Brand page · Personal Care · United States
grace and stella: 88.5k visits a month, 510 active Meta ads, Gravity score 631.
grace and stella — Grace & Stella is a vegan, cruelty-free skincare brand that creates feel-good beauty products including under eye masks, foot treatments, and lip butters. In September 2026 graceandstella.com drew an estimated 88.5k visits, up 6% on the month before. It ranks #877 of 33,626 Personal Care brands in United States and holds a 2.6 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grace & Stella is a vegan, cruelty-free skincare brand that creates feel-good beauty products including under eye masks, foot treatments, and lip butters.
01 · Traffic
How much traffic grace and stella gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
grace and stella drew an estimated 88.5k visits in September 2026, up 6% on the month before and down 3% over three months.
- Worldwide#104,108of 4.5m sites · Top 5%
- In United States#33,962of 1.2m sites · Top 5%
- Personal Care, worldwide#5,163of 215,119 brands · Top 5%
- Personal Care, United States#877of 33,626 brands · Top 5%
88.5k
estimated visits in September
1 mo ▲ +6.3%4 mo ▼ −3.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about grace and stella.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
grace and stella holds 2.6 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 20% of customers give five stars and 60% one star.
Cosmetics Industry Beauty Product Supplier Beauty Supply Store Cosmetics Store Beauty Products Wholesaler Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What grace and stella sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
grace and stella sells on Shopify, 88% of its catalogue in stock. The best seller is Energizing Eye Masks, at US$9.95–US$41.95, followed by Under Eye Mask Combo Pack and Hyaluronic Acid Serum.
#1Energizing Eye Masksgrace and stellaUS$9.95–US$41.95In stock
#2Under Eye Mask Combo Packgrace and stellaUS$62.95In stock
#3Hyaluronic Acid Serumgrace and stellaUS$9.95–US$12.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places grace and stella in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 93% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$15.00
- Currency
- USD
04 · Ads
What grace and stella is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
grace and stella runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
Biggest Sale of the Year. On Amazon.grace & stella7 Oct 2026video
Rise Brighter, Rest Bettergrace & stella7 Oct 2026video
De-Puff, Hydrate, Revivegrace & stella7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Gravitiq X, LLCverified
Text ad20 Oct 2026Gravitiq X, LLCverified
Text ad20 Oct 2026Gravitiq X, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about grace and stella.
The creators who tag @graceandstella on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @graceandstella on Instagram, led by Jessica Popely | Ohio Blogger (170k followers, 6.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Popely | Ohio Blogger@jessica_popely · 🇺🇸 US | Parenting family Creator | 170k | 6.2% | 2 | Tagged @graceandstella |
06 · Competitors according to Gravity
Who grace and stella competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for grace and stella among Personal Care brands in United States. The closest is MCoBeauty, then MelodySusie, Young Nails, ella+mila, Mia Secret Store, Ardell.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MCoBeautyus.mcobeauty.com | |||||||
| MelodySusiemelodysusie.com | |||||||
| Young Nailsyoungnails.com | |||||||
| ella+milaellamila.com | |||||||
| Mia Secret Storemiasecret.com | |||||||
| Ardellardellshop.com |
07 · Company
The company behind grace and stella.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
grace and stella is a company based in New York, United States, founded in 2016 according to LinkedIn, on a domain registered in April 2015. It employs about 37 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2016, per LinkedIn
- Domain registered
- 21 Apr 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 37 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- graceandstella.com · Shopify · USD
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about grace and stella
What people ask Google about grace and stella.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is grace and stella legit or a scam?
According to Gravity by Benchr, grace and stella is a brand based in New York, United States: its website has existed since April 2015, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 142,210 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about grace and stella?
Customers rate grace and stella 2.6 out of 5 on Trustpilot over 10 reviews, 5 of them in the last twelve months: 20% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is grace and stella known for?
Grace & Stella is a vegan, cruelty-free skincare brand that creates feel-good beauty products including under eye masks, foot treatments, and lip butters. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is grace and stella expensive?
grace and stella's best seller, Energizing Eye Masks, sells from US$9.95 to US$41.95 on graceandstella.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check graceandstella.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a grace and stella discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: grace and stella advertises on Facebook and Instagram and on Google, where its offers often run. Check graceandstella.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy grace and stella?
grace and stella sells on its own website, graceandstella.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns grace and stella?
Gravity by Benchr records a company based in New York, United States, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is grace and stella growing?
Not at the moment. Gravity by Benchr estimates about 88,500 visits to graceandstella.com in September 2026, up 6% in a month and down 3% over three months. grace and stella ranks #877 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does grace and stella use?
Gravity by Benchr identifies graceandstella.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is grace and stella's ad budget?
Gravity by Benchr does not publish a spend figure for grace and stella on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, grace and stella ranks #877 of 33,626 by estimated traffic. Its closest competitors on the same market are MCoBeauty, MelodySusie, Young Nails, ella+mila and Mia Secret Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with grace and stella.