Brand page · Personal Care · United Kingdom
Gutology: 116K visits a month, 283 active Meta ads, Gravity score 578.
Gutology — Gutology is a brand that offers gut-friendly daily essentials including natural supplements and oral care products like toothpaste and mouthwash, focused on rebalancing the human microbiome through daily habits. In September 2026 gutology.co.uk drew an estimated 116K visits, down 21% on the month before. It ranks #152 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 564 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gutology is a brand that offers gut-friendly daily essentials including natural supplements and oral care products like toothpaste and mouthwash, focused on rebalancing the human microbiome through daily habits.
01 · Traffic
How much traffic Gutology gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gutology drew an estimated 116K visits in September 2026, down 21% on the month before and down 36% over three months.
- Worldwide#82,570of 4.5M sites · Top 5%
- In United Kingdom#4,244of 192K sites · Top 5%
- Personal Care, worldwide#3,995of 215,119 brands · Top 5%
- Personal Care, United Kingdom#152of 8,226 brands · Top 5%
116K
estimated visits in September
1 mo ▼ −20.6%4 mo ▼ −36.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gutology.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gutology holds 4.7 out of 5 on Trustpilot over 564 reviews, 118 of them in the last twelve months: 92% of customers give five stars and 4% one star. That volume places Gutology in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Toiletries Store Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gutology sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gutology sells on Shopify, 100% of its catalogue in stock. The best seller is Gutology Hydroxyapatite Toothpaste 120ml, at £16.00–£64.00, followed by Gutology Kids Toothpaste and Charcoal Dental Floss (Made from Bamboo).
#1Gutology Hydroxyapatite Toothpaste 120mlGutology£16.00–£64.00In stock
#2Gutology Kids ToothpasteGutology£10.00–£43.50In stock
#3Charcoal Dental Floss (Made from Bamboo)Gutology£6.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gutology in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$33.09
- Currency
- GBP
04 · Ads
What Gutology is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gutology runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since January 2025 (image, text, video).
Start Taking Oral Care SeriouslyGutology8 Oct 2026video
Clean, Simple Oral Care 🦷Gutology6 Oct 2026image
Start Taking Oral Care SeriouslyGutology3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GUTOLOGY LIMITEDverified
Text ad20 Oct 2026GUTOLOGY LIMITEDverified
Text ad20 Oct 2026GUTOLOGY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gutology.
The creators who tag @gutologyuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gutologyuk on Instagram, led by Burcu Alan (52K followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBurcu Alan@burcukuruu · 🇹🇷 TR | Fashion style luxury Creator | 52K | 1.6% | 1 | Tagged @gutologyuk |
06 · Competitors according to Gravity
Who Gutology competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gutology among Personal Care brands in United Kingdom. The closest is Ollie, then Salt Oral Care, Boka, MyVariations, Oral-B, colgate.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ollieolliesmile.com | |||||||
| Salt Oral Caresaltoralcare.com | |||||||
| Bokaboka.com | |||||||
| MyVariationsmyvariations.com | |||||||
| Oral-Boralb.fr | |||||||
| colgate.frcolgate.fr |
07 · Company
The company behind Gutology.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gutology is a company based in Alcester, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in October 2018. It employs about 16 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Alcester
- Founded
- 2020, per LinkedIn
- Domain registered
- 10 Oct 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Seed · last deal: seed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gutology.co.uk · Shopify · GBP
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gutology
What people ask Google about Gutology.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gutology a legit company?
According to Gravity by Benchr, Gutology is a brand based in Alcester, United Kingdom: its website has existed since October 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 53,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Gutology reviews
Customers rate Gutology 4.7 out of 5 on Trustpilot over 564 reviews, 118 of them in the last twelve months: 92% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Gutology sell?
Gutology is a brand that offers gut-friendly daily essentials including natural supplements and oral care products like toothpaste and mouthwash, focused on rebalancing the human microbiome through daily habits. Gravity by Benchr classifies it under Personal Care, with Oral Care making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Gutology cost?
Gutology's best seller, Gutology Hydroxyapatite Toothpaste 120ml, sells from £16.00 to £64.00 on gutology.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check gutology.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Gutology have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gutology advertises on Facebook and Instagram and on Google, where its offers often run. Check gutology.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Gutology?
Gutology sells on its own website, gutology.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Gutology?
Gravity by Benchr records a company based in Alcester, United Kingdom, founded in 2020 according to LinkedIn, on a domain registered in 2018, with 16 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gutology doing well?
Not at the moment. Gravity by Benchr estimates about 116,400 visits to gutology.co.uk in September 2026, down 21% in a month and down 36% over three months. Gutology ranks #152 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gutology use?
Gravity by Benchr identifies gutology.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Gutology spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Gutology on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Gutology ranks #152 of 8,226 by estimated traffic. Its closest competitors on the same market are Ollie, Salt Oral Care, Boka, MyVariations, Oral-B. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gutology.