- Gravity
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- Health & Beauty
- Personal Care
- Glow For It
Brand page · Personal Care · United Kingdom
Glow For It traffic, ads & competitors 72.9k visits a month, 41 active Meta ads, Gravity score 524.
Glow For It — Glow For It is a small, female-owned business that sells vegan and cruelty-free lash and brow growth serums made using natural ingredients. In September 2026 glowforitshop.com drew an estimated 72.9k visits, up 27% on the month before. It ranks #255 of 8,226 Personal Care brands in the United Kingdom and holds a 4.5 Trustpilot rating over 1,033 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Glow For It is a small, female-owned business that sells vegan and cruelty-free lash and brow growth serums made using natural ingredients.
01 · Traffic
Glow For It website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Glow For It drew an estimated 72.9k visits in September 2026, up 27% on the month before and up 17% over three months.
- Worldwide#123,070of 4.5m sites · Top 5%
- In United Kingdom#6,426of 192k sites · Top 5%
- Personal Care, worldwide#6,126of 215,119 brands · Top 5%
- Personal Care, United Kingdom#255of 8,226 brands · Top 5%
72.9k
estimated visits in September
1 mo ▲ +27.2%4 mo ▲ +17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Glow For It reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Glow For It holds 4.5 out of 5 on Trustpilot over 1,033 reviews, 200 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places Glow For It in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty Product Supplier Cosmetics Industry Beauty Products Wholesaler Cosmetics Store Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Glow For It best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Glow For It sells on Shopify, 100% of its catalogue in stock. The best seller is Lash Growth Serum, at £29.99, followed by Brow Growth Serum and Hair Growth Serum.
#1Lash Growth SerumGlow For It£29.99In stock
#2Brow Growth SerumGlow For It£29.99In stock
#3Hair Growth SerumGlow For It£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Glow For It in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 59% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$54.60
- Currency
- GBP
04 · Ads
Glow For It ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Glow For It runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
SAVE 25% WITH SAVE25Glow For It7 Oct 2026image
SAVE 25% WITH SAVE25Glow For It7 Oct 2026image
SAVE 25% WITH SAVE25Glow For It7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Glow For It Limitedverified
Text ad20 Oct 2026Glow For It Limitedverified
Text ad20 Oct 2026Glow For It Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Glow For It influencers
The creators who tag @glowforitshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @glowforitshop on Instagram, led by CEW UK (12.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCEW UK@cew_uk · 🇬🇧 GB | Beauty cosmetics skincare Creator | 12.2k | 0.2% | 2 | Tagged @glowforitshop |
06 · Competitors according to Gravity
Glow For It competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Glow For It among Personal Care brands in the United Kingdom. The closest is BPerfect Cosmetics, then Conscious Skincare, BPerfect Cosmetics, LAYLI, Bramley, Cremo UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BPerfect Cosmeticseu.bperfectcosmetics.com | |||||||
| Conscious Skincareconscious-skincare.com | |||||||
| BPerfect Cosmeticsbperfectcosmetics.com | |||||||
| LAYLIlayli.fr | |||||||
| Bramleybramleyproducts.co.uk | |||||||
| Cremo UKuk.cremocompany.com |
07 · Company
Who is behind Glow For It?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Glow For It is a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in May 2022. It employs about 12 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2020, per LinkedIn
- Domain registered
- 26 May 2022
- Status
- Operating
- Employees
- 12 on LinkedIn
- Own store
- glowforitshop.com · Shopify · GBP
- Catalogue
- 39 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Glow For It
What people ask Google about Glow For It.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Glow For It legit?
According to Gravity by Benchr, Glow For It is a brand based in London, United Kingdom: its website has existed since May 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 52,069 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Glow For It?
Customers rate Glow For It 4.5 out of 5 on Trustpilot over 1,033 reviews, 200 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Glow For It known for?
Glow For It is a small, female-owned business that sells vegan and cruelty-free lash and brow growth serums made using natural ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Glow For It cost?
Glow For It's best seller, Lash Growth Serum, sells £29.99 on glowforitshop.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check glowforitshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Glow For It promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Glow For It advertises on Facebook and Instagram and on Google, where its offers often run. Check glowforitshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Glow For It?
Glow For It sells on its own website, glowforitshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Glow For It?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2022, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Glow For It doing well?
Yes. Gravity by Benchr estimates about 72,900 visits to glowforitshop.com in September 2026, up 27% in a month and up 17% over three months. Glow For It ranks #255 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Glow For It use?
Gravity by Benchr identifies glowforitshop.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Glow For It spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Glow For It on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Glow For It ranks #255 of 8,226 by estimated traffic. Its closest competitors on the same market are BPerfect Cosmetics, Conscious Skincare, BPerfect Cosmetics, LAYLI and Bramley. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glow For It.