Brand page · Personal Care · France
Guerlain: 1.7M visits a month, 891 active Meta ads.
Guerlain — Guerlain is a French luxury beauty brand that creates exceptional fragrances and beauty products. In September 2026 guerlain.com drew an estimated 1.7M visits, up 24% on the month before. It ranks #36 of 33,626 Personal Care brands in France and holds a 1.8 Trustpilot rating over 278 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Guerlain is a French luxury beauty brand that creates exceptional fragrances and beauty products.
01 · Traffic
How much traffic Guerlain gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Guerlain drew an estimated 1.7M visits in September 2026, up 24% on the month before and up 21% over three months.
- Worldwide#11,304of 4.5M sites · Top 1%
- In United States#3,756of 1.2M sites · Top 1%
- Personal Care, worldwide#311of 215,119 brands · Top 1%
- Personal Care, United States#36of 33,626 brands · Top 1%
1.7M
estimated visits in September
1 mo ▲ +23.6%4 mo ▲ +20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Guerlain.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Guerlain holds 1.8 out of 5 on Trustpilot over 278 reviews, 84 of them in the last twelve months: 14% of customers give five stars and 79% one star. That volume places Guerlain in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetic Products Manufacturer Perfume Store Cosmetics Store Cosmetics and Perfumes Supplier Beauty Product Supplier Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Guerlain sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Guerlain's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Guerlain in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Guerlain is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Guerlain runs Meta ads on Facebook, Instagram, and has advertised on Google since March 2023 (image, text, video).
ORCHIDÉE IMPÉRIALEGuerlain14 Oct 2026image
L'HEURE BLEUEGuerlain14 Oct 2026image
ORCHIDÉE IMPÉRIALEGuerlain14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026LVMH Iberia SLverified
Text ad21 Oct 2026Guerlain Ltdverified
Text ad21 Oct 2026Guerlain Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Guerlain.
The creators who tag @guerlain on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @guerlain on Instagram, led by 𝑺𝒐𝒍𝒕𝒂𝒏𝒂 𝑺𝒂𝒎𝒊𝒓𝒂 سميرة🧿 🇫🇷 🇹🇳 (25.3K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝑺𝒐𝒍𝒕𝒂𝒏𝒂 𝑺𝒂𝒎𝒊𝒓𝒂 سميرة🧿 🇫🇷 🇹🇳@soltana___samira · 🇫🇷 FR | Fashion style luxury Creator | 25.3K | 0.2% | 10 | Tagged @guerlain |
06 · Competitors according to Gravity
Who Guerlain competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Guerlain among Personal Care brands in France. The closest is lancome.it, then YSL Beauty, givenchybeauty.com, esteelauder.co.uk, TOM FORD BEAUTY, Clinique Online.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lancome.itlancome.it | |||||||
| YSL Beautyyslbeauty.com | |||||||
| givenchybeauty.comgivenchybeauty.com | |||||||
| esteelauder.co.ukesteelauder.co.uk | |||||||
| TOM FORD BEAUTYtomfordbeauty.com | |||||||
| Clinique Onlineclinique.co.uk |
07 · Company
The company behind Guerlain.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Guerlain is a company based in France, founded in 1828 according to LinkedIn, on a domain registered in February 1997. It employs about 2,983 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1828, per LinkedIn
- Domain registered
- 11 Feb 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,983 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- guerlain.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Guerlain
What people ask Google about Guerlain.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Guerlain legit or a scam?
According to Gravity by Benchr, Guerlain is a brand based in France: its website has existed since February 1997, its Trustpilot profile is claimed by the brand, it employs 2,983 people on LinkedIn, it has 2,477,804 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Guerlain reviews
Customers rate Guerlain 1.8 out of 5 on Trustpilot over 278 reviews, 84 of them in the last twelve months: 14% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Guerlain sell?
Guerlain is a French luxury beauty brand that creates exceptional fragrances and beauty products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Guerlain have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Guerlain advertises on Facebook and Instagram and on Google, where its offers often run. Check guerlain.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Guerlain?
Gravity by Benchr records a company based in France, founded in 1828 according to LinkedIn, on a domain registered in 1997, with 2,983 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Guerlain growing?
Yes. Gravity by Benchr estimates about 1,695,200 visits to guerlain.com in September 2026, up 24% in a month and up 21% over three months. Guerlain ranks #36 of 33,626 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Guerlain spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Guerlain on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Guerlain ranks #36 of 33,626 by estimated traffic. Its closest competitors on the same market are lancome.it, YSL Beauty, givenchybeauty.com, esteelauder.co.uk, TOM FORD BEAUTY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Guerlain. Version française.