Brand page · Baby Transport
Nuna: 579K visits a month, 171 active Meta ads.
Nuna — Nuna is a global brand with Dutch roots that creates smart, helpful and bold baby gear since 2007, offering practical and functional designs for car seats, strollers, and in-home products. In September 2026 nunababy.com drew an estimated 579K visits, up 3% on the month before. It ranks #2 of 165 Baby Transport brands and holds a 1.9 Trustpilot rating over 395 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Nuna is a global brand with Dutch roots that creates smart, helpful and bold baby gear since 2007, offering practical and functional designs for car seats, strollers, and in-home products.
01 · Traffic
How much traffic Nuna gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Nuna drew an estimated 579K visits in September 2026, up 3% on the month before and down 23% over three months.
- Worldwide#22,108of 4.5M sites · Top 1%
- In United States#7,262of 1.2M sites · Top 1%
- Baby Transport, worldwide#12of 2,408 brands · Top 1%
- Baby Transport, United States#2of 165 brands · Top 5%
579K
estimated visits in September
1 mo ▲ +3.4%4 mo ▼ −23.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Nuna.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Nuna holds 1.9 out of 5 on Trustpilot over 395 reviews, 60 of them in the last twelve months: 71% of customers give five stars and 25% one star. That volume places Nuna in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Nuna sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Nuna's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Nuna in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Nuna is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Nuna runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2024 (image, text, video).
Last up in our car seat overview series: booster seats, designed for the final stages of your child’s car seat journey. The LUMN and AACE bNuna6 Oct 2026video
Find Out What's Making Heads TurnNuna28 Sept 2026image
Snap In and Roll OutNuna24 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026艾迪英特股份有限公司verified
Text ad21 Oct 2026NUNA Baby Essentials, Inc.verified
Text ad21 Oct 2026NUNA Baby Essentials, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Nuna.
The creators who tag @nuna_usa on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nuna_usa on Instagram, led by Emily - The Stroller Mom (91.7K followers, 6.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmily - The Stroller Mom@the_stroller_mom · 🇺🇸 US | Parenting family Creator | 91.7K | 6.5% | 5 | Tagged @nuna_usa |
06 · Competitors according to Gravity
Who Nuna competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Nuna among Baby Transport brands. The closest is Artsana USA, Inc. (Chicco), then uppababy.com, Cosatto Store, cybex-online.com, Graco, Baby Trend.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Artsana USA, Inc. (Chicco)chiccousa.com | |||||||
| uppababy.comuppababy.com | |||||||
| Cosatto Storecosatto.com | |||||||
| cybex-online.comcybex-online.com | |||||||
| Gracogracobaby.com | |||||||
| Baby Trendbabytrend.com |
07 · Company
The company behind Nuna.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Nuna is an e-commerce brand, founded in 2007 according to LinkedIn, on a domain registered in July 2013. It employs about 540 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
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- Founded
- 2007, per LinkedIn
- Domain registered
- 26 Jul 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 540 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nunababy.com · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Nuna
What people ask Google about Nuna.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Nuna legit or a scam?
According to Gravity by Benchr, Nuna is a brand: its website has existed since July 2013, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 540 people on LinkedIn, it has 354,325 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Nuna?
Customers rate Nuna 1.9 out of 5 on Trustpilot over 395 reviews, 60 of them in the last twelve months: 71% give five stars, 25% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Nuna?
Nuna is a global brand with Dutch roots that creates smart, helpful and bold baby gear since 2007, offering practical and functional designs for car seats, strollers, and in-home products. Gravity by Benchr classifies it under Baby Transport. Source: Gravity by Benchr product classification.
Is there a Nuna discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Nuna advertises on Facebook and Instagram and on Google, where its offers often run. Check nunababy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Nuna?
Nuna sells on its own website, nunababy.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Nuna?
Gravity by Benchr records a company, founded in 2007 according to LinkedIn, on a domain registered in 2013, with 540 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Nuna growing?
Not at the moment. Gravity by Benchr estimates about 578,600 visits to nunababy.com in September 2026, up 3% in a month and down 23% over three months. Nuna ranks #2 of 165 Baby Transport brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Nuna use?
Gravity by Benchr identifies nunababy.com as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records.
What is Nuna's ad budget?
Gravity by Benchr does not publish a spend figure for Nuna on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands?
Among Baby Transport brands in the Gravity by Benchr index, Nuna ranks #2 of 165 by estimated traffic. Its closest competitors on the same market are Artsana USA, Inc. (Chicco), uppababy.com, Cosatto Store, cybex-online.com, Graco. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nuna.