Company
The company behind Madam Glam.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Madam Glam is a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in June 2012. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2014, per LinkedIn
- Domain registered
- 24 Jun 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madamglam.com · Shopify · USD
- Catalogue
- 258 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Madam Glam
What people ask Google about Madam Glam.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Madam Glam legit or a scam?
According to Gravity by Benchr, Madam Glam is a brand based in New York, United States: its website has existed since June 2012, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 261,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Madam Glam reviews
Customers rate Madam Glam 3.5 out of 5 on Trustpilot over 92 reviews, 28 of them in the last twelve months: 55% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Madam Glam known for?
Madam Glam is a beauty brand that sells vegan, cruelty-free gel polishes and nail products that are HEMA-free, TPO-free, and 21-toxin-free. The company offers over 1,800 gel polishes with 800+ shades and is designed for sensitive and allergy-prone nails. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Madam Glam prices: how much is it?
Madam Glam's best seller, VIP Membership, sells US$39.00 on madamglam.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check madamglam.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Madam Glam discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Madam Glam advertises on Facebook and Instagram and on Google, where its offers often run. Check madamglam.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Madam Glam?
Madam Glam sells on its own website, madamglam.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Madam Glam?
Gravity by Benchr records a company based in New York, United States, founded in 2014 according to LinkedIn, on a domain registered in 2012, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Madam Glam growing?
Yes. Gravity by Benchr estimates about 83,600 visits to madamglam.com in September 2026, up 1% in a month and up 18% over three months. Madam Glam ranks #921 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Madam Glam use?
Gravity by Benchr identifies madamglam.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Madam Glam's ad budget?
Gravity by Benchr does not publish a spend figure for Madam Glam on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Madam Glam ranks #921 of 33,626 by estimated traffic. Its closest competitors on the same market are Doonails, Magic Perfume, Melt Cosmetics, numbuzin and Dolly Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Madam Glam.