Brand page · Toys

goodsmile.com Top 1% worldwide Top 1% in Toys
goodsmile.com·Since 2005

goodsmile.com: 4.7m visits a month, 20 active Meta ads.

goodsmile.com — Good Smile Company is a Japanese company based in Akihabara, Tokyo that posts photos from and around its Japan office. In September 2026 goodsmile.com drew an estimated 4.7m visits, down 8% on the month before. It ranks #3 of 565 Toys brands.

goodsmile.com@goodsmilecompany 176kYouTube 157kFacebookLinkedIn 3.1kTrustpilot 3.8Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
4.7m
−8% vs. August 2026
Instagram followers
176k
6,660 posts · @goodsmilecompany
Trustpilot
3.8
2 reviews · 1 in 12 months
Meta ads
20
active · on Google since 2025
Products
—
Data not available
Rank in Japan
#3
of 565 in Toys
LinkedIn
3.1k
followers · 54 employees
Earned media value
€58.2k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Good Smile Company is a Japanese company based in Akihabara, Tokyo that posts photos from and around its Japan office.

01 · Traffic

How much traffic goodsmile.com gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

goodsmile.com drew an estimated 4.7m visits in September 2026, down 8% on the month before and up 9% over three months.

  • Worldwide#4,104of 4.5m sites · Top 1%
  • In Japan#297of 154k sites · Top 1%
  • Toys, worldwide#18of 50,509 brands · Top 1%
  • Toys, Japan#3of 565 brands · Top 1%
Monthly visitssource Sept 2026

4.7m

estimated visits in September

1 mo ▼ −7.6%4 mo ▲ +9.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about goodsmile.com.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

goodsmile.com holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 20 Oct 2026
3.8TrustScore · 2 reviews · 1 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What goodsmile.com sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read goodsmile.com's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys90%
Hobbies & Creative Arts3%
Toys & Games1%

The dominant category places goodsmile.com in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about goodsmile.com.

The creators who tag @goodsmilecompany on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @goodsmilecompany on Instagram, led by Just call me Icy (20.3k followers, 1.1% engagement).

Influencersaccounts tagging @goodsmilecompany · Instagram
AccountProfileFollowersEngagementTagsRelationship
JJust call me Icy@icys.corner · 🇯🇵 JPCinema series pop culture Creator20.3k1.1%4Tagged @goodsmilecompany
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who goodsmile.com competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for goodsmile.com among Toys brands. The closest is Good Smile US, then hlj.co.jp, 精品 --- 您的動漫模型玩具專家, animota, FURYU HOBBY MALL, shfiguarts.com.

CompetitorsToys · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Good Smile USgoodsmileus.com
hlj.co.jphlj.co.jp
精品 --- 您的動漫模型玩具專家animes-pro.com
animotaanimota.net
FURYU HOBBY MALLfuryu-hm.com
shfiguarts.comshfiguarts.com
Competitors Gravity finds for goodsmile.com. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare goodsmile.com with Good Smile US

07 · Company

The company behind goodsmile.com.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

goodsmile.com is an e-commerce brand, founded in 2001 according to LinkedIn, on a domain registered in January 2005. It employs about 54 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2001, per LinkedIn
Domain registered
11 Jan 2005
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
54 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
goodsmile.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about goodsmile.com

What people ask Google about goodsmile.com.

7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is goodsmile.com legit or a scam?

According to Gravity by Benchr, goodsmile.com is a brand: its website has existed since January 2005, it employs 54 people on LinkedIn, it has 176,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is goodsmile.com?

Good Smile Company is a Japanese company based in Akihabara, Tokyo that posts photos from and around its Japan office. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.

Is there a goodsmile.com discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: goodsmile.com advertises on Facebook and Instagram and on Google, where its offers often run. Check goodsmile.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns goodsmile.com?

Gravity by Benchr records a company, founded in 2001 according to LinkedIn, on a domain registered in 2005, with 54 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is goodsmile.com doing well?

Yes. Gravity by Benchr estimates about 4,721,100 visits to goodsmile.com in September 2026, down 8% in a month and up 9% over three months. goodsmile.com ranks #3 of 565 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is goodsmile.com's ad budget?

Gravity by Benchr does not publish a spend figure for goodsmile.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands?

Among Toys brands in the Gravity by Benchr index, goodsmile.com ranks #3 of 565 by estimated traffic. Its closest competitors on the same market are Good Smile US, hlj.co.jp, 精品 --- 您的動漫模型玩具專家, animota and FURYU HOBBY MALL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with goodsmile.com.