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- BPerfect Cosmetics
Brand page · Personal Care · United Kingdom
BPerfect Cosmetics: 120k visits a month, 190 active Meta ads, Gravity score 592.
BPerfect Cosmetics — BPerfect Cosmetics is a beauty brand that sells makeup, skincare and beauty products. The company creates innovative products that are cruelty-free and focused on inclusivity. In September 2026 bperfectcosmetics.com drew an estimated 120k visits, down 8% on the month before. It ranks #148 of 8,226 Personal Care brands in United Kingdom and holds a 4.9 Trustpilot rating over 3,531 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
BPerfect Cosmetics is a beauty brand that sells makeup, skincare and beauty products. The company creates innovative products that are cruelty-free and focused on inclusivity.
01 · Traffic
How much traffic BPerfect Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BPerfect Cosmetics drew an estimated 120k visits in September 2026, down 8% on the month before and down 27% over three months.
- Worldwide#80,533of 4.5m sites · Top 5%
- In United Kingdom#4,143of 192k sites · Top 5%
- Personal Care, worldwide#3,898of 215,119 brands · Top 5%
- Personal Care, United Kingdom#148of 8,226 brands · Top 5%
120k
estimated visits in September
1 mo ▼ −8.3%4 mo ▼ −27.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BPerfect Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BPerfect Cosmetics holds 4.9 out of 5 on Trustpilot over 3,531 reviews, 507 of them in the last twelve months: 94% of customers give five stars and 3% one star. That volume places BPerfect Cosmetics in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BPerfect Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
BPerfect Cosmetics sells on Shopify, 83% of its catalogue in stock. The best seller is Chroma Cover Matte Foundation, at £19.95, followed by Chroma Cover Luminous Foundation and BPerfect x Ekin-Su - Radiant Glow Skin Perfector.
#1Chroma Cover Matte FoundationBPerfect Cosmetics£19.95In stock
#2Chroma Cover Luminous FoundationBPerfect Cosmetics£21.95In stock
#3BPerfect x Ekin-Su - Radiant Glow Skin PerfectorBPerfect Cosmetics£16.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places BPerfect Cosmetics in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 42% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$30.43
- Currency
- GBP
04 · Ads
What BPerfect Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BPerfect Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Which Gift Set Are You Choosing?BPerfect Cosmetics7 Oct 2026video
MEET The Triple SleighBPerfect Cosmetics7 Oct 2026video
✨Meet the Festive Trio ✨ Three exclusive beauty bundles, packed with bestselling favourites and worth €322.15, yours for €135 with code FESTBPerfect Cosmetics7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BPERFECT LTDverified
Image ad20 Oct 2026BPERFECT LTDverified
Text ad20 Oct 2026BPERFECT LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BPerfect Cosmetics.
The creators who tag @bperfectcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who BPerfect Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BPerfect Cosmetics among Personal Care brands in United Kingdom. The closest is benefitcosmetics.com, then REFY, Nars, Bobbi Brown Cosmetics, pixibeauty.com, toofaced.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| benefitcosmetics.combenefitcosmetics.com | |||||||
| REFYrefybeauty.com | |||||||
| Narsnarscosmetics.co.uk | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| pixibeauty.compixibeauty.com | |||||||
| toofaced.co.uktoofaced.co.uk |
07 · Company
The company behind BPerfect Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BPerfect Cosmetics is a company based in Lisburn, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in November 2013. It employs about 185 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Lisburn
- Founded
- 2012, per LinkedIn
- Domain registered
- 12 Nov 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 185 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bperfectcosmetics.com · Shopify · GBP
- Catalogue
- 429 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BPerfect Cosmetics
What people ask Google about BPerfect Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BPerfect Cosmetics legit or a scam?
According to Gravity by Benchr, BPerfect Cosmetics is a brand based in Lisburn, United Kingdom: its website has existed since November 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 185 people on LinkedIn, it has 899,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
BPerfect Cosmetics reviews
Customers rate BPerfect Cosmetics 4.9 out of 5 on Trustpilot over 3,531 reviews, 507 of them in the last twelve months: 94% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BPerfect Cosmetics known for?
BPerfect Cosmetics is a beauty brand that sells makeup, skincare and beauty products. The company creates innovative products that are cruelty-free and focused on inclusivity. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is BPerfect Cosmetics expensive?
BPerfect Cosmetics' best seller, Chroma Cover Matte Foundation, sells £19.95 on bperfectcosmetics.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check bperfectcosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does BPerfect Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: BPerfect Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check bperfectcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy BPerfect Cosmetics?
BPerfect Cosmetics sells on its own website, bperfectcosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns BPerfect Cosmetics?
Gravity by Benchr records a company based in Lisburn, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2013, with 185 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is BPerfect Cosmetics doing well?
Not at the moment. Gravity by Benchr estimates about 119,900 visits to bperfectcosmetics.com in September 2026, down 8% in a month and down 27% over three months. BPerfect Cosmetics ranks #148 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does BPerfect Cosmetics use?
Gravity by Benchr identifies bperfectcosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does BPerfect Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for BPerfect Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, BPerfect Cosmetics ranks #148 of 8,226 by estimated traffic. Its closest competitors on the same market are benefitcosmetics.com, REFY, Nars, Bobbi Brown Cosmetics and pixibeauty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BPerfect Cosmetics.