Brand page · Health Care · Germany

Glow25 Top 5% worldwide Top 5% in Germany Top 1% in Health Care Top 5% in Health Care in Germany
glow25.de·🇩🇪 Berlin, Germany· Shopify

Glow25: 234K visits a month, 1,069 active Meta ads, Gravity score 601.

Glow25 — Glow25 is a German brand that develops and sells collagen products including powders, sticks, capsules, and creams. They position themselves as a pro-aging brand focused on holistic health and beauty. In September 2026 glow25.de drew an estimated 234K visits, down 23% on the month before. It ranks #22 of 1,792 Health Care brands in Germany and holds a 4.1 Trustpilot rating over 1,185 reviews.

glow25.de@glow25.de 102KFacebookLinkedIn 5.3KTrustpilot 4.1Meta Ad Library 1,069

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
234K
−23% vs. August 2026
Instagram followers
102K
1,258 posts · @glow25.de
Trustpilot
4.1
1,185 reviews · 482 in 12 months
Meta ads
1,069
active · on Google since 2025
Products
100%
in stock · 17 collections
Rank in Germany
#22
of 1,792 in Health Care
LinkedIn
5.3K
followers · 162 employees
Earned media value
€11.3k
per month, Instagram

Gravity score

601/ 1000 · 10 of 10 indicators rated
Brand Power571
Momentum499
Performance733

Percentiles within 61 peers: Health Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Glow25 is a German brand that develops and sells collagen products including powders, sticks, capsules, and creams. They position themselves as a pro-aging brand focused on holistic health and beauty.

01 · Traffic

How much traffic Glow25 gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Glow25 drew an estimated 234K visits in September 2026, down 23% on the month before and down 22% over three months.

  • Worldwide#45,915of 4.5M sites · Top 5%
  • In Germany#2,095of 184K sites · Top 5%
  • Health Care, worldwide#945of 105,715 brands · Top 1%
  • Health Care, Germany#22of 1,792 brands · Top 5%
Monthly visitssource Sept 2026

234K

estimated visits in September

1 mo ▼ −23.4%4 mo ▼ −22.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Glow25.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Glow25 holds 4.1 out of 5 on Trustpilot over 1,185 reviews, 482 of them in the last twelve months: 72% of customers give five stars and 13% one star. That volume places Glow25 in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.

Trustpilotclaimed page · read 21 Oct 2026
4.1TrustScore · 1,185 reviews · 482 in 12 months
Top 10% review volumeTop 30% rating quality
5 ★72%
4 ★9%
3 ★3%
2 ★3%
1 ★13%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Glow25 sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Glow25 sells on Shopify, 100% of its catalogue in stock. The best seller is Glow25 Collagen Original with Vitamin C, at €29.99, followed by Glow25 Collagen Plus and Glow25 Collagen Intensive.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition73%
Cosmetics6%
Makeup Bags6%
Food Storage3%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care73%
Kitchen & Dining12%
Personal Care6%
Cosmetic & Toiletry Bags6%
Food Items3%

The dominant category places Glow25 in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
48% of the catalogue
In stock
100%
Upper price quartile
US$67.19
Currency
EUR

05 · Influencers

Who talks about Glow25.

The creators who tag @glow25.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @glow25.de on Instagram, led by Denise Ludwig (13.8K followers, 1.3% engagement).

Influencersaccounts tagging @glow25.de · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDenise Ludwig@denise17.11 · 🇩🇪 DEAutomotive mobility Creator13.8K1.3%3Tagged @glow25.de
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Glow25 competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Glow25 among Health Care brands in Germany. The closest is Vital Proteins, then absolutecollagen.com, The Collagen Co., ZENii London, Elavate Collagen, RevitalTrax Cosmetics.

CompetitorsHealth Care · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Vital Proteinsvitalproteins.com
absolutecollagen.comabsolutecollagen.com
The Collagen Co.thecollagen.co
ZENii Londonzenii.co.uk
Elavate Collagenelavate.com
RevitalTrax Cosmeticsrevitaltrax.com
Competitors Gravity finds for Glow25. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Glow25 with Vital Proteins

07 · Company

The company behind Glow25.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Glow25 is a company based in Berlin, Germany, founded in 2021 according to LinkedIn. It employs about 162 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Berlin
Founded
2021, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
162 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
glow25.de · Shopify · EUR
Catalogue
17 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Glow25

What people ask Google about Glow25.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Glow25 a legit company?

According to Gravity by Benchr, Glow25 is a brand based in Berlin, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 162 people on LinkedIn, it has 102,192 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Glow25 reviews

Customers rate Glow25 4.1 out of 5 on Trustpilot over 1,185 reviews, 482 of them in the last twelve months: 72% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Glow25 known for?

Glow25 is a German brand that develops and sells collagen products including powders, sticks, capsules, and creams. They position themselves as a pro-aging brand focused on holistic health and beauty. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Glow25 expensive?

Glow25's best seller, Glow25 Collagen Original with Vitamin C, sells €29.99 on glow25.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check glow25.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Glow25 have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Glow25 advertises on Facebook and Instagram and on Google, where its offers often run. Check glow25.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Glow25?

Glow25 sells on its own website, glow25.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Glow25?

Gravity by Benchr records a company based in Berlin, Germany, founded in 2021 according to LinkedIn, with 162 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Glow25 growing?

Not at the moment. Gravity by Benchr estimates about 234,500 visits to glow25.de in September 2026, down 23% in a month and down 22% over three months. Glow25 ranks #22 of 1,792 Health Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Glow25 use?

Gravity by Benchr identifies glow25.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Glow25 spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Glow25 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Germany?

Among Health Care brands in Germany in the Gravity by Benchr index, Glow25 ranks #22 of 1,792 by estimated traffic. Its closest competitors on the same market are Vital Proteins, absolutecollagen.com, The Collagen Co., ZENii London, Elavate Collagen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glow25.