Brand page · Lighting
Govee: 3.2m visits a month, 560 active Meta ads.
Govee — Govee is a smart home lighting company that sells LED strip lights, outdoor lights, floor lamps, TV backlights, gaming lights, and smart bulbs. In September 2026 govee.com drew an estimated 3.2m visits, up 20% on the month before. It ranks #2 of 2,695 Lighting brands and holds a 3.7 Trustpilot rating over 1,107 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Govee is a smart home lighting company that sells LED strip lights, outdoor lights, floor lamps, TV backlights, gaming lights, and smart bulbs.
01 · Traffic
How much traffic Govee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Govee drew an estimated 3.2m visits in September 2026, up 20% on the month before and up 17% over three months.
- Worldwide#5,583of 4.5m sites · Top 1%
- In United States#1,893of 1.2m sites · Top 1%
- Lighting, worldwide#4of 25,385 brands · Top 1%
- Lighting, United States#2of 2,695 brands · Top 1%
3.2m
estimated visits in September
1 mo ▲ +19.9%4 mo ▲ +16.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Govee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Govee holds 3.7 out of 5 on Trustpilot over 1,107 reviews, 455 of them in the last twelve months: 60% of customers give five stars and 30% one star. That volume places Govee in the top 10% of the 270,321 Trustpilot pages in the Gravity index. On Google, Govee scores 4.8 over 277 reviews.
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Govee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Govee sells on Shopify, 60% of its catalogue in stock. The best seller is Govee Permanent Outdoor Lights Pro, at US$19.99–US$479.99, followed by Govee RGBICW Smart Floor Lamp Basic and Govee TV Backlight 3 Lite.
#1Govee Permanent Outdoor Lights ProGoveeUS$19.99–US$479.99In stock
#2Govee RGBICW Smart Floor Lamp BasicGoveeUS$99.99–US$129.99In stock
#3Govee TV Backlight 3 LiteGoveeUS$69.99–US$109.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Govee in its comparison group.
- Average rating
- 4.33 / 5
- Rated products
- 27% of the catalogue
- In stock
- 60%
- Upper price quartile
- US$119.99
- Currency
- USD
04 · Ads
What Govee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Govee runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Govee Smart LightsGOVEE14 Oct 2026image
Govee Smart LightsGOVEE14 Oct 2026image
Govee Smart LightsGOVEE14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Противень Юрийverified
Text ad20 Oct 2026GOVEE MOMENTS TRADING LIMITEDverified
Text ad20 Oct 2026GOVEE MOMENTS TRADING LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Govee.
The creators who tag @goveeofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @goveeofficial on Instagram, led by Anthony | Gaming Room Content (12.2k followers, 13.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnthony | Gaming Room Content@stommagames · 🇬🇧 GB | Gaming streaming tech culture Creator | 12.2k | 13.7% | 10 | Tagged @goveeofficial |
06 · Competitors according to Gravity
Who Govee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Govee among Lighting brands. The closest is Nanoleaf, then meethue.com, dotmubi.com, wizconnected.com, Fancyleds, LIFX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nanoleafnanoleaf.me | |||||||
| meethue.commeethue.com | |||||||
| dotmubi.comdotmubi.com | |||||||
| wizconnected.comwizconnected.com | |||||||
| Fancyledsfancyleds.com | |||||||
| LIFXlifx.com |
07 · Company
The company behind Govee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Govee is an e-commerce brand, founded in 2017 according to LinkedIn, on a domain registered in May 2002. It employs about 80 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2017, per LinkedIn
- Domain registered
- 19 May 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 80 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- govee.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Govee
What people ask Google about Govee.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Govee legit or a scam?
According to Gravity by Benchr, Govee is a brand: its website has existed since May 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 80 people on LinkedIn, it has 323,134 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Govee?
Customers rate Govee 3.7 out of 5 on Trustpilot over 1,107 reviews, 455 of them in the last twelve months: 60% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Govee scores 4.8 over 277 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Govee?
Govee is a smart home lighting company that sells LED strip lights, outdoor lights, floor lamps, TV backlights, gaming lights, and smart bulbs. Gravity by Benchr classifies it under Lighting, with Light Ropes & Strings making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Govee prices: how much is it?
Govee's best seller, Govee Permanent Outdoor Lights Pro, sells from US$19.99 to US$479.99 on govee.com. 60% of the catalogue is in stock. Gravity does not track prices daily: check govee.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Govee promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Govee advertises on Facebook and Instagram and on Google, where its offers often run. Check govee.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Govee?
Govee sells on its own website, govee.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Govee?
Gravity by Benchr records a company, founded in 2017 according to LinkedIn, on a domain registered in 2002, with 80 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Govee growing?
Yes. Gravity by Benchr estimates about 3,231,600 visits to govee.com in September 2026, up 20% in a month and up 17% over three months. Govee ranks #2 of 2,695 Lighting brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Govee use?
Gravity by Benchr identifies govee.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Govee's ad budget?
Gravity by Benchr does not publish a spend figure for Govee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands?
Among Lighting brands in the Gravity by Benchr index, Govee ranks #2 of 2,695 by estimated traffic. Its closest competitors on the same market are Nanoleaf, meethue.com, dotmubi.com, wizconnected.com and Fancyleds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Govee.