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- Granngården
Brand page · Lawn & Garden · Sweden
Granngården traffic, ads & competitors 695k visits a month, 14 active Meta ads.
Granngården — Granngården is a Swedish retail company that sells products for animal owners, gardeners, and farmers, offering a wide range of goods for gardening, agriculture, forestry, and home. In September 2026 granngarden.se drew an estimated 695k visits, down 10% on the month before. It ranks #1 of 112 Lawn & Garden brands in Sweden and holds a 4.0 Trustpilot rating over 829 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Granngården is a Swedish retail company that sells products for animal owners, gardeners, and farmers, offering a wide range of goods for gardening, agriculture, forestry, and home.
01 · Traffic
Granngården website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Granngården drew an estimated 695k visits in September 2026, down 10% on the month before and down 44% over three months.
- Worldwide#19,126of 4.5m sites · Top 1%
- In Sweden#139of 27.3k sites · Top 1%
- Lawn & Garden, worldwide#48of 52,482 brands · Top 1%
- Lawn & Garden, Sweden#1of 112 brands · Top 1%
695k
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −44.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Granngården reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Granngården holds 4.0 out of 5 on Trustpilot over 829 reviews, 132 of them in the last twelve months: 43% of customers give five stars and 45% one star. That volume places Granngården in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Stable Garden Pet Store Animal Feed Store Garden Center Tack Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Granngården best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Granngården's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Granngården in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Granngården ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Granngården runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Foder för alla hästarGranngården19 Aug 2026video
Upptäck vårt stora fodersortimentGranngården20 Jul 2026video
Upptäck vårt stora hönssortimentGranngården19 Jul 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Granngården ABverified
Text ad19 Oct 2026Granngården ABverified
Text ad19 Oct 2026Granngården ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Granngården influencers
The creators who tag @granngarden on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @granngarden on Instagram, led by Emma Lestander (36k followers, 38.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmma Lestander@cederhuset_ · 🇸🇪 SE | Decoration garden diy Creator | 36k | 38.6% | 1 | Tagged @granngarden |
06 · Competitors according to Gravity
Granngården competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Granngården among Lawn & Garden brands in Sweden. The closest is agrifournitures.fr, then tractorsupply.com, Farmlands, Wilco Farm Stores, atwoods.com, Raiffeisen-Markt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| agrifournitures.fragrifournitures.fr | |||||||
| tractorsupply.comtractorsupply.com | |||||||
| Farmlandsshop.farmlands.co.nz | |||||||
| Wilco Farm Storesfarmstore.com | |||||||
| atwoods.comatwoods.com | |||||||
| Raiffeisen-Marktraiffeisenmarkt.de |
07 · Company
Who is behind Granngården?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Granngården is a company based in Sweden, founded in 1880 according to LinkedIn. It employs about 523 people and is listed at m_and_a stage.
- Entity country
- 🇸🇪 Sweden
- Founded
- 1880, per LinkedIn
- Status
- was_acquired
- Employees
- 523 on LinkedIn
- Funding stage
- M and a
- Own store
- granngarden.se
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Granngården
What people ask Google about Granngården.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Granngården legit?
According to Gravity by Benchr, Granngården is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 523 people on LinkedIn, it has 32,722 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Granngården reviews: is it worth it?
Customers rate Granngården 4.0 out of 5 on Trustpilot over 829 reviews, 132 of them in the last twelve months: 43% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Granngården?
Granngården is a Swedish retail company that sells products for animal owners, gardeners, and farmers, offering a wide range of goods for gardening, agriculture, forestry, and home. Gravity by Benchr classifies it under Lawn & Garden. Source: Gravity by Benchr product classification.
Granngården promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Granngården advertises on Facebook and Instagram and on Google, where its offers often run. Check granngarden.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Granngården?
Gravity by Benchr records a company based in Sweden, founded in 1880 according to LinkedIn, with 523 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Granngården growing?
Not at the moment. Gravity by Benchr estimates about 695,400 visits to granngarden.se in September 2026, down 10% in a month and down 44% over three months. Granngården ranks #1 of 112 Lawn & Garden brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Granngården's ad budget?
Gravity by Benchr does not publish a spend figure for Granngården on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in Sweden?
Among Lawn & Garden brands in Sweden in the Gravity by Benchr index, Granngården ranks #1 of 112 by estimated traffic. Its closest competitors on the same market are agrifournitures.fr, tractorsupply.com, Farmlands, Wilco Farm Stores and atwoods.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Granngården.