Brand page · Baby Transport Accessories · United States
UPPAbaby: 437K visits a month, 102 active Meta ads.
UPPAbaby — UPPAbaby is an American company that designs and manufactures innovative, high-quality strollers, car seats, and baby products for parents. In September 2026 uppababy.com drew an estimated 437K visits, down 13% on the month before. It ranks #2 of 196 Baby Transport Accessories brands in United States and holds a 2.1 Trustpilot rating over 59 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
UPPAbaby is an American company that designs and manufactures innovative, high-quality strollers, car seats, and baby products for parents.
01 · Traffic
How much traffic UPPAbaby gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
UPPAbaby drew an estimated 437K visits in September 2026, down 13% on the month before and down 24% over three months.
- Worldwide#27,666of 4.5M sites · Top 1%
- In United States#9,006of 1.2M sites · Top 1%
- Baby Transport Accessories, worldwide#4of 1,045 brands · Top 1%
- Baby Transport Accessories, United States#2of 196 brands · Top 5%
437K
estimated visits in September
1 mo ▼ −13.4%4 mo ▼ −24.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about UPPAbaby.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
UPPAbaby holds 2.1 out of 5 on Trustpilot over 59 reviews, 13 of them in the last twelve months: 44% of customers give five stars and 42% one star. That volume places UPPAbaby in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Baby Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What UPPAbaby sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read UPPAbaby's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places UPPAbaby in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What UPPAbaby is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
UPPAbaby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Built for your life.UPPAbaby7 Oct 2026image
For The Way You MoveUPPAbaby7 Oct 2026image
Well, that didn't take long. Kona is already a favorite, and select fashions are moving FAST. 👀 Have your eye on Kona? Don't wait. Shop nowUPPAbaby4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026UPPAbabyverified
Text ad21 Oct 2026UPPAbabyverified
Text ad21 Oct 20262e Vertriebs-Gmbhverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about UPPAbaby.
The creators who tag @uppababy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @uppababy on Instagram, led by Emily - The Stroller Mom (91.7K followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily - The Stroller Mom@the_stroller_mom · 🇺🇸 US | Parenting family Creator | 91.7K | 6.5% | 4 | Tagged @uppababy |
06 · Competitors according to Gravity
Who UPPAbaby competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for UPPAbaby among Baby Transport Accessories brands in United States. The closest is bugaboo.com, then Baby Trend, Cosatto Store, Nuna, cybex-online.com, Babybee.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bugaboo.combugaboo.com | |||||||
| Baby Trendbabytrend.com | |||||||
| Cosatto Storecosatto.com | |||||||
| Nunanunababy.com | |||||||
| cybex-online.comcybex-online.com | |||||||
| Babybeebabybeeonline.com |
07 · Company
The company behind UPPAbaby.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
UPPAbaby is a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in December 2005. It employs about 194 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2006, per LinkedIn
- Domain registered
- 14 Dec 2005
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 194 on LinkedIn · 51-200
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- uppababy.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about UPPAbaby
What people ask Google about UPPAbaby.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is UPPAbaby a legit company?
According to Gravity by Benchr, UPPAbaby is a brand based in United States: its website has existed since December 2005, its Trustpilot profile is claimed by the brand, it employs 194 people on LinkedIn, it has 310,308 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
UPPAbaby reviews
Customers rate UPPAbaby 2.1 out of 5 on Trustpilot over 59 reviews, 13 of them in the last twelve months: 44% give five stars, 42% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is UPPAbaby?
UPPAbaby is an American company that designs and manufactures innovative, high-quality strollers, car seats, and baby products for parents. Gravity by Benchr classifies it under Baby Transport Accessories. Source: Gravity by Benchr product classification.
Is there a UPPAbaby discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: UPPAbaby advertises on Facebook and Instagram and on Google, where its offers often run. Check uppababy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind UPPAbaby?
Gravity by Benchr records a company based in United States, founded in 2006 according to LinkedIn, on a domain registered in 2005, with 194 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is UPPAbaby growing?
Not at the moment. Gravity by Benchr estimates about 437,400 visits to uppababy.com in September 2026, down 13% in a month and down 24% over three months. UPPAbaby ranks #2 of 196 Baby Transport Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does UPPAbaby spend on Meta ads?
Gravity by Benchr does not publish a spend figure for UPPAbaby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in United States?
Among Baby Transport Accessories brands in United States in the Gravity by Benchr index, UPPAbaby ranks #2 of 196 by estimated traffic. Its closest competitors on the same market are bugaboo.com, Baby Trend, Cosatto Store, Nuna, cybex-online.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with UPPAbaby.