Brand page · Jewelry
Graff: 820k visits a month, 764 active Meta ads.
Graff — Graff is a fine jewellery house that represents the rarest gemstones and creates exceptional jewels. The company operates at the pinnacle of the fine jewellery industry with expertise in selecting stones and overseeing every step of their journey. In September 2026 graff.com drew an estimated 820k visits, down 10% on the month before. It ranks #42 of 33,382 Jewelry brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Graff is a fine jewellery house that represents the rarest gemstones and creates exceptional jewels. The company operates at the pinnacle of the fine jewellery industry with expertise in selecting stones and overseeing every step of their journey.
01 · Traffic
How much traffic Graff gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Graff drew an estimated 820k visits in September 2026, down 10% on the month before and up 5% over three months.
- Worldwide#16,924of 4.5m sites · Top 1%
- In United States#5,583of 1.2m sites · Top 1%
- Jewelry, worldwide#211of 132,285 brands · Top 1%
- Jewelry, United States#42of 33,382 brands · Top 1%
820k
estimated visits in September
1 mo ▼ −10.1%4 mo ▲ +4.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Graff.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Graff holds 3.3 out of 5 on Trustpilot over 5 reviews, 4 of them in the last twelve months: 60% of customers give five stars and 20% one star.
Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Graff sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Graff's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Graff in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Graff is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Graff runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2023 (image, text, video).
Extraordinary ArtistryGraff14 Oct 2026image
Extraordinary ArtistryGraff14 Oct 2026image
GRAFF ButterflyGraff13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026GRAFF DIAMONDS LIMITEDverified
Text ad19 Oct 2026GRAFF DIAMONDS LIMITEDverified
Text ad19 Oct 2026GRAFF DIAMONDS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Graff.
The creators who tag @graff on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @graff on Instagram, led by ARTPIX Jewelry (591k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AARTPIX Jewelry@artpixjewelry · 🇵🇪 PE | Fashion style luxury Creator | 591k | 0.3% | 7 | Tagged @graff |
06 · Competitors according to Gravity
Who Graff competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Graff among Jewelry brands. The closest is chaumet.com, then harrywinston.com, Tiffany, vancleefarpels.com, piaget.com, chopard.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| chaumet.comchaumet.com | |||||||
| harrywinston.comharrywinston.com | |||||||
| Tiffanytiffany.com | |||||||
| vancleefarpels.comvancleefarpels.com | |||||||
| piaget.compiaget.com | |||||||
| chopard.comchopard.com |
07 · Company
The company behind Graff.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Graff is an e-commerce brand, founded in 1960 according to LinkedIn, on a domain registered in June 1996. It employs about 762 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1960, per LinkedIn
- Domain registered
- 4 Jun 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 762 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- graff.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Graff
What people ask Google about Graff.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Graff legit or a scam?
According to Gravity by Benchr, Graff is a brand: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 762 people on LinkedIn, it has 1,674,129 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Graff?
Graff is a fine jewellery house that represents the rarest gemstones and creates exceptional jewels. The company operates at the pinnacle of the fine jewellery industry with expertise in selecting stones and overseeing every step of their journey. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Graff have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Graff advertises on Facebook and Instagram and on Google, where its offers often run. Check graff.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Graff?
Graff sells on its own website, graff.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Graff?
Gravity by Benchr records a company, founded in 1960 according to LinkedIn, on a domain registered in 1996, with 762 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Graff growing?
Yes. Gravity by Benchr estimates about 819,700 visits to graff.com in September 2026, down 10% in a month and up 5% over three months. Graff ranks #42 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Graff use?
Gravity by Benchr identifies graff.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records.
What is Graff's ad budget?
Gravity by Benchr does not publish a spend figure for Graff on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Graff ranks #42 of 33,382 by estimated traffic. Its closest competitors on the same market are chaumet.com, harrywinston.com, Tiffany, vancleefarpels.com and piaget.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Graff.