Brand page · Personal Care
YSL Beauty: 232K visits a month, 1,480 active Meta ads.
YSL Beauty — YSL Beauty is a luxury beauty brand that creates daring beauty products including fragrances and cosmetics, known for boldness and singularity in their creations. In September 2026 yslbeauty.com drew an estimated 232K visits, down 22% on the month before. It ranks #356 of 33,626 Personal Care brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
YSL Beauty is a luxury beauty brand that creates daring beauty products including fragrances and cosmetics, known for boldness and singularity in their creations.
01 · Traffic
How much traffic YSL Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
YSL Beauty drew an estimated 232K visits in September 2026, down 22% on the month before and up 30% over three months.
- Worldwide#46,229of 4.5M sites · Top 5%
- In United States#15,085of 1.2M sites · Top 5%
- Personal Care, worldwide#2,062of 215,119 brands · Top 1%
- Personal Care, United States#356of 33,626 brands · Top 5%
232K
estimated visits in September
1 mo ▼ −21.6%4 mo ▲ +29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about YSL Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
YSL Beauty holds 2.9 out of 5 on Trustpilot over 9 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 67% one star.
Cosmetics Store Beauty Supply Store Beauty Product Supplier Skin Care Products Vending Machine Cosmetics Industry Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What YSL Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read YSL Beauty's catalogue yet.
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Share of the catalogue by product family.
The dominant category places YSL Beauty in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What YSL Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
YSL Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2026 (image, video).
Comprar em Época Cosméticos!YSL Beauty14 Oct 2026image
TRY11,950 Yves saint laurent myslf le parfum 150 ml refill yeniden doldurulabilir erkek parfümü 3614274473643YSL Beauty14 Oct 2026image
Comprar em Época Cosméticos!YSL Beauty14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about YSL Beauty.
The creators who tag @yslbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @yslbeauty on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6K | 1.8% | 17 | Tagged @yslbeauty |
06 · Competitors according to Gravity
Who YSL Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for YSL Beauty among Personal Care brands. The closest is guerlain.com, then chanel.com, dior.com, lancome.it, givenchybeauty.com, esteelauder.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| guerlain.comguerlain.com | |||||||
| chanel.comchanel.com | |||||||
| dior.comdior.com | |||||||
| lancome.itlancome.it | |||||||
| givenchybeauty.comgivenchybeauty.com | |||||||
| esteelauder.co.ukesteelauder.co.uk |
07 · Company
The company behind YSL Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
YSL Beauty is an e-commerce brand, on a domain registered in February 2007.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 19 Feb 2007
- Share capital
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- Status
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- President
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- Employees
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- Investors
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- VC-backed
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- Own store
- yslbeauty.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about YSL Beauty
What people ask Google about YSL Beauty.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is YSL Beauty legit?
According to Gravity by Benchr, YSL Beauty is a brand: its website has existed since February 2007, it has 12,965,149 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is YSL Beauty?
YSL Beauty is a luxury beauty brand that creates daring beauty products including fragrances and cosmetics, known for boldness and singularity in their creations. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
YSL Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: YSL Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check yslbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind YSL Beauty?
Gravity by Benchr records a company, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is YSL Beauty doing well?
Yes. Gravity by Benchr estimates about 232,400 visits to yslbeauty.com in September 2026, down 22% in a month and up 30% over three months. YSL Beauty ranks #356 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does YSL Beauty spend on Meta ads?
Gravity by Benchr does not publish a spend figure for YSL Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, YSL Beauty ranks #356 of 33,626 by estimated traffic. Its closest competitors on the same market are guerlain.com, chanel.com, dior.com, lancome.it, givenchybeauty.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with YSL Beauty.