Brand page · Personal Care · United States
goop traffic, ads & competitors 648k visits a month, 316 active Meta ads.
goop — goop is a lifestyle platform that offers beauty, fashion, and food products, known for its clean beauty standards and editorial content focused on wellness and personal growth. In September 2026 goop.com drew an estimated 648k visits, down 9% on the month before. It ranks #106 of 33,626 Personal Care brands in the United States and holds a 1.6 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
goop is a lifestyle platform that offers beauty, fashion, and food products, known for its clean beauty standards and editorial content focused on wellness and personal growth.
01 · Traffic
goop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
goop drew an estimated 648k visits in September 2026, down 9% on the month before and down 16% over three months.
- Worldwide#20,238of 4.5m sites · Top 1%
- In United States#6,657of 1.2m sites · Top 1%
- Personal Care, worldwide#734of 215,119 brands · Top 1%
- Personal Care, United States#106of 33,626 brands · Top 1%
648k
estimated visits in September
1 mo ▼ −9.1%4 mo ▼ −15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
goop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
goop holds 1.6 out of 5 on Trustpilot over 39 reviews, 18 of them in the last twelve months: 8% of customers give five stars and 85% one star. That volume places goop in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Health and Beauty Shop Fitness and Nutrition Service Skin Care Clinic
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
goop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read goop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places goop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
goop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
goop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2023 (image, text, video).
selling fast: the sloane sweatergoop8 Oct 2026video
goop7 Oct 2026video
get your fall staples before they sell out. shop now.goop7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Goop, Inc.verified
Text ad19 Oct 2026Goop, Inc.verified
Text ad14 Oct 2026Goop, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
goop influencers
The creators who tag @goop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @goop on Instagram, led by Meg | 𝐍𝐀𝐈𝐋 𝐓𝐄𝐂𝐇 (12.7k followers, 36.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMeg | 𝐍𝐀𝐈𝐋 𝐓𝐄𝐂𝐇@glamnails_bymeg · INTL | Beauty cosmetics skincare Creator | 12.7k | 36.9% | 12 | Tagged @goop |
06 · Competitors according to Gravity
goop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for goop among Personal Care brands in the United States. The closest is Beauty Society, then Clé de Peau Beauté, Origins, spacenk.com, Niche-Beauty.COM, cultbeauty.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beauty Societybeautysociety.com | |||||||
| Clé de Peau Beautécledepeaubeaute.com | |||||||
| Originsorigins.com | |||||||
| spacenk.comspacenk.com | |||||||
| Niche-Beauty.COMniche-beauty.com | |||||||
| cultbeauty.co.ukcultbeauty.co.uk |
07 · Company
Who is behind goop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
goop is a company based in United States, founded in 2008 according to LinkedIn, on a domain registered in February 1996. It employs about 663 people.
- Entity country
- 🇺🇸 United States
- Founded
- 2008, per LinkedIn
- Domain registered
- 2 Feb 1996
- Status
- Operating
- Employees
- 663 on LinkedIn
- Own store
- goop.com · Shopify
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about goop
What people ask Google about goop.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is goop a legit company?
According to Gravity by Benchr, goop is a brand based in the United States: its website has existed since February 1996, it sells on a Shopify store, it employs 663 people on LinkedIn, it has 1,868,050 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
goop reviews: is it worth it?
Customers rate goop 1.6 out of 5 on Trustpilot over 39 reviews, 18 of them in the last twelve months: 8% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is goop?
goop is a lifestyle platform that offers beauty, fashion, and food products, known for its clean beauty standards and editorial content focused on wellness and personal growth. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does goop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: goop advertises on Facebook and Instagram and on Google, where its offers often run. Check goop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy goop?
goop sells on its own website, goop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind goop?
Gravity by Benchr records a company based in United States, founded in 2008 according to LinkedIn, on a domain registered in 1996, with 663 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is goop doing well?
Not at the moment. Gravity by Benchr estimates about 648,200 visits to goop.com in September 2026, down 9% in a month and down 16% over three months. goop ranks #106 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does goop use?
Gravity by Benchr identifies goop.com as a Shopify store (standard plan, not Shopify Plus). It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records.
How much does goop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for goop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, goop ranks #106 of 33,626 by estimated traffic. Its closest competitors on the same market are Beauty Society, Clé de Peau Beauté, Origins, spacenk.com and Niche-Beauty.COM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with goop.